Markets consist of human beings rather than abstract demographic groups. They are conversations among people using familiar language. While corporations may try to sound human, they can only do so authentically by empowering real people to speak on their behalf. The internet enables new forms of conversation among humans worldwide by allowing for open communication across boundaries of time and space. Hyperlinks undermine traditional hierarchical structures by allowing users to freely determine their own path through interconnected information.

1. Theses Reflection (VERTSOL) Reychele D Buenavidez BS-IS Section O0B Mr. Paul Pajo