The document summarizes a study conducted by Yahoo Canada on how technology impacts human memory. It discusses how technology helps memory through tools like calendars, photos, and notes, but may also hinder memory as people rely less on remembering things themselves. The study found that heavier smartphone users forgot more over time compared to lighter users. It also found that taking photos led to poorer attention to details and worse memory, unless the photo was available for reference later. The document concludes that technology both aids and replaces human memory in ways that marketers need to understand.
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
The Role of Research in Digital Development (Presentation to Digital business...Angela Obias
by Angela Obias, under the Digital Brand Management team of ABS-CBN Corporation
Research is often overlooked when planning a digital team.
The slides above were presented to an executive committee, to evangelize the relevance of research projects to website and application development.
Slides containing ABS-CBN's proprietary performance data (TV ratings, Google Analytics) were removed.
The presentation offers an overview of the benefits of analytics, usability testing and user research.
Psychology behind mobile apps, Mobile Trends Conference Kraków 2015Piotr Biegun
Do you want to know how psychology affects our decision? How it's connect with our actions and how to use it in our favor of our products. Psychology behind mobile apps is all about understanding what makes users tick and us digital products.
The Role of Research in Digital Development (Presentation to Digital business...Angela Obias
by Angela Obias, under the Digital Brand Management team of ABS-CBN Corporation
Research is often overlooked when planning a digital team.
The slides above were presented to an executive committee, to evangelize the relevance of research projects to website and application development.
Slides containing ABS-CBN's proprietary performance data (TV ratings, Google Analytics) were removed.
The presentation offers an overview of the benefits of analytics, usability testing and user research.
How is digital media affecting us at a neurological level? How is this in turn impacting how consumers process advertising messages and how can brands respond? Core Media Strategy Division explores some emerging themes.
One of the shortcomings of many user interviews is the vast gulf between what people think they do versus what they actually do, not to mention what they may have forgotten having done. Fortunately, new research tools are filling that gap by allowing users to quickly provide feedback from their phone right after they use a product, allowing for the capturing of rich, emotional details. These tools are breathing new life into a traditional research tool, the diary study.
This talk share the best practices I’ve developed for designing a digital diary study that collects relevant and insightful data. It will be framed by examples from a recent diary study exploring how people use their fitness trackers (Fitbit, Jawbone Up, etc). Attendees will come away with not only an understanding of how much rich data can be collected this way, but with the basic knowledge needed to execute their own digital diary studies.
Effective Digital Diary Studies / UXPA Webinar May 2016Sara Cambridge
Diary studies are one of the few research methods that allows people to report their in-the-moment experiences, but their usefulness has been limited by the difficulty in getting people to remember to carry them around and fill them out. Mobile phones have breathed new life into diary studies since people are already using them in short spurts throughout their day. However designing a study that collects relevant data can be tricky.
What Can Brain Science Teach Us
About User Experience?
Presented by Marc Resnick from Bentley University on June 6, 2012 for the New York Technology Council. Event held at New York Institute of Technology.
We've become highly comfortable in using the information that is just a click away, and are happy to treat the technology like an extension to our own memory. We've outsourced our memories, safe in a knowledge base where information is just a click away. Unconsciously, many of us are suffering from digital amnesia which is also called as a Google Effect.
Supporting relationships with awareness systemsOnno Romijn
The paper describes the design of a novel end-to-end communication system for helping elderly people and their grandchildren keep in touch in a pleasurable, low-pace interaction. The paper focuses on the requirements gathering process that combined diaries with field testing of prototypes and interviews; thereby bringing elements of more ‘playful’ design to a well- structured requirements engineering process.
Within this module, you will learn will discover information about how digital technologies can be addictive. Examples of technostress, situations and factors that can contribute to each mental state. You will also have the opportunity to explore your own preferences and needs in the digital work environment and become familiarised with the right to disconnect.
7 Psychology Theories in UX to Provide Better User ExperienceFibonalabs
Human psychology laws help predict human behaviour in various circumstances/social scenarios. It’s not only limited to the interaction with the product but it also gives us instructions about the cognitive load or selection bias in the scenario where the user is going to interact with the product.
Aliaksandra Zuyonak English 12 Freshman Writing I Kevin Kolk.docxdaniahendric
Aliaksandra Zuyonak
English 12: Freshman Writing I
Kevin Kolkmeyer
November 3, 2019
Is it good or bad that we are so dependent on technology?
People can hardly imagine their lives without modern technologies nowadays. We are used to the fact that all our phones and important contacts are recorded in phones, computers, laptops, and other portable gadgets. We fully rely on technology, we might be depending on it. Calculate how many computers, monitors, phones you have at home! A lot of? There are probably more phones than the number of people in your family, and everyone probably has a computer. These devices have become an important part of our life. Moreover, almost every day either a new technology is being invented or an old one is being improved.
Different people appreciate new inventions differently. Some suppose that sophisticated gadgets are really useful and necessary, while others find them absolutely awful as they influence people badly and called it an addiction. As for me, I am pretty sure that gadgets make people's lives easier.
Firstly, they do all kinds of dirty and hard work and save a lot of time. Secondly, people won't be to stop and will work more on new innovations, to helps people in different spheres. For instance, put computer programs into the phone or make robots likeness to people for getting extra help.
According to the article ”Meet Zora, the Robot Caregiver” By ADAM SATARIANO, ELIAN PELTIER, and DMITRY KOSTYUKOV. It is one of the good examples of do not be scared and does not think that we may be addicted to technology. Zora is an experimental robot that helps change care for elderly patients. ” When Zora arrived at this nursing facility an hour outside Paris, a strange thing began happening: Many patients developed an emotional attachment, treating it like a baby, holding and cooing, giving it kisses on the head” from the article ”Meet Zora, the Robot Caregiver” By ADAM SATARIANO, ELIAN PELTIER, and DMITRY KOSTYUKOV. I would like to repeat the sentence ”Many patients developed an emotional attachment, treating it like a baby, holding and cooing, giving it kisses on the head” because it sounds very joyful and people may have a chance to be happy again and share their love to someone else such as Zora. All nursing can control the actions and communication of Zora from a laptop and it's useful to remind what is scheduled for patients and furthermore takes more care of individuals to all patients. However, patients have told the robot things about their health they wouldn’t share with doctors. It means patients trust more to robots than to people since people may hurt or offend hardly and the patient won't trust them. The robots have artificial intelligence and all action is under control, so why it's bad to be addicted to technology?
Furthermore, everybody has a good chance to be happy and enjoy their lives. All new technologies, innovations, programs were made to make life easier. In the presen ...
Mobile Research – What’s the point - Millward BrownMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
How is digital media affecting us at a neurological level? How is this in turn impacting how consumers process advertising messages and how can brands respond? Core Media Strategy Division explores some emerging themes.
One of the shortcomings of many user interviews is the vast gulf between what people think they do versus what they actually do, not to mention what they may have forgotten having done. Fortunately, new research tools are filling that gap by allowing users to quickly provide feedback from their phone right after they use a product, allowing for the capturing of rich, emotional details. These tools are breathing new life into a traditional research tool, the diary study.
This talk share the best practices I’ve developed for designing a digital diary study that collects relevant and insightful data. It will be framed by examples from a recent diary study exploring how people use their fitness trackers (Fitbit, Jawbone Up, etc). Attendees will come away with not only an understanding of how much rich data can be collected this way, but with the basic knowledge needed to execute their own digital diary studies.
Effective Digital Diary Studies / UXPA Webinar May 2016Sara Cambridge
Diary studies are one of the few research methods that allows people to report their in-the-moment experiences, but their usefulness has been limited by the difficulty in getting people to remember to carry them around and fill them out. Mobile phones have breathed new life into diary studies since people are already using them in short spurts throughout their day. However designing a study that collects relevant data can be tricky.
What Can Brain Science Teach Us
About User Experience?
Presented by Marc Resnick from Bentley University on June 6, 2012 for the New York Technology Council. Event held at New York Institute of Technology.
We've become highly comfortable in using the information that is just a click away, and are happy to treat the technology like an extension to our own memory. We've outsourced our memories, safe in a knowledge base where information is just a click away. Unconsciously, many of us are suffering from digital amnesia which is also called as a Google Effect.
Supporting relationships with awareness systemsOnno Romijn
The paper describes the design of a novel end-to-end communication system for helping elderly people and their grandchildren keep in touch in a pleasurable, low-pace interaction. The paper focuses on the requirements gathering process that combined diaries with field testing of prototypes and interviews; thereby bringing elements of more ‘playful’ design to a well- structured requirements engineering process.
Within this module, you will learn will discover information about how digital technologies can be addictive. Examples of technostress, situations and factors that can contribute to each mental state. You will also have the opportunity to explore your own preferences and needs in the digital work environment and become familiarised with the right to disconnect.
7 Psychology Theories in UX to Provide Better User ExperienceFibonalabs
Human psychology laws help predict human behaviour in various circumstances/social scenarios. It’s not only limited to the interaction with the product but it also gives us instructions about the cognitive load or selection bias in the scenario where the user is going to interact with the product.
Aliaksandra Zuyonak English 12 Freshman Writing I Kevin Kolk.docxdaniahendric
Aliaksandra Zuyonak
English 12: Freshman Writing I
Kevin Kolkmeyer
November 3, 2019
Is it good or bad that we are so dependent on technology?
People can hardly imagine their lives without modern technologies nowadays. We are used to the fact that all our phones and important contacts are recorded in phones, computers, laptops, and other portable gadgets. We fully rely on technology, we might be depending on it. Calculate how many computers, monitors, phones you have at home! A lot of? There are probably more phones than the number of people in your family, and everyone probably has a computer. These devices have become an important part of our life. Moreover, almost every day either a new technology is being invented or an old one is being improved.
Different people appreciate new inventions differently. Some suppose that sophisticated gadgets are really useful and necessary, while others find them absolutely awful as they influence people badly and called it an addiction. As for me, I am pretty sure that gadgets make people's lives easier.
Firstly, they do all kinds of dirty and hard work and save a lot of time. Secondly, people won't be to stop and will work more on new innovations, to helps people in different spheres. For instance, put computer programs into the phone or make robots likeness to people for getting extra help.
According to the article ”Meet Zora, the Robot Caregiver” By ADAM SATARIANO, ELIAN PELTIER, and DMITRY KOSTYUKOV. It is one of the good examples of do not be scared and does not think that we may be addicted to technology. Zora is an experimental robot that helps change care for elderly patients. ” When Zora arrived at this nursing facility an hour outside Paris, a strange thing began happening: Many patients developed an emotional attachment, treating it like a baby, holding and cooing, giving it kisses on the head” from the article ”Meet Zora, the Robot Caregiver” By ADAM SATARIANO, ELIAN PELTIER, and DMITRY KOSTYUKOV. I would like to repeat the sentence ”Many patients developed an emotional attachment, treating it like a baby, holding and cooing, giving it kisses on the head” because it sounds very joyful and people may have a chance to be happy again and share their love to someone else such as Zora. All nursing can control the actions and communication of Zora from a laptop and it's useful to remind what is scheduled for patients and furthermore takes more care of individuals to all patients. However, patients have told the robot things about their health they wouldn’t share with doctors. It means patients trust more to robots than to people since people may hurt or offend hardly and the patient won't trust them. The robots have artificial intelligence and all action is under control, so why it's bad to be addicted to technology?
Furthermore, everybody has a good chance to be happy and enjoy their lives. All new technologies, innovations, programs were made to make life easier. In the presen ...
Mobile Research – What’s the point - Millward BrownMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Understanding respondent’s interaction with household electronics – using tab...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Maximising internet based mobile research in Africa - TNS & BinuMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Something fishy is going on in the world of mobile research - Sea Harvest & TNSMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Qual – opening new ways to leverage Africa’s mobile first society - IK...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Mobile Market Research - a brand owner's perspective - PZ CussonsMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging longitudinal communities for better, faster and cheaper insights -...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Insights and Innovations – today and the way forward for mobile research from...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Tablets killed the paper star – tablet usage in developing and emerging marke...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Engaging youth – using social media networks to generate valuable insights - ...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
'What is in a name!' - Name-test Using 'Contextual Probing' - GfK & Tata SkyMerlien Institute
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
Taming the raging river - Qualitative Research & Social Media - FireflyMerlien Institute
at Qualitative360 Asia Pacific 2014
1-2 October 2014, Singapore
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://qual360.com/
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5. In this research study, Yahoo Canada set out to understand how technology and memory are inter-related: how
we use technology to help us remember more efficiently, and ultimately whether our use of devices is
hampering our ability to remember.
The research itself was a comprehensive multi-phase study, incorporating detailed discussions with experts
from several memory-related fields; in-depth qualitative work and a deprivation exercise; a quantitative study
of 1500 Canadians in English and French; and a controlled experiment utilising EEG to measure brain activity in
different situations.
6. The first thing to understand about human memory is that it’s complex and fallible. It’s not like a video camera
or a DVD – it’s not an indelible record of everything that happened.
7. So we can ‘remember’ things that we never experienced; we can be forgetful; and over time we can forget
things we previously remembered very well, such as people or events.
8. Within the quant phase of this research, we administered a memory test to demonstrate the phenomenon of
forgetting – we asked respondents to remember these details above.
9. Splitting our participants into 3 groups, we tested their recall 2, 10 and 20 minutes later. Among those who saw
the test 20 minutes after seeing the stimuli, the average test score was 28% lower than among those who saw
it 2 minutes after the stimuli.
10. Which is actually a very simple demonstration of the Forgetting Curve, a description of how we forget a lot of
detail very quickly, and then forget incrementally less over time, first described by Hermann Ebbinghaus in 1885.
11. The other key thing we see when dealing with memory is that fear of forgetting is a very existential,
fundamental fear we all have.
12. …and with the pace of modern life, we feel that it’s getting hard to keep up with everything we’re supposed to
remember and recall.
13.
14.
15. So we focus on improving our memory, and we take shortcuts to ensure we can remind ourselves of things, by
16. Technology in all its forms is a key part of this activity – we write things down, use calendars, books for
reference and stories, and so on.
17.
18. In the last five years we’ve seen a huge change in the tools we have to help us remember. Technology is
evolving and growing more complex and powerful, giving us access to such memory aids as Siri, Dropbox, and
Google Glass.
19.
20. One of the most obvious illustrations of how the way we recall things is changing is our use of photography,
which has shifted dramatically in just one generation. In the past it was an infrequently used, valuable tool;
now we take photos of our food, our pets, families, events, and ourselves.
21. Not only do we take lots of photos, we no longer feel we have to even look at them: nearly 1 in 3 Canadians
said they hadn’t even looked at the last photo they took, let alone printed it out.
22.
23. Arguably the smartphone, with its myriad features and abilities, is changing the way we remember more than
any other factor or device. We use it to record and store everything, and as a prompt when we forget.
24. Our qualitative work included a deprivation exercise: our participants had to leave their smartphone behind for
a complete day, and tell us about how they got on.
25. We’ve become inseparable from our smartphones, and not only because we use them to record details of our
day to day lives, such as phone numbers, calendar appointments and photos.
26.
27. Within the research we used EEG to understand what happens to the brain in different situations.
28. The raw output looks like this – areas of red are high electrical activity; green is the base level of brain activity.
Each frequency and area of the brain relates to a particular kind of mental activity.
29. Within our experiment, we had two groups of subjects. The first was asked to watch a short video and pay
attention for a memory test that would follow.
30. The second group had the same task: the only difference was that they were told they could take a photo of
the video with their smartphone, to help them remember.
31. Emotional engagement is a measure of enjoyment arising from the EEG: how much the participant enjoys a
task or stimulus. Those who were allowed to take a photo of the video enjoyed the task much more than those
who just had to watch and pay attention.
32. So we’ve seen that we rely on technology for memory shortcuts, and at a neural level we enjoy using our
smartphones. But does our use of tech impair our ability to remember?
33. This actually isn’t a new question: 2,500 years ago, Socrates suggested that teaching people to write would
make them lazy, and mean they no longer had to make an effort to remember things.
34. From that context, we can see our modern concern is really the same worry, just updated for the technology
we have today. In theory we no longer have to recall anything ourselves; we just have to remember where we
put our smartphones.
35.
36. Going back to the memory test in our quantitative survey – we saw that when tested people forgot 28% more
detail over 18 minutes.
37. We were able to break out this data by how frequently participants use their smartphones: and discovered a
correlation between heavier smartphone usage and forgetting more in those 18 minutes.
38. Returning to our EEG experiment, the other key metric we could measure was Concentration: how much
attention our subjects paid to the stimulus (the video) when asked to watch it.
39. …and those who took a photo of the video paid significantly less attention – they were more distracted – than
those who just watched the video without any other activity.
40. This is key, because in order to remember something well, it helps to concentrate on it. Think about cramming
for exams, or the last conversation you had in which you were distracted…
41. What we saw on testing their memory was that participants who had their photo to look at while doing the
test performed a little better, and remembered slightly more than those who hadn’t taken a picture. It figures –
they had that prompt there to help them recall the details of what they’d seen.
42. But not everyone who was asked to take a photo while watching the video was allowed to look at it – some subjects
took a photo and had it taken from them before the test. And they forgot significantly more of what they’d seen
than if they hadn’t taken a photo at all: taking the picture resulted in them remembering less.
43. So technology is changing how we remember things. We use our phones to store people’s contact details, our
schedules, photos of a particularly nice meal we had. And that has changed over time: 10 years ago we didn’t
have the same devices to hand to help us recall things.
44. …and this comes with both benefits and costs. We actually remember less ourselves as a result of this activity;
but we’re more efficient at having those contact details, our schedule etc to hand, wherever we are and
whatever we’re doing.
45. The results also give us some interesting insights into forthcoming developments in technology: fear of forgetting has
become fear of losing our data – and so the cloud will continue to grow in importance, for example.
46. As we record more and more of our lives, so data organisation will evolve: after all, the data we record is only
as valuable as our ability to re-find it subsequently.
47. The results also have important implications for marketers: after all, marketing relies upon memory, and
consumers remembering a brand preference as they make a purchase.
48. Building rich, engaging experiences on our mobile devices is an obvious way to encourage us to engage, at a
neural level, with a brand’s message.
49. We take photos of so much of our lives that brands can tap into this, and leverage something we already take
for granted.
50. And our data showed that 6 out of 10 consumers consciously try to remember ads they’ve seen online. Brands
can use targeting and remessaging, and tap into content we consume, to ensure we see and re-see ads that are
relevant and interesting to us.
51. Ultimately, as consumers, we’re moving towards an ethos of “click and forget” – in how we take photos, how w
remember people’s details, and how we interact with ads. Brands need to be cognisant of this, and build experience
that engage and excite us, to ensure we remember their messaging.
52.
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