Apresentação no Seminário Household & Auto Care 2016

1. Home Care
Hard Surface Cleaning
Multipurpose Solutions for Surface Clean
Juraci Marques da Silva,
Technical Consultant
August, 2016

2. 28/24/2016
1 | Driving Forces to Innovation and
Claims to choose
2 | Conclusions

3. 3
Multipurpose Solutions for Surface Clean!
Claims to choose
Convenient Cleaning
Spotless
Drying
Easy-to-
clean-again
Effect
High-Performance Cleaning
Primary
Cleaning
Boost
Glossy &
Streak-Free
Gentle Cleaning
Skin Care
Surface
Care
Sustainable Cleaning
Renewable
Base and
Biodegradable
 Convenience: Ease of Use, Emotional Purchase
 Safeness: Hygiene, Material Protection…
 Performance
 Sustainable Solutions:
Environmentally friendly product, water and energy efficiency,
packaging/refill

4. Convenient Cleaning
4
Spotless
Drying
Easy-to-clean-
again Effect
Multipurpose Solutions for Surface Clean!
Claims to choose – Convenient Cleaning

5. Multipurpose Solutions for Surface Clean!
The Polyquart® Types
58/24/2016
Aqueous solution of acrylic
copolymer
Yellowish clear liquid
21.5 – 22.5 % active
Stable at pH ranges from 3 – 10
Dosage 0.2% - 1.0% as is
Polyquart® 149
Starch acrylic copolymer
Yellowish clear liquid
21.5 – 22.5 % active
Stable at pH ranges from 3 – 10
Dosage 0.5% - 1.5% as is
Polyquart® Ecoclean
Aerobic and anaerobic
biodegradability

6. Surface Modification
Polyquart® 149
68/24/2016
0
20
40
60
80
100
120
Ceramic Glass Stainless Steel Car Panel PVC PP
ContactAngle[°]
Untreated Surface
Polyquart 149
More hydrophobic
More hydrophilic
Uniform and quick drying Uniform wetting

7. Surface Modification
Polyquart® Ecoclean
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0
10
20
30
40
50
60
70
80
90
Ceramic Glass Stainless Steel Plastics*
ContactAngle[°]
Untreated Surface
Polyquart Ecoclean
More hydrophilic
* PVC
Excellent wetting & uniform drying Unchanged surface

8. Multipurpose Solutions for Surface Clean!
Test Method Water Drainage / Sheeting
88/24/2016
 1. Pretreatment with test solution
Test solution ( e.g. 0.5% active surfactant and 0.1% active polymer or a cleaner
formulation) is dropped on a ceramic tile 15x15cm by 25 drops, 5x5 drops in
square.
These drops are wiped via Kim Wipe in twice, 10 wiping cycles in both directions
to get a homogenous film
 2. Air drying
Drying at roomtemperature for 24 hours
 3. Rinse with water stream
Pretreated plate is placed vertical and a water stream is
placed on the upper end from the right to the left corner in
order to rinse the ceramic.
After stopping the water stream,
you can evaluate the sheeting effect)

9. Multipurpose Solutions for Surface Clean!
Water Drainage / Sheeting Effect
Water sheeting effect
caused by hydrophilization of
the surface
98/24/2016
No effect
on a non treated surface
Water drainage effect
caused by hydrophobization of
the surface

10. Multipurpose Solutions for Surface Clean!
Water Drainage / Sheeting
108/24/2016
1 11
-0.5
1
-0.5
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active surfactant 1% active surfactant 2% active surfactant without polymer
hydrophobizationhydrophilization
Water drainage
no effect - rip
Water sheeting

11. Multipurpose Solutions for Surface Clean!
Water Drainage by Polyquart® 149
118/24/2016
1 1
4
6
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active surfactant 0.5% active surfactant + 0.1% active Polyquart® 149
hydrophobizationhydrophilization
Water drainage
Water sheeting

12. Multipurpose Solutions for Surface Clean!
Water Sheeting by Polyquart® Ecoclean
128/24/2016
1 1
-1 -1
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active 0.5% active + 0.1% active Polyquart® Ecoclean
hydrophobizationhydrophilization
Water drainage
Water sheeting

13. Multipurpose Solutions for Surface Clean!
Water Drainage / Sheeting
 Effect on water sheeting / drainage by Polyquart® types
for a spotless drying:
138/24/2016
Polyquart® 149
Polyquart® Ecoclean
Strength of water sheeting / drainage effect
quick & spotless dryingspotless drying & anti-rain

14. Convenient Cleaning
14
Spotless
Drying Easy-to-clean-
again Effect
Multipurpose Solutions for Surface Clean!
Effect to choose – Convenient Cleaning

15. Multipurpose Solutions for Surface Clean!
Test Method Easy-to-clean-again
158/24/2016
 1. Pretreatment with test solution
e.g. 1% active surfactant and 0.1% active polymer is dropped on a
ceramic tile. 25 drops, 5x5 drops in square for 15x15cm tile.
These drops are wiped via Kim Wipe in twice 10 wiping
cycles in both directions to get a homogenous film.
 2. Air drying
Drying at roomtemperature for 24 hours.
 3. Soiling tile with Ca-Stearate by air brush
3 ml soil is sprayed homgenous on the hole area of tile.
(Soil: 5% Ca-Stearate, 10% Water, 85% Ethanol
the soil should be stirred by Ultra Turrax and Ultra
Sonic Bath and stored under usual stiring for 1 day)
 4. Heating at for melting the Stearate layer
(30 Minutes at 180°C)
 5. Wiping with sponge under rinsing tap water
Wiping with constant low pressure under water stream for 10 cycles.
 6. Evaluation

16. Multipurpose Solutions for Surface Clean!
Easy-to-clean-again Effect
 Evaluation:
168/24/2016
left side of tile
untreated
right side of tile
pretreated
Grading examples (0 to 3):
0 1 2 3

17. Multipurpose Solutions for Surface Clean!
Easy-to-clean-again: Polyquart® 149
178/24/2016
0
1
0
1
2
3
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active surfactant + 0.1% active Polyquart® 149
2% active surfactant + 0.1% active Polyquart® 149
0 0
No effect with 0.5% active surfactant, slight effect on Lutensol® and
Glucopon® mixtures with 2.0% active surfactant and 0.1%
Polyquart® 149.

18. Multipurpose Solutions for Surface Clean!
Easy-to-clean-again: Polyquart® 149
188/24/2016
1
0
1 1
0
1
2
3
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active surfactant + 0.2% active Polyquart® 149
2% active surfactant + 0.2% active Polyquart® 149
Slight effect with 0.5% / 2.0% active surfactant and 0.2%
Polyquart®149.

19. Multipurpose Solutions for Surface Clean!
Easy-to-clean-again: Polyquart® Ecoclean
198/24/2016
1 1
3
1
0
1
2
3
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active surfactant + 0.1% active Polyquart® Ecoclean
2% active + 0.1% active Polyquart® Ecoclean
Slight effect with 0.5% active surfactant, excellent effect on Lutensol®
but not on Glucopon® mixtures with 2.0% active surfactant and 0.1%
Polyquart® Ecoclean.

20. Multipurpose Solutions for Surface Clean!
Easy-to-clean-again: Polyquart® Ecoclean
208/24/2016
1 1
2 2
0
1
2
3
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active surfactant + 0.2% active Polyquart® Ecoclean
2% active + 0.2% active Polyquart® Ecoclean
Slight effect with 0.5% active surfactant, significant effect on Lutensol®
and Glucopon® mixtures with 2.0% active surfactant and 0.2%
Polyquart® Ecoclean.

21. Multipurpose Solutions for Surface Clean!
Easy-to-clean-again
 Easy-to-clean-again effect by Polyquart® types:
218/24/2016
Polyquart® 149
Polyquart® Ecoclean
Strength of easy-to-clean-again effect*
*using Ca-stearate based soil

22. 22
Home Care
Claims to choose – High-Performance
Primary
Cleaning
Boost
Glossy &
Streak-Free
High-Performance Cleaning

23. Multipurpose Solutions for Surface Clean!
Test Method Primary Cleaning
 Modified Gardner test method by automatic test
equipment
 0.5% / 1% / 2 % active surfactant in distilled water
 25 °C
 Using oil soil (IPP 83/21) on polyvinylchloride
(PVC) strips
 Evaluation of cleaned PVC strips after 10 wipes
238/24/2016
Oily Soil (IPP 83/21)
% Content
17.0 Myritol 318 (caprylic / capric triglyceride)
40.0 Nytex 801 (Nynas; processing oil, naphthenic)
36.0 Benzine (80/110)
7.0 Special Carbon Black (Orion Engineered Carbons,
D-60528 Francfort, Germany)
(1) Soiling by brush (2) Analysis of soiled surface
(4) Wiping with sponge(3) Applying test solution
(6) Analysis of cleaned surface(5) Rinsing with water

24. Multipurpose Solutions for Surface Clean!
Primary Cleaning Performance
SoilRemoval[%]
Test in distilled water at 25 °C, using the modified Gardner test on PVC with oil soil
50 51
62
55
58
52
0
10
20
30
40
50
60
70
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active surfactant 1% active surfactant 2% active surfactant

25. Multipurpose Solutions for Surface Clean!
Primary Cleaning – Polyquart® 149
SoilRemoval[%]
Test in distilled water at 25 °C, using modified Gardner test on PVC with oil soil
62
55
50 51
63
71
0
10
20
30
40
50
60
70
80
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
1% active surfactant
0.5% active surfactant
0.5% active surfactant + 0.1% active Polyquart® 149
Excellent primary cleaning boost of Lutensol® / Glucopon® combination (3:1) by
0.1% active Polyquart® 149.

26. Multipurpose Solutions for Surface Clean!
Primary Cleaning – Polyquart® Ecoclean
SoilRemoval[%]
Test in distilled water at 25 °C, using modified Gardner test on PVC with oil soil
62
55
50 51
58
54
0
10
20
30
40
50
60
70
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
1% active surfactant
0.5% active surfactant
0.5% active surfactant + 0.1% active Polyquart® Ecoclean
Excellent primary cleaning boost of Lutensol® / Glucopon® combination
(3:1) by 0.1% active Polyquart® Ecoclean.

27. Multipurpose Solutions for Surface Clean!
Primary Cleaning
 Boost effect on primary cleaning by Polyquart® types:
278/24/2016
Polyquart® 149
Polyquart® Ecoclean
Strength of primary cleaning boost effect

28. 28
Home Care
Claims to choose – High-Performance
Primary
Cleaning
Boost
Glossy &
Streak-
Free
High-Performance Cleaning

29. Multipurpose Solutions for Surface Clean!
Test Method Gloss Retention
1. Measure reflection of clean ceramic tile
2. Pretreatment with test solution (1% active
surfactant is dropped on a ceramic tile. 25
drops, 5x5 drops in square for 15x15cm
tile. These drops are wiped via Kim Wipe in
twice 10 wiping cycles in both directions to
get a homogenous film)
3. Air drying at room temperature
4. Measure reflection of treated ceramic
tile
5. Calculate gloss retention out of 1. and 4.
298/24/2016
20°
60°
85°
N

30. Multipurpose Solutions for Surface Clean!
Gloss Retention – Polyquart® 149
GlossRetention[%]
Test in distilled water at 20 °C on black ceramic tiles
78.2
96.691.8 95.3
79.7
85.2
80.4
88.2
0
10
20
30
40
50
60
70
80
90
100
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active surfactant
0.5% active surfactant + 0.1% Polyquart® 149
2.0% active surfactant
2.0% active surfactant + 0.1% Polyquart® 149
Gloss retention boost by Polyquart® 149 only on Lutensol® types –
mixtures with Glucopon® show already excellent gloss retention; better
results with 0.5% active surfactant.

31. Multipurpose Solutions for Surface Clean!
Gloss Retention – Polyquart® Ecoclean
GlossRetention[%]
78.2
96.692.2 98.2
79.7
85.288 87.5
0
10
20
30
40
50
60
70
80
90
100
Lutensol® Lutensol®/ Glucopon® 425 (1:3)
0.5% active surfactant
0.5% active surfactant + 0.1% Polyquart® Ecoclean
2.0% active surfactant
2.0% active surfactant + 0.1% Polyquart® Ecoclean
Gloss retention boost by Polyquart® Ecoclean only on Lutensol® types;
better results at 0.5% active surfactant.
Test in distilled water at 20 °C on black ceramic tiles

32. Multipurpose Solutions for Surface Clean!
Gloss Retention / Streak-Free Effect
 Effect on gloss retention / streak-free boost with Polyquart® types:
328/24/2016
Polyquart® 149
Polyquart® Ecoclean
Strength of gloss retention / streak-free effect
Only with alkoxylated
surfactants like Lutensol®
types; no boost of
mixtures with Glucopon®
types!

33. Gentle Cleaning
33
Home Care
Claims to choose – Gentle Cleaning
Skin
Care
Surface
Care

34. Multipurpose Solutions for Surface Clean!
Skin Care – Glucopon®
 Glucopon® surfactants are
significantly less skin irritating than
comparable to nonionic and anionic
(LAS) surfactants.
 Glucopon® surfactants can even
reduce the skin irritation factor of
other surfactants when being used in
combination.
 Perfect mildness to skin.

35. Test Method:
Modified Duhring - Chamber Test
Tested Surfactants:
 Alkyl Polyglucoside - APG®
 Linear Alkylbenzene Sulphonate - LAS
 Fatty Alcohol Ether Sulfate - FAES
 Sodium Alkene Sulfate - SAS
 Fatty Alcohol Sulfate – FAS
 Mixtures of other surfactants with APG®
Test Conditions:
20 subjects (male and female)
Mode of application: once, occlusive, for 24 hours
Concentration of the test solution: 1% active substance
Multipurpose Solutions for Surface Clean!
Skin Care - Glucopon®

36. Relative irritation score (%)
APG®
LAS
FAES
SAS
FAS C12/14
LAS / APG® (1:1)
FAES / APG® (1:1)
SAS / APG® (1:1)
FAS / APG® (1:1)
0 100 200 400300
Multipurpose Solutions for Surface Clean!
Skin Care - Glucopon®
Test Method: Modified
Duhring - Chamber Test
Test Conditions:
20 subjects (male and female).
Mode of Application:
once, occlusive, for 24 hours
The concentration of the test
solution was 1% active substance.

37. Gentle Cleaning
37
Home Care
Claims to choose – Gentle Cleaning
Skin
Care
Surface
Care

38. Multipurpose Solutions for Surface Clean!
Test Method Plastic Compatibility
ISO 22088-4 test method (spline / corrosion test)
A test method to determine the plastic compatibility of hard surface
cleaner ingredients like surfactants, solvents, acids, alkaline and further
components.
Methodology:
The plastic test strip, containing a stainless steal pin in a hole (tension),
is dipped shortly into the test solution (1% active). The test strip is
checked visually after
 4 hours
 3 days
 7 days and
 14 days test period
388/24/2016
unchanged
fissures
through-
cracks
fraction

39. Multipurpose Solutions for Surface Clean!
Plastic Compatibility (PMMA)
4 hours
3 days
7 days
14 days
Lutensol®
Lutensol® /
Glucopon®
425
Lutensol® /
Glucopon®
425 /
Polyquart®
149
Lutensol® /
Glucopon®
425 /
Polyquart®
Ecoclean
Test solution: 1% active surfactant – Lutensol® :Glucopon® 425 (1:3) – w/wo 0.2% Polyquart® type
Substrate: Plexiglass 8N80 (PMMA - Polymethylmethacrylat)
Superior plastic compatibility with high content of Glucopon® types; no
influence by Polyquart® types.
unchanged
fissures
through-
cracks
fraction

40. Multipurpose Solutions for Surface Clean!
Plastic Compatibility (PC)
4 hours
3 days
7 days
14 days
Lutensol®
Lutensol® /
Glucopon®
425
Lutensol® /
Glucopon®
425 /
Polyquart®
149
Lutensol® /
Glucopon®
425 /
Polyquart®
Ecoclean
Superior plastic compatibility with high content of Glucopon® types; no
influence by Polyquart® types.
Test solution: 1% active surfactant – Lutensol® :Glucopon® 425 (1:3) – w/wo 0.2% Polyquart® type
Substrate: Makrolon 3103 (PC - Polycarbonate)
unchanged
fissures
through-
cracks
fraction

41. Multipurpose Solutions for Surface Clean!
Plastic Compatibility (ABS)
4 hours
3 days
7 days
14 days
Lutensol®
Lutensol® /
Glucopon®
425
Lutensol® /
Glucopon®
425 /
Polyquart®
149
Lutensol® /
Glucopon®
425 /
Polyquart®
Ecoclean
Superior plastic compatibility with high content of Glucopon® types; no
influence by Polyquart® types.
Test solution: 1% active surfactant – Lutensol®: Glucopon® 425 (1:3) – w/wo 0.2% Polyquart® type
Substrate: Polylac PA 727 (ABS - Acrylnitril Butadien Styrol)
unchanged
fissures
through-
cracks
fraction

42. 42
Multipurpose Solutions for Surface Clean!
Claims to choose – Sustainable Cleaning
Sustainable Cleaning
Renewable
Base

43. Multipurpose Solutions for Surface Clean!
Renewable Base
 Renewable Base:
 Glucopon® types (alkyl polyglucoside) = sugar / fatty alcohol
 Polyquart® Ecoclean = teric modified starch
 Existing statement for vegetable origin of Polyquart® Ecoclean
 Aerobic and anaerobic biodegradability, no labelling for the following
products:
 Glucopon® types,
 Lutensol® types
 Polyquart® Ecoclean
438/24/2016

44. Home Care and I&I
Glucopon® types
44
Product information
Application: Home Care and I&I
Focus Hard Surface Cleaning
Customer industry: Consumer Goods and I&I
Market: Global
Differentiation potential
 Customer
 Performance in modern formulations
 Health and safety
 Consumer
 Health & safety
 Material protection
A balanced surfactant combining efficiency with an excellent eco-tox profile
Sustainability performance
 Gloss improvement, foam stabilization
 Cleaning performance
 100% renewable based
 Meets eco-label requirements – aerobic
and anaerobic biodegradable
 Registered in main chemical inventories

45. Home Care and I&I
Polyquart® Ecoclean
45
Product information
Application: Home Care and I&I
Focus Hard Surface Cleaners
Customer industry: Consumer Goods and I&I
Market: Global
Differentiation potential
 Customer
Supported modern claims
 Consumer
Health & safety
Convenience
Performance
A product that supports modern consumer needs
Sustainability performance
 Amphoteric modified starch
 Excellent eco-tox profile
 Aerobic and anaerobic biodegradable
 Supports sustainable convenience claims
such as easy-to-clean-again, time-saving,
easy-to-use

46. 468/24/2016
1 | Driving Forces to Innovation and
Claims to choose
2 | Conclusions

47. Multipurpose Solutions for Surface Clean!
The Elements
478/24/2016
Multipurpose
Solutions!
Lutensol® types
Excellent wetting
Emulsification
Disperging
Polyquart® types
Long-lasting effects
High gloss
Cleaning boost
Glucopon® types
Skin and surface care
Formulability
Foam stabilization
High gloss
renewables sustainable

48. Convenient Cleaning
48
Gentle Cleaning
High-Performance Cleaning
Sustainable Cleaning
Multipurpose Solutions for Surface Clean!
Summary
 Easy-to-clean-again effect
 Quick and spotless drying
 Time-saving and effortless cleaning
 Material protection
 Skin protection
 Excellent primary cleaning
 Glossy and streak-free surfaces
 Foam stability
 Biodegradable products
 Renewable based raw materials

49. Lutensol®, Glucopon® & Polyquart®:
Multipurpose Solutions for Surface Clean!
Juraci M. da Silva juraci.silva@basf.com