Companies must ensure their corporate culture considers the community, as communities are the market. If a company's culture does not extend to the community, they will fail. Communities are based on discourse and conversation about human concerns. Similarly, the community of discourse is the market. Companies that do not participate in this community of discourse will not survive. While companies focus on security, this often protects them from their own market and workforce more than competitors. Within companies, people are talking directly to each other not just about rules and regulations but other topics, similar to networked markets.

1. VERTSOL Theses 36-42 Reychele Buenavidez BS-IS Section O0B