Thickening is the increase of viscosity of a liquid solution. Cleaning products are thickened to allow for easier dosage and application to the surface and to increase the contact time on inclined and vertical surfaces such as toilet bowl and tile walls. The longer adherence results in an improved removal of soil, limestone and microorganisms as well as in enhanced perfume release. In addition to moderate to extreme thickening across pH 1 to 14, the use of surfactants provides additional benefits such as cleaning and foaming, stability in chlorine and hydrogen peroxide bleaches, fragrance solubilization, disinfection support, corrosion inhibition. AkzoNobel Surface Chemistry has a wide range of products for thickening cleaning formulations including ethoxylated amines (Ethomeen®), quaternary amines (Arquad®), and amine oxides (Aromox®) all based on our nitrogen chemistry core technology. The presentation will review AkzoNobel Surface Chemistry’s surfactants for thickening with examples of formulations and their performance.