People are able to have conversations over the Internet that were not possible during the era of mass media where companies controlled conversations. Hyperlinks promote fairness and equality unlike hierarchies that promote control and power. People are speaking to each other in powerful new ways over networks, whether in markets or as employees. These networked conversations enable new forms of social organization and knowledge exchange to emerge as people share ideas, opinions, and experiences. As a result, markets are becoming smarter and more informed as people's participation changes them fundamentally. People in networked markets realize they get better information from each other rather than from vendors, and there are no secrets as the network knows more than companies about their own products.

1. Cluetraun Manifesto Chapters 5-14

2. People recognize each other as such from the sound of this voice. Each person’s voice is unique You can tell who the person is just by his or her voice.

3. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. Mass Media – companies control conversations Internet- Human being control the conversation

4. Hyperlinks subvert hierarchy. Hierarchy promotes control and power over its subordinates Hyperlinks promotes fairness and equality

5. In both internetworked markets and among intranetworked employees, people are speaking to each other in a powerful new way . People, whether in markets or as an employee, talks and converse with each other. Conversations by people in the net

6. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. People share ideas, information, experiences, opinions and whatever they want to share with other people. The way people do conversation evolve and change every time.

7. As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally. People are getting smarter since because of social networks they are able to learn what is in trend. People have changed their usual way to socialize and communicate and that they have easily adapted this technology.

8. People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products. People can get the truth in the internet, in social networks. What they want is honest opinions from the companies.

9. There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone. In the internet or specifically in social networks, people are able to say whatever they want to say. Company hide the truth from the public.

10. What's happening to markets is also happening among employees. A metaphysical construct called "The Company“ is the only thing standing between the two. Companies want to be the one who is controlling the market. Employees are under the system or the hierarchy of the company. Markets consist of people conversing with each other.

11. Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman. People have their own voices. Companies, when conveying a message, sound hollow or flat. People believe in what we say more rather than what the company says even if they are the ones who made a product or service.