The document analyzes the denotations and connotations of words like snake, flag, and gun. It then summarizes several movie posters and trailers, analyzing aspects like color, props, location, and actors. It also discusses soundtracks, stereotypes, iconography in different genres, narratives, and does a clip analysis of a Darth Vader scene.

1. Theory- Meaning
Sean Cawood

2. Snake
• Denotation
– Reptile
– Poison
• Connotation
– Danger
– Death
– Bite

3. Flag
• Denotation
– Fabric
– Red, white and blue
– Britain
– Union Jack
• Connotation
– Tea
– Crumpets
– England, Scotland and wales
– london

4. Gun
• Denotation
– Kills
– Mass Shootings
– Self Defence
– metal
• Connotation
– Las Vegas
– Action
– War

6. • Colours: The Blue in the mass effect poster is
normally associated earth and the ocean while
the red and orange are associated with fire and
burning. The bold white logo stands out from the
dark background of space
• Props: Reapers descending towards earth
surrounded by fire give the idea that the reapers
are the bad guys and are destroying earth, N7
armour stands out as shepard walks forward
towards the camera
• Location: the location of space over the burning
earth gives the idea that we are looking down at it
as it burns
• Actor/Model: Commander shepard/ voice actor
Jennifer Hale

8. • Colour: Blue, black, light blue, white
• Props: the Clone Armour marching
towards the camera
• Location: Shadow planet of Umbara
behind the characters gives a dark
glow around them giving the viewer
the idea that this is going to be a
much darker movie
• Actor/Model: Captain rex/ voice actor
Dee Bradley Baker/ model Temuera
Morrison

10. • Colour: Blue for the hologram and
lightsaber shows the heros. The red
tattoos on maul and his red lightsaber
give the idea he is the bad guy, the
black storm trooper between them
shows she is neither good or bad
• Props: the starships fighting over the
heads of the heros and villains gives
the idea the game will have space
battles
• Location: Yavin 4 has a battle on it
emphasising this is the front of the
battle
• Actor/Model:

11. Soundtrack
• Clip 1
– Horror movie
– That the women is being creepy
– It gives the idea someone is
being attacked or some kind of
action is happening
• Clip 2
– Romance movie
– That the two are having a
moment together
– It gives the idea two characters
are falling in love

12. Shining
Positive Music on shining
it makes it look like a happy story about a kid
and his foster father who looks after his kids
it makes the villain feel supportive, kind and
relatable
It makes it seem like a story with little action

13. Scary Mary
Horror music on mary popins
Makes mary popins look like a psychopath
It makes a movie about support and understanding
about horror
It makes the movie scary
It g

14. Stereotypes
Men
• Strong
• geeky
• muscular
• lazy
•
Women
• Cooking
• gossipy
• Popular
• Social media
• Bitchy

15. Stereotypes
Upper Class
• Rich
• lazy
• Never done anything
in their life
• Stuck up their own ass
• Selfish
• annoying
Working Class
• Hard working
• Manual labour
• Does everything
• Humble
• Underpayed

16. Stereotypes
Old People
• Old fashioned
• More experienced
• Stay at home all day
• Old
• Keeps to themselves
• Hates young people
• Wants it to be like the
past
Young People
• Phones
• Social media
• Annoying
• unexperianced
• Young
• Party
• Living
• Not working
• Lazy
• Gamers
• geeks

17. Iconography- Western
• Desert wasteland
• Horse
• Guns
• Sherif
• Cowboys
• Cattle

18. Iconography- Sci-Fi
• Spaceships
• Lasers
• Explosives
• Space battles
• Fights
• Guns
• aliens

19. Iconography- Fantasy
• Magic
• Adventure
• Dragons
• Swords
• Bows and arrows
• Castles
•

20. Narrative
• Narrative Definition
– A story line
• Linear Narrative Definition
– A storyline that goes in order with a beginning middle and
end
• Linear Narrative Film Example
– DeadPool
• Non-Linear Narrative Definition
– A story with flash backs and flash forwards
• Non-Linear Narrative Film Example
– Star Wars: A New Hope

21. Clip Analysis
• Camerawork
– Dark lighting around darth vader makes him seem like a very imposing figure and a dangerous enemy
– From most angles the camera is looking up at vader so he looks bigger and more imposing, this makes the audience more scared
for the characters
– Lightsabers the glow from the lightsabers onto the characters shows them as the good guys and the bad guys based on the
colour reflected but the reflection is less on the good guys showing they are less powerful than vader
– The Dark lighting around the characters shows that they are in trouble as the darkness swallows the light around them
– The smoke and fire all around them gives the idea that destruction and danger is everywhere
• Editing
– The bad animation retracts from the scene and the action because it just pulls you out of the action, this makes the audience
watching annoyed
– The explosion behind vader makes him seem bad ass this makes the audience think he is very powerful
– The Fire behind him as he lifts the walker gives the idea to the audience he is a very powerful characters
• Music
– Using soundtracks that relate to the characters empowers the scene, this brings the audience back to the original movies
• Colour
– The red light glowing from his lightsaber reflects on his armour and everywhere so it emphasises that danger is everywhere
– Dark costume reflects the lack of light in vader as he fights making the audience afraid of him
• Dialogue
– Short dialog and more action makes the character more scary and imposing because he doesn’t need words only power
– Bad voice acting feels out of place and takes you out of the action further
– Deep breath from vader are iconic and further improve the scene giving the audience shivers
• Props
– The walker landing on darth vader and him surviving gives the audience the idea of how powerful he is