The document discusses various theory-related concepts including the denotation and connotation of words like snake, flag, and gun. It also discusses denotation and connotation as it relates to film posters. Additionally, it covers stereotypes for things like gender, social class, age, and more. Film genres and their associated iconography for westerns, sci-fi, and fantasy are defined. The concepts of linear and non-linear narratives are explained with film examples. Finally, there is an analysis of a film clip that discusses aspects like costumes, dialogue, props, lighting, camera work, and editing.

1. Theory- Meaning
Edan Burrows

2. Snake
• Denotation
– A limbless, scaly, elongate
reptile
• Connotation
– Devious, cold-hearted and
untrustworthy (probably a
result of the serpent in the
Garden of Edan)

3. Flag
• Denotation
– Strength
– Flag
– Colourful
• Connotation
– Hero shot
– Symbolic

4. Gun
• Denotation
– Its shoots
– It’s a weapon
• Connotation
• Only death comes out of it
• Have to have a licence to
use one

5. Denotation:
• Happy family witch makes you think
its going to be happy and funny.
• Large title at the bottom in bright
colors draws you in and makes you
want to watch it.
• small tagline there tag line is comedic
as it say “if anyone asks” witch you
will understand it once watched the
film.
• Dominant central image shows the
main characters.
• Dark colour around the edges on the
image and brighter where there is
people witch draws your eyes into the
center.
Connotation:
• Comedy with the righting on the
arrows.
• The colour scheme reflects the genre
bright and vibrant to make you feel
good and happy.
• Tells you about the people in the film
on the arrows.

6. Denotation:
• Has gold and jewels the feeling
treasure and wealth.
• Has an adventure style
background feeling of
excitement.
• big bold text makes you read
what it says with the use of
there intriguing style of text.
• Dominant central image draws
you in and makes you look to it.
Connotation:
• Adventure sense of excitement
• Back ground contrasts the genre
with the treasure and caves.
• Looking for one eyed Willy’s
treasure.

7. Denotation:
• Guys in a trolley shows
comedy and stupidity
• Explosions shows danger
• Warning sign style tagline
shows that there is danger
in the film and that is also
shown with the image.
• Dominant central image
draws you in and makes you
want to know what
happens after.
Connotation:
• Jackass stupidity
• Comedy
• Crazy explosions
• Idiotic a large group of
people in a trolley.

8. Soundtrack
• Clip 1
• Sounds like a horror film/a
tense moment
• Clip 2
– Sounds like a calmer
environment

9. Shining
• The video starts off by been all nice and
inviting, but the voice over is telling you about
a tragedy that happened a year before.
• Told a story about the place and what has
happened in the past.
• Tense music to add the effect and the sense of
horror.

10. Scary Mary
• The change of the music made it a completely
different feel of the film by only showing the
creepy bits in it.
• They used the clips of them tiding up and
made it seem like Mary is locking them away
and making it all creepy.
• Made it seem like she is crazy with the use of
her powers.

11. Stereotypes
Men
• Blue
• Strong
• No feelings
• Big headed
• Have male parts
Women
• Pink
• Mum like
• Caring
• Woman parts

12. Stereotypes
Upper Class
• posh
• Stuck up
• Well spoken
• Large house
• Live in a good area
Working Class
• Live in a ruff area
• Smaller house
• Work non stop
• Lived like this there
hole life.

13. Stereotypes
Old People
• Near to death
• Old
• Care homes
• Hate youths
Young People
• Chavs
• Know it all
• Lazy
• Trouble makers

14. Iconography- Western
• Cowboys and Indians
• Cowboy hats
• Horses
• Shoot off
• Duel

15. Iconography- Sci-Fi
• Space
• Space ships
• Aliens
• Laser guns
• Futuristic equipment
• planets

16. Iconography- Fantasy
• New world
• Magic
• Adventure
• Mythical creatures
• Good guys win

17. Narrative
• Narrative Definition
– A product’s storyline
• Linear Narrative Definition
– A storyline that is presented in the order; beginning, middle and
end
• Linear Narrative Film Example
• Scott Pilgrim vs. the World
• Non-Linear Narrative Definition
– A storyline that jumps around the product’s timeline; out of
order/sequence, flashbacks, flashforwards
• Non-Linear Narrative Film Example
– Batman Begins

18. Clip Analysis
• costume: There armour is so strong that they can
get shot in the face and not die.
• Dialogue: there is hardily any.
• Props: blasters, light sabors, bombs.
• Lighting: dark and gloomy
• Camera work :mix of short and long cuts,
repetitive shorts.
• Editing: fast paced at some action sense and
slower when its not.