How to rank you video #1 on youtube .
The Ultimate Guide to Ranking #1 on YouTube
Ranking on YouTube has been one of the biggest drivers of leads and sales for me this year. I send out a ‘welcome’ email to new email subscribers. And a growing percentage (around 15%) say they first found me on YouTube. But more importantly, surveys from customers show that they're also finding me via YouTube. They also cite my YouTube videos as a specific reason that they decided to sign up.
Step 1: Find a Keyword
Just like with “normal” SEO, the first step in YouTube SEO is keyword research. I documented my process of researching rankings for highly competitive keywords in 90 days for articles in an experiment I ran early last year. The process is really similar to how you’d find keywords in Google.
First, you generate a list of potential keyword ideas. Then, you drill down to a handful of the best keywords.
Keyword research tools designed for Google (like SEMRush) don’t work for YouTube. To find video keywords, you need use a tool designed for YouTube. Brian recommends two:
First, we have Keywordtool.io. Click the “YouTube” tab, enter a seed keyword, and it’ll scrape “YouTube Suggest” for hundreds of possible keywords.
If you have been waiting to start your own youTube channel. These tips will show actionable and sustainable ways to get started and stop procrastinating.
If you have been waiting to start your own youTube channel. These tips will show actionable and sustainable ways to get started and stop procrastinating.
All of us have been motivated by social media to become marketers, advertisers, and even movie stars. This involves small business owners who are willing to spend time and money learning how to get the most out of the video, data processing, and social interaction. It is quick to start a YouTube channel in 2021. Let’s go over the steps.
How to quickly get more views on youtubeJibranAzhar
Discover unique and effective techniques to increase Youtube views of your channel quickly.
Find what it takes to take your upload to the most liked video on youtube and millions of views that bring more money for you and grow your channel faster than the rest.
The popularity of YouTube astonishes us when we see a two-year-old asking mom to play his favorite video in gibberish voice. After Google and Facebook, YouTube ranks as the most popular website. Visit for more: https://www.w3era.com/youtube-videos-views/
Social media for business success spring 2017Kani Bassey
Instagram, Pinterest, and YouTube are the hottest and fastest growing social networks. Learn how to take advantage of these social networks to engage your audience and grow your business. Build a fun and engaging Instagram account, Increase your brand presence and drive traffic to your site using Pinterest as a marketing platform, and leverage the power of online video to establish and retain an audience.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
How To Hack The YouTube Algorithm in 2020 Oscar Mooy
A new year, a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm!
Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach.
We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read
carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most.
All of us have been motivated by social media to become marketers, advertisers, and even movie stars. This involves small business owners who are willing to spend time and money learning how to get the most out of the video, data processing, and social interaction. It is quick to start a YouTube channel in 2021. Let’s go over the steps.
How to quickly get more views on youtubeJibranAzhar
Discover unique and effective techniques to increase Youtube views of your channel quickly.
Find what it takes to take your upload to the most liked video on youtube and millions of views that bring more money for you and grow your channel faster than the rest.
The popularity of YouTube astonishes us when we see a two-year-old asking mom to play his favorite video in gibberish voice. After Google and Facebook, YouTube ranks as the most popular website. Visit for more: https://www.w3era.com/youtube-videos-views/
Social media for business success spring 2017Kani Bassey
Instagram, Pinterest, and YouTube are the hottest and fastest growing social networks. Learn how to take advantage of these social networks to engage your audience and grow your business. Build a fun and engaging Instagram account, Increase your brand presence and drive traffic to your site using Pinterest as a marketing platform, and leverage the power of online video to establish and retain an audience.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
How To Hack The YouTube Algorithm in 2020 Oscar Mooy
A new year, a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm!
Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach.
We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read
carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most.
Best Ways To Promote Your YouTube Channel For More Subscribers and Views.pdftadeabimbola
YouTube is a search engine that is widely used for many purposes, Many YouTubers need views and subscribers for the YouTube algorithm to rank their videos and conversion.
In this article, we revealed and explored proven ways to increase your views and subscribers . This will go a long way to increase demand for your video products and services.
https://www.digistore24.com/redir/362329/Sethupathu/
Business is getting more and more competitive as the days go by. This viral video is the latest in business survival
Techniques by using video
Youtube Channel Step By StepTraining guide high income | Free DownloadMallTake
Youtube Channel Step By StepTraining guide high income | Free Download | Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! #youtube #youtubechannel #earnmoney
Discover The Step-By-Step Blueprint Become A YouTube Celebrity…
Dear Aspiring YouTube Star,
Do you ever watch the top YouTube celebrities and think to yourself…
“That could be me!”
The good news is…
It could be.
YOU can be a YouTube celebrity even if you’re not sure where to start…
In fact, becoming a celebrity on YouTube is one of the best ways to make a big name for
yourself…
?Here’s Why YouTube Is The Best Place To Get Your Start As A Celebrity…
* YouTube is BIG… and getting bigger by the day.
* YouTube is the 2nd BIGGEST search engine on the entire Internet
* Youtube has over 1 Billion users with hundreds of millions of hours of YouTube videos being watched daily
* Engagement on YouTube is MASSIVE, and growing, with a 60% year over year increase in the number of hours people spend watching video
* YouTube has local versions in more than 70 countries worldwide
* YouTube caters to over 95% of the Internet population by allowing navigation in 76 different languages
* You can get MASSIVE exposure on YouTube VERY quickly…
When someone YouTube sees something they like…
…what do they do?
They SHARE it.
That means, your fan base can EXPLODE rapidly…Unfortunately, you can’t just open up a YouTube account and expect people to start
Although ANYONE can become a YouTube celebrity…
To See Success Quickly, You Must Pay Attention To The Details…
Unfortunately, you can’t just open up a YouTube account and expect people to start
watching your videos. Although there are some great ways to start getting massive
exposure right away, you must do things the right way…<br>
If you try to “wing it” or go at it on your own without a solid plan, you’ll find yourself
…wasting a lot of time…
ORDER NOW.
I am using special innovative ninja methods to get this FREE traffic to my CPA offers, my websites and my Affiliate links from Amazon.
This report is called Youtube Money Machine because this is exactly what it is – a money making machine system you can use time and time again.
This report will cover all the step-by-step system I follow to make money from my CPA offers.
How to rank your videos on you tube from start to finish,youtube seoMary Gathege
YouTube SEO refers to the practice of optimizing your videos, playlists, and channels such that they appear high in YouTube's organic search results for a specific search query.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Watching YouTube videos is fun. Creating videos for YouTube and getting
results for your business is more fun.
There’s no question about it. YouTube is on fire with 1.5 billion monthly
users watching over an hour of content a day. Are you using YouTube
marketing to its full potential for your business?
Are your engagement metrics high? Is your goal of increasing your conversion
rate on track?
Could you use some new strategies to improve your marketing results?
Today I have something that will make you feel you can tackle any video and see
first-hand strategies that are working right now … and will work even better in
2021.
FACTS : Everyone says that you need “backlinks” to get on the first page of
Google! NO , Check out this software that provide Millions Of YouTube View
and Top Rankings with One-Click-Software
1. Outrank Your Competitor with Keyword Research and Tags
Do you put a ton of time and energy into creating your video for YouTube but
it’s not being found?
You need to help viewers find the videos they want to watch and keep them
engaged enough to reach your call-to-action. It all begins with some keyword
research. Keyword research is different on YouTube than it is for text-based
articles found on Google.
I’m sure you’re most familiar with what YouTube will suggest to you.
3. With YouTube suggest, you’ll find exact keywords your
audience is searching.
Quick steps:
1. Write out general topics in your niche
2. From YouTube homepage: type in a keyword (when you pull up your
term look at the results)
3. Get secondary keywords from the drop-down menu ( you can have as
many as 20 secondary keywords)
There are also keywords that tend to rank high in google for videos
how to keywords
reviews
tutorials
funny videos
Because Google dynamically displays YouTube videos on the SERPs, you can
rank in both Google and YouTube for your keywords, which could potentially
skyrocket your traffic.
4. Another great tool to use for research is TubeBuddy. It’s a free browser
extension that integrates directly into YouTube. It is great for showing how your
keywords are ranking and it will show the exact tags your competitors are
using for their videos.
See it in action…
Green numbers represent where the video is currently ranking
for that exact term.
You can go after a top video that is ranking for a keyword you want to rank for.
Look for videos that already have a ton of views.
Check out the tags your competitor is using. You can go back and edit your
video with the tags or when you create a new video, be sure to use the existing
tags.
Also, under the “Creator Studio”, click on the analytics tab and continue to
monitor keywords and optimize an existing video around that keyword.
5. Your YouTube analytics will help you discover trends and what is working
with your audience and what is not.
2. Double Your Search Traffic With Compelling Custom Video
Thumbnails
And increase engagement by as much as 154%!
6. A great custom video thumbnail can make the difference whether a viewer
clicks through to your video or decides not to watch. It should compel your
viewers to want to click your video to “discover” more.
Your thumbnail image plays a huge part when it comes to attracting and
captivating your audience.
This strategy works for YouTube and Google search.
FACTS : No More Test To See What Works! The days of testing of what
works to rank are in the PAST!
Let Video Marketing Blaster take care of all the hard work for you and bring
you a ton of laser targeted traffic from GOOGLE!
Have you noticed more video results are showing up in Google search results?
Remember your uploading your videos on YouTube to be found but… big
brother is watching and ranking you on Google.
How do you create compelling Youtube thumbnails that will attract?
After all, there are almost 5 billion YouTube videos on the platform.
Are you attracted to any of these thumbnails?
8. “The Youtube thumbnail is the 21st century’s book cover. They need to be
visually intriguing enough to catch eyeballs in a split second, or else you risk
your videos gathering dust on your channel’s shelves.”
Canva curated a collection of 20 eye-catching thumbnails from channels started
by people all over the world. Or You can hire a freelancer for it
A few quick and easy YouTube marketing tips when it comes to
thumbnails:
Be consistent with your typeface and treatments (large sizes make it easy
to read and make sure text is large enough to read on any device)
Don’t typeset over images – Try setting them over solid shapes
9. Place your title within a color bar and at the center of your thumbnail
Set your subheading in a smaller size or different weight
Use similar imagery and design elements if you have a series/themes
(like a playlist that has 5 parts)
Set crisp white type over dark images
Show strong emotion
Use bright colors and high contrast images
Use fonts and colors that are consistent with your brand
Captivating or shocking thumbnails can increase engagement for your videos by
as much as 154%.
90% of the best performing videos on YouTube have custom thumbnails.
Thumbnails should have great features to increase their impact.
1. They should be facial close-ups, high contrast, high quality, 16:9 aspect
ratio thumbnails.
2. The imagery should visually capture the keywords and content of the
video.
3. Avoid having relevant content in the bottom right of the thumbnail
because YouTube will overlay video duration in that area
You might be wondering…
FACTS : No More Test To See What Works! The days of testing of what
works to rank are in the PAST!
Let Video Marketing Blaster take care of all the hard work for you and bring
you a ton of laser targeted traffic from GOOGLE!
What’s the right YouTube thumbnail size?
Your thumbnail should be 1280 x 720 pixels, with a minimum width of 640
pixels. And it must be in .JPG, .GIF, .BMP, or .PNG image formats.
10. In this Snappa tutorial, they show you how to create a YouTube thumbnail with
the proper dimensions using a free tool called Snappa.
Hire a freelancer
3. How to Properly Upload Video to YouTube From Start to Finish for
Best Results
If you just created a corporate video, you have to consider where you want to
host and promote it. There are a plethora of places starting with YouTube,
Vimeo or Wistia for your hosting platform.
Let’s concentrate on YouTube with its 1.3 billion people and robust search
engine and how to upload your video for top results.
Step by Step Instructions on Uploading Your Video for Best Results
Step 1 The name of your file matters. When uploading your video, your title
becomes the name of your file. Ensure targeted keywords are in your file names.
After uploading, you’ll see your raw file is your main keyword.
Step 2 To upload – Hit the arrow button at the far right of the screen. You’ll
next see the option to set your privacy settings. I suggest private at first. This
gives you time to optimize your video for top rankings.
Step 3 Write your title/headline using primary and secondary keywords if it
makes sense. For example: How to Write Best YouTube Video Titles|Tags of
Viral Videos|YouTube Videos The main keyword is YouTube Video.
11. Step 4 Write smart descriptions. Youtube displays the first 125 characters in
the search results. So be aware of your first sentence. Make it count. You want
to compel someone to click on your result. But don’t stop there. The full
description has room for 5,000 characters. That is prime real estate. Use it
wisely and add in a few latent semantic keywords and tags in your description.
And add a CTA at the bottom. For example “Subscribe to get YouTube Video
Marketing Tips”! Or Follow me on Twitter!
Step 5 Fill in 3-5 tags. If you did your research, this part will be easy.
Step 6 Thumbnails. Always create a custom thumbnail. Competiton is fierce.
You need to stand out. If you installed TubeBuddy, it has a built-in thumbnail
generator. Be creative and remember the tips from above.
Step 7 In advanced settings, pick a category. As much information you can give
YouTube will help with your rankings. You can also select your video language
and recording date.
Step 8 Now is the time to switch from private to the public setting. You are
optimized and ready to be found.
4. Boost Brand Awareness with Your Unique Banner
12. Youtube channel art (cover image) is the banner that is displayed at the top of
your YouTube channel page.
You will increase your brand identity and give your page a unique look.
How to Add or Change YouTube Channel Art
Step 1: In the top right on your channel select: My channel (you must be
logged into your account) The channel space will be blank if this is your first
time here.
Step 2: You’ll see 2 buttons – Customize Channel and Creator Studio. Click
on Customize Channel:
If this is your first time here, you’ll click on Add channel art. You can add
existing photos or upload a new image.
It is slightly different if you have channel art uploaded already. If replacing your
existing banner – hover your cursor over the top right corner on your cover
until you see the edit icon. It will look like a small camera. Once you click
on the icon, another menu will pop up that will include Upload photos, Your
photos or Gallery.
13. FACTS : No More Test To See What Works! The days of testing of what
works to rank are in the PAST!
Let Video Marketing Blaster take care of all the hard work for you and bring
you a ton of laser targeted traffic from GOOGLE!
Step 3: Choose and change your image. According to YouTube, the best
channel art size is 2560 pixels wide by 1440 pixels tall.
Step 4: You’ll see a preview of how your image will appear. To make any
changes, select adjust the crop.
Step 5: Click Select.
Step 6: Add your social media links to your banner.
1. Click on your about tab
2. Click on customize channel
3. Hover over the links section and click on the edit “pencil”
4. Click the +Add button
5. Enter the social media site and URL of the site you want to link to. You
can add up to 5 sites.
6. Click Done
5. Grow Your YouTube Channel and Increase Watch Time
14. YouTube is judging you.
It gives preferential treatment to the videos that have greater amounts of watch
time. Meaning their viewers are engaged and staying on the channel longer.
When your video ends, YouTube shows a quick list of recommended videos for
the user to watch next.
Why not make sure they watch your video?
Syed Balkhi, a renowned marketer and founder of a youtube channel, List25,
with over 2.3 million subscribers and over 560 million video views, suggests
using well-crafted playlists.
Side note: your playlists should show what your channel is all about. And while
naming your playlist you can keyword-optimize your lists for long tail
keywords.
Back to Syed…
“A little-known secret about playlists is that you can trigger them from
anywhere with a special URL.”
How do you create this special URL?
Most add related video cards at the end of the video.
Instead of just adding the video link, Balkhi recommends directing the user to a
playlist instead.
To do this, all you have to do is add &list=ID at the end of the URL.
For example:
Your normal video URL looks like
this: https://www.youtube.com/watch?v=uww_Aq74NUE
15. Random videos. Not attached to your playlist
You need to Modify it and add the playlist ID like
so: https://www.youtube.com/watch?v=uww_Aq74NUE&t=2s&index=1&list=
PLNhZ1XQp25HllGo6Wo0V5WE5xYZhrQDXJ
16. Video attached to your playlist
You can shuffle your list in any order you want. Great when you’re creating a
series.
With a boost in watch time, chances are in your favor…
YouTube will promote your channel through search and other recommended
videos.
6. Increase Your Odds of Nailing the Sale
If you have a website, you can associate it to your YouTube channel.
Anytime viewers are on your channel, there is always the chance of them
wandering to another video quickly. By contrast, once you take that viewer from
your video directly to your website, you stand a higher chance of keeping them
longer and gaining their trust. Which eventually leads to the sale.
Setting up an Associated Website is Worth its Weight in Gold
17. Step 1: You must join the YouTube partner program. (As of January 16, 2018,
YouTube announced new eligibility requirements for the YouTube Partner
Program. “Once a channel reaches 4,000 watch hours in the previous 12
months and 1,000 subscribers it will be reviewed to join the program.”)
Step 2: Associate your website with your Google account
Step 3: Add a card (next tip) to your videos to link your website
Under Creator Studio… click on the tab: Channel
Channel will give you a drop-down menu with a setting named “Advanced”.
Click on Advanced. Here you’ll be able to add your associated website:
7. Secret Tip From Youtuber with 567 Million Video Views
How would you feel with over 567 million video views?
Pretty happy I would presume.
Think of your YouTube card as a Call to Action for your video. Cards will help
viewers discover more of your content. Where it gets super exciting, you can
add cards to your video at the exact spot your users are leaving.
One thing YouTube loves is longer watch times. The longer your viewers are
hanging out … the more ad revenue YouTube can earn.
18. How do you know the exact point where users tend to abandon your video?
and why do you want this data?
…to place your “card”.
Here’s how…
Head over to your Video Analytics. Under Creator Studio, Click Analytics
Analyze your watch time. If you see your viewers dropping off 25% of the way
through, you can do a couple of things:
1. Get rid of a bad intro
2. If you’re giving tips, give one of your best in the beginning to spike their
interest
3. Place a card and have them move to other content or a playlist. Link to
your other content that viewers will most likely be more interested in.
You can use cards to keep your viewers engaged. Since your goal should be to
keep them engaged and reduce abandonment, place the card where you see
them trailing.
19. A fun example is Slow Mo Guys (see the image below), they place a card to
promote their related videos or playlists.
The tactic is effective to keep them watching or simply to subscribe to your
channel.
See the card displayed below:
Slow Mo Guys Greatest…
How to It allows you to create a two-way conversation with your viewers. Since
YouTube discontinued their annotations tool (which did not work on mobile), it
replaced it with end screen and cards because of the mobile-first approach.
20. 8. Use Intros Sparingly – Get to the Point
Intros should be your way of saying hello quickly. And remember to get to the
point.
The average human attention span has fallen through the years from 12 seconds
to 8 seconds.
Some YouTubers believe your intro is where you hold a captive audience. But if
you drag it on they will leave. This branding tactic could backfire.
Take the advice of Philip DeFranco a user who experimented with intros for
years and has over 6 million subscribers.
He had an animated intro featuring his monkey logo: (which starts at the:
19-second mark)
Before – YouTube Marketing Tip:
But has opted for his infamous one-liner:
“Wassup, you beautiful bastards. Hope you’re having a fantastic …”
After – YouTube Marketing Tip:
21. 9. Become an Expert Storyteller with Video
Everyone can relate to a story. With over 17 million views, this video will tug at
your emotions. Telling stories will engage your viewers and make content more
relatable.
Watch…
“Would you dare to question who you really are?”
They asked 67 people from all over the world to take a DNA test. It turns out
they have much more in common with other nationalities than they thought.
You probably already know creating a decent video starts with informative and
engaging content. Storytelling for your business is more concise and less of a
sales pitch.
22. With the shift toward inbound marketing and use of video, you will
become more aware and reliant on storytelling.
When it comes to your business, don’t tell me why your product is the
best, show me through a story. It’s much better for your viewers to discover
it on their own.
Here’s a great story…
Beachwood Plastic Surgery Brand Video
“A good rule of thumb is to show what you can and tell what you have to.”
Vidooly can help provide analytics and video intelligence so that you can focus
on making content, not reports. It’s easy to use software can help you
understand online video trends for all-around insights.
You can find out how many times a video has been shared on Twitter, Facebook,
and popular social media platforms. Another cool feature, you’ll discover the
trending videos from all categories of YouTube.
10. Create a Powerful End of Video Experience
23. In tip #7, YouTube users that want to add notes to their videos can use cards.
(creating annotations is no longer available).
You can add end screens to create a powerful
end-of-video-experience for your viewers. Both cards and end screens work
well on mobile devices. This is important because nearly 70% of all YouTube
videos are watched on mobile devices.
“According to YouTube’s documentation, End Screens can be incorporated
anywhere within the last 5 to 20 seconds of a video and can include up to four
elements. In addition to promoting a creator’s own videos and encouraging
users to subscribe, the feature can also point viewers to other videos, playlists,
or channels on YouTube, or can be used to promote non-YouTube content, like
websites, merchandise for sale, or crowdfunding campaigns.
When a user hovers over an End Screen on the desktop or taps on them on their
mobile device, the End Screens will then expand to display more information.”
How to Add an End Screen to Your YouTube Video
Step 1: From your Video Manager (located in your Creator Studio), Select
Video
Step 2: Choose the video you want to add the End Screen and Click on Edit
Step 3: In the top tab bar, click End screen (The end screen tool currently
only supports videos with an aspect ratio of approximately 16:9.)
Step 4: Add Element. You can add up to four elements to a video. At least
one element must be a video or playlist. Select each element and fill in the
required information, then click Create element.
25. YouTube Marketing Tip – Step 2 – to add elements to your
video
Step 5: Click Save
You’re good to go!
11. Embed YouTube Video as Powerful SEO Growth Strategy
If your goal is to grow your traffic on YouTube, I would recommend utilizing
YouTube as your embed tool over Wistia or Vimeo. Embedding using YouTube
code will drive traffic to your channel instead of “giving” it to your other hosting
platforms.
You can embed a video to your LinkedIn profile, email signature, website, etc.
This will help boost your video’s traffic and your YouTube ranking. Also, embed
YouTube videos on your blog and promote them to your social media audience.
This will not only increase video views, it will increase your site’s page views.
And Google will give slightly more weight to your YouTube videos in search
results. “In terms of owning Google SERP real estate, YouTube has become one
of the most powerful tools in any SEO arsenal.”
Let’s take a look at how to embed a YouTube video in your blog posts.
Step 1: Go to the YouTube video you want to embed.
Step 2: Under the video, click SHARE
Click on SHARE under the video to get the embed code.
Step 3: Click EMBED
26. Step 4: Copy the code
Step 5: Paste the embed code in the exact place you want the video to appear.
Here’s step by step if you are using WordPress.
27.
28. 1. Go to the post you want to add the video.
2. Click on Text.
3. Go to the section you want the video to appear.
4. Drop in the code.
No doubt your posts will become more dynamic and engaging.
Integrating YouTube videos in your content marketing can benefit your
business greatly. You’ll engage your audience and receive a couple of SEO perks
as well.
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