unit 2

1. Theory- Audience
James Gannon

2. Audience Profile
• Primary Audience
– Middle-aged Males (45-
64)
This film is appealing to the
audience as it is a war film.
However, I picked this film
because of the significant
girl in the red jacket that
you can see in one scene
even when the film is in
black and white.
• Secondary Audience
– Teenagers (Male 15-24)

3. Audience Profile
• Primary Audience
– Teenagers (any sex aged
15-24)
Most of the audience that
watch this film love horror
for the suspense and the
very entertaining jump
scares.
• Secondary Audience
– Anyone that like horror
films (15-44)

4. Audience Profile
• Primary Audience
– Any gender aged 15-
24
This film is appealing to
most people that like
prehistoric animals will
see this film.
• Secondary Audience
– Any gender aged 25-
44

5. Hypodermic Needle
• Definition
– Where an audience immediately believes and
accepts what it is told by the media.
• Example
– The 1938 radio broadcast of War of the Worlds
had a section of the show set as a news show
reporting on an alien invasion.
– This caused the American audiences to panic
believing the invasion to be real.

6. Uses and Gratifications Information
• Information: I use Facebook newsfeed to find
out trending news.
• Personal Identity: researching something that
I had found on my Facebook newsfeed.
• Integration and Social Interaction: after I have
researched, I will message my friends to get
their opinions.
• Listening to the music video.

7. Consumer Generated Content
• Example: Youtube
• What are the advantages to media producers?
– Users create their own videos and submit them to
YouTube to use to generate money.
• Why would the audience generate content?
– The audience would generate content to entertain
thousands of people and to get abit of money.