SlideShare a Scribd company logo
People recognize each other as such from the sound of this voice. ,[object Object],[object Object]
The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. ,[object Object],[object Object]
Hyperlinks subvert hierarchy. ,[object Object],[object Object],[object Object]
In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way. ,[object Object],[object Object]
These networked conversations are enabling powerful new forms of social organization and  knowledge exchange to emerge. ,[object Object],[object Object]
As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally.  ,[object Object],[object Object],[object Object]
People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products.   ,[object Object],[object Object],[object Object]
There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. ,[object Object],[object Object],[object Object]
What's happening to markets is also happening among employees. A metaphysical construct called "The Company" is the only thing standing between the two.   ,[object Object],[object Object],[object Object]
Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman.   ,[object Object],[object Object]

More Related Content

Viewers also liked

برنامج التنمية المندمجة: 90مشرعا جهويا
برنامج التنمية المندمجة: 90مشرعا جهويابرنامج التنمية المندمجة: 90مشرعا جهويا
برنامج التنمية المندمجة: 90مشرعا جهويا
Présidence du gouvernement tunisien - Alkasbah
 
910 List5part2
910 List5part2910 List5part2
910 List5part2jforster3
 
91363 A
91363 A91363 A
91363 AEO2
 
91年度電腦軟應丙級檢定試題
91年度電腦軟應丙級檢定試題 91年度電腦軟應丙級檢定試題
91年度電腦軟應丙級檢定試題 5045033
 
9 23 Hc Reform Presentation Mini
9 23 Hc Reform Presentation Mini9 23 Hc Reform Presentation Mini
9 23 Hc Reform Presentation Mini
billhammett
 
9 12-2013-processus de veille et metiers en pénurie
9 12-2013-processus de veille et metiers en pénurie9 12-2013-processus de veille et metiers en pénurie
9 12-2013-processus de veille et metiers en pénurie
Delrue Rose-May
 

Viewers also liked (7)

برنامج التنمية المندمجة: 90مشرعا جهويا
برنامج التنمية المندمجة: 90مشرعا جهويابرنامج التنمية المندمجة: 90مشرعا جهويا
برنامج التنمية المندمجة: 90مشرعا جهويا
 
911 wtc
911 wtc911 wtc
911 wtc
 
910 List5part2
910 List5part2910 List5part2
910 List5part2
 
91363 A
91363 A91363 A
91363 A
 
91年度電腦軟應丙級檢定試題
91年度電腦軟應丙級檢定試題 91年度電腦軟應丙級檢定試題
91年度電腦軟應丙級檢定試題
 
9 23 Hc Reform Presentation Mini
9 23 Hc Reform Presentation Mini9 23 Hc Reform Presentation Mini
9 23 Hc Reform Presentation Mini
 
9 12-2013-processus de veille et metiers en pénurie
9 12-2013-processus de veille et metiers en pénurie9 12-2013-processus de veille et metiers en pénurie
9 12-2013-processus de veille et metiers en pénurie
 

Similar to 95 Theses: Part2

Vertsol Cluetrain
Vertsol CluetrainVertsol Cluetrain
Vertsol Cluetrainguest9ca298
 
95 Theses1
95 Theses195 Theses1
95 Theses1
Gian Empino
 
Theses 8-14
Theses 8-14Theses 8-14
Theses 8-14
Reychele Buenavidez
 
BatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook
 
Cluetrain Manifesto
Cluetrain ManifestoCluetrain Manifesto
Cluetrain ManifestoRandee Bato
 
The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14oonaxzieoo
 
The Importance of Social Capital in Social Media Marketing
The Importance of Social Capital in Social Media MarketingThe Importance of Social Capital in Social Media Marketing
The Importance of Social Capital in Social Media Marketing
Royal Holloway, University of London
 
Introduction to Social Capital
Introduction to Social CapitalIntroduction to Social Capital
Introduction to Social Capital
Royal Holloway, University of London
 
Social Business, Culture and Branding
Social Business, Culture and BrandingSocial Business, Culture and Branding
Social Business, Culture and Branding
Robert Collins
 
Hyper-Social Organization Canada Book Tour
Hyper-Social Organization Canada Book TourHyper-Social Organization Canada Book Tour
Hyper-Social Organization Canada Book Tour
Human 1.0
 
Webinar: The Hyper-Social Organization
Webinar: The Hyper-Social OrganizationWebinar: The Hyper-Social Organization
Webinar: The Hyper-Social Organization
Awareness, Inc.
 

Similar to 95 Theses: Part2 (20)

Vertsol Ppt1
Vertsol Ppt1Vertsol Ppt1
Vertsol Ppt1
 
Vertsol Cluetrain
Vertsol CluetrainVertsol Cluetrain
Vertsol Cluetrain
 
Vertsol Ppt1
Vertsol Ppt1Vertsol Ppt1
Vertsol Ppt1
 
Vertsol Cluetrain
Vertsol CluetrainVertsol Cluetrain
Vertsol Cluetrain
 
95 Theses1
95 Theses195 Theses1
95 Theses1
 
95 Theses 5 14
95 Theses 5 1495 Theses 5 14
95 Theses 5 14
 
Theses 8-14
Theses 8-14Theses 8-14
Theses 8-14
 
8 14
8 148 14
8 14
 
BatesHook - Social Marketing Integration
BatesHook - Social Marketing IntegrationBatesHook - Social Marketing Integration
BatesHook - Social Marketing Integration
 
Cluetrain Manifesto
Cluetrain ManifestoCluetrain Manifesto
Cluetrain Manifesto
 
The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14The Cluetrain Manifesto 8 14
The Cluetrain Manifesto 8 14
 
Chap5 14
Chap5 14Chap5 14
Chap5 14
 
Chap5 14
Chap5 14Chap5 14
Chap5 14
 
The Importance of Social Capital in Social Media Marketing
The Importance of Social Capital in Social Media MarketingThe Importance of Social Capital in Social Media Marketing
The Importance of Social Capital in Social Media Marketing
 
Introduction to Social Capital
Introduction to Social CapitalIntroduction to Social Capital
Introduction to Social Capital
 
Social Business, Culture and Branding
Social Business, Culture and BrandingSocial Business, Culture and Branding
Social Business, Culture and Branding
 
Hyper-Social Organization Canada Book Tour
Hyper-Social Organization Canada Book TourHyper-Social Organization Canada Book Tour
Hyper-Social Organization Canada Book Tour
 
95 Theses: Part8
95 Theses: Part895 Theses: Part8
95 Theses: Part8
 
Francois Gossieaux - International Forum on E 2.0
Francois Gossieaux - International Forum on E 2.0 Francois Gossieaux - International Forum on E 2.0
Francois Gossieaux - International Forum on E 2.0
 
Webinar: The Hyper-Social Organization
Webinar: The Hyper-Social OrganizationWebinar: The Hyper-Social Organization
Webinar: The Hyper-Social Organization
 

Recently uploaded

Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
Vikramjit Singh
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
Celine George
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 
Advantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO PerspectiveAdvantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO Perspective
Krisztián Száraz
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
Thiyagu K
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
The Diamond Necklace by Guy De Maupassant.pptx
The Diamond Necklace by Guy De Maupassant.pptxThe Diamond Necklace by Guy De Maupassant.pptx
The Diamond Necklace by Guy De Maupassant.pptx
DhatriParmar
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
Multithreading_in_C++ - std::thread, race condition
Multithreading_in_C++ - std::thread, race conditionMultithreading_in_C++ - std::thread, race condition
Multithreading_in_C++ - std::thread, race condition
Mohammed Sikander
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Levi Shapiro
 
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdfMASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
goswamiyash170123
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Dr. Vinod Kumar Kanvaria
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
Best Digital Marketing Institute In NOIDA
Best Digital Marketing Institute In NOIDABest Digital Marketing Institute In NOIDA
Best Digital Marketing Institute In NOIDA
deeptiverma2406
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
TechSoup
 

Recently uploaded (20)

Digital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and ResearchDigital Tools and AI for Teaching Learning and Research
Digital Tools and AI for Teaching Learning and Research
 
Model Attribute Check Company Auto Property
Model Attribute  Check Company Auto PropertyModel Attribute  Check Company Auto Property
Model Attribute Check Company Auto Property
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Chapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptxChapter 3 - Islamic Banking Products and Services.pptx
Chapter 3 - Islamic Banking Products and Services.pptx
 
Advantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO PerspectiveAdvantages and Disadvantages of CMS from an SEO Perspective
Advantages and Disadvantages of CMS from an SEO Perspective
 
Unit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdfUnit 8 - Information and Communication Technology (Paper I).pdf
Unit 8 - Information and Communication Technology (Paper I).pdf
 
Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
The Diamond Necklace by Guy De Maupassant.pptx
The Diamond Necklace by Guy De Maupassant.pptxThe Diamond Necklace by Guy De Maupassant.pptx
The Diamond Necklace by Guy De Maupassant.pptx
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
Multithreading_in_C++ - std::thread, race condition
Multithreading_in_C++ - std::thread, race conditionMultithreading_in_C++ - std::thread, race condition
Multithreading_in_C++ - std::thread, race condition
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
 
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdfMASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
MASS MEDIA STUDIES-835-CLASS XI Resource Material.pdf
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
Best Digital Marketing Institute In NOIDA
Best Digital Marketing Institute In NOIDABest Digital Marketing Institute In NOIDA
Best Digital Marketing Institute In NOIDA
 
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp NetworkIntroduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
 

95 Theses: Part2

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.