This document discusses different readings of a magazine cover featuring Jake Bugg. The dominant reading is that the magazine aims to go against mainstream conventions, as shown by its tagline labeling Bugg an "enemy" of the popular TV show The X Factor. However, an oppositional reading suggests the magazine still somewhat conforms to mainstream ideas by portraying disliking The X Factor as something people should do. A third reading notes the cover subverts ideas of cultural hegemony by depicting Bugg in a relaxed, unmasculine pose at a bar.