Presentation given by Christophe Ginisty on March 12th, 2013 at the opening session of "PR 2.5+ Roundtable 2013: Benchmark Global Best Practices of New Media PR Stratagems and Crisis Management" in Shanghai, China
The top global trends in public relations todayBob Pickard
The document discusses challenges and opportunities in corporate communications in today's hyperconnected world. It notes the loss of control over messaging due to the speed of the news cycle and rise of social media. Complexity is introduced by new channels, communities and technologies that allow targeted sharing but make genuine personal connections more difficult. Data and measurability are increasingly important but hands-on understanding is still needed. Storytelling, listening, creativity and conveying meaning are emphasized as ways for public relations to navigate these changes.
Worldwide communication for Asian multinationals Bob Pickard
This document discusses the rise of Asian multinationals and the opportunities and challenges for public relations (PR) professionals working with these companies. Some key points:
- Asia is diverse and cannot be viewed as a single region; many Chinese see China as representing all of Asia.
- Asian economies like China and India are growing rapidly and will surpass Western economies in GDP in the coming decades.
- Asian companies seeking global expansion will face stereotypes and need guidance on corporate communication best practices to build their brands internationally.
- Social media provides opportunities for Asian companies to communicate directly but many are still catching up in their use of owned media platforms.
- To succeed globally, Asian companies must get to be known first
The marketing might of modern public relationsBob Pickard
Social media is revolutionizing the way the world communicates and it is powering the public relations industry’s global ascendancy. In Asia, PR has traditionally been a relatively minor and subordinate part of the marketing mix but now it increasingly occupies centre stage. Because public relations is at its essence a social networking business, it is well positioned to thrive in the digital domain, especially in a region where mobile communications are the new marketing battleground. Media relations and publicity will always be a key part of PR, but now creating content, building communities, understanding analytics and applying the psychology of persuasion are all part of the picture. PR will always be about the art of relationships, but increasingly it is a measurable communications science.
Communicating with social media to make corruption obsoleteBob Pickard
"Communicating with social media to make corruption obsolete: applying the technology of transparent times to inspire informed citizens" is the theme of this presentation which was delivered at Hong Kong to the 2015 Symposium of the Independent Commission Against Corruption (ICAC).
The 12 truths of modern public relations Bob Pickard
This document summarizes 12 truths about modern public relations and corporate communications in the age of social technology. It discusses how people consume content selfishly now and are losing control over privacy and reputation online. Communication is becoming more about listening than talking, and apologies now require sincerity over legal defenses. Digital storytelling and curating compelling content across platforms is key. People crave deeper meaning beyond surface-level digital interactions and communities are challenging to manage at a large scale.
How the art of PR is becoming a scienceBob Pickard
As PR professionals become increasingly persuasive storytellers, public relations is becoming a powerful blend of relationship artistry and evidence-based digital science.
Digital Storytelling for Asian MultinationalsBob Pickard
Bob Pickard, CEO of Burson-Marsteller Asia-Pacific, gave a presentation to students at Singapore Management University (SMU) on image, reputation and the power of digital storytelling.
Overseas corporate communications for Chinese companiesBob Pickard
This presentation was delivered in Beijing on March 20th 2014 to the 'China Going Global' think tank. The theme was "Overseas corporate communications for Chinese companies: building image and protecting reputation"
The top global trends in public relations todayBob Pickard
The document discusses challenges and opportunities in corporate communications in today's hyperconnected world. It notes the loss of control over messaging due to the speed of the news cycle and rise of social media. Complexity is introduced by new channels, communities and technologies that allow targeted sharing but make genuine personal connections more difficult. Data and measurability are increasingly important but hands-on understanding is still needed. Storytelling, listening, creativity and conveying meaning are emphasized as ways for public relations to navigate these changes.
Worldwide communication for Asian multinationals Bob Pickard
This document discusses the rise of Asian multinationals and the opportunities and challenges for public relations (PR) professionals working with these companies. Some key points:
- Asia is diverse and cannot be viewed as a single region; many Chinese see China as representing all of Asia.
- Asian economies like China and India are growing rapidly and will surpass Western economies in GDP in the coming decades.
- Asian companies seeking global expansion will face stereotypes and need guidance on corporate communication best practices to build their brands internationally.
- Social media provides opportunities for Asian companies to communicate directly but many are still catching up in their use of owned media platforms.
- To succeed globally, Asian companies must get to be known first
The marketing might of modern public relationsBob Pickard
Social media is revolutionizing the way the world communicates and it is powering the public relations industry’s global ascendancy. In Asia, PR has traditionally been a relatively minor and subordinate part of the marketing mix but now it increasingly occupies centre stage. Because public relations is at its essence a social networking business, it is well positioned to thrive in the digital domain, especially in a region where mobile communications are the new marketing battleground. Media relations and publicity will always be a key part of PR, but now creating content, building communities, understanding analytics and applying the psychology of persuasion are all part of the picture. PR will always be about the art of relationships, but increasingly it is a measurable communications science.
Communicating with social media to make corruption obsoleteBob Pickard
"Communicating with social media to make corruption obsolete: applying the technology of transparent times to inspire informed citizens" is the theme of this presentation which was delivered at Hong Kong to the 2015 Symposium of the Independent Commission Against Corruption (ICAC).
The 12 truths of modern public relations Bob Pickard
This document summarizes 12 truths about modern public relations and corporate communications in the age of social technology. It discusses how people consume content selfishly now and are losing control over privacy and reputation online. Communication is becoming more about listening than talking, and apologies now require sincerity over legal defenses. Digital storytelling and curating compelling content across platforms is key. People crave deeper meaning beyond surface-level digital interactions and communities are challenging to manage at a large scale.
How the art of PR is becoming a scienceBob Pickard
As PR professionals become increasingly persuasive storytellers, public relations is becoming a powerful blend of relationship artistry and evidence-based digital science.
Digital Storytelling for Asian MultinationalsBob Pickard
Bob Pickard, CEO of Burson-Marsteller Asia-Pacific, gave a presentation to students at Singapore Management University (SMU) on image, reputation and the power of digital storytelling.
Overseas corporate communications for Chinese companiesBob Pickard
This presentation was delivered in Beijing on March 20th 2014 to the 'China Going Global' think tank. The theme was "Overseas corporate communications for Chinese companies: building image and protecting reputation"
Image and reputation in the age of digital communicationBob Pickard
In this presentation to the "Who's afraid of social media?" conference in Athens, Greece, Bob Pickard, President and CEO of Burson-Marsteller in Asia-Pacific, discusses the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, producing and packaging content for the new public mind, and how the art of PR is becoming more of a science.
This presentation was delivered on April 29th 2014 to an audience of financial services organizations at the Foreign Correspondents' Club of Hong Kong. It outlines why the financial services sector has been a social media late-bloomer, how it can get with the digital program, and things to think about in the design of their social business (as viewed through the prism of marketing communications).
International communication for Asian multinationals: PR's next big thing?Bob Pickard
It won't be long before a majority of the FORTUNE 500 multinationals are based in Asia. China alone has 109 of these MNCs, but most of these are unknown globally. How these companies decide to use corporate communication to promote image and protect reputation as they build global brands in a social media age is the 'next big thing' in global public relations.
PR disasters: is social the problem or the solution?Bob Pickard
As this presentation outlines, the answer is 'both.' Social CEOs - using digital communications platforms effectively real-time and in tune with community emotion - can intercept and attenuate most corporate issues and incidents to prevent them from becoming full-blown PR disasters.
Modern PR professionals: the persuasive storytellersBob Pickard
Creating a winning communications campaign demands that PR professionals master an array of new skills, the most important of which is the art of digital storytelling. It’s not good enough to know how to create a Facebook fan site, drive followers on Twitter, or cobble together conversation communities on different social networks. The key to success isn’t just the technology. Success starts by learning how to master the new narrative approach that digital technology enables. Fundamental to making ‘stories that succeed’ is understanding how to apply ‘the psychology of persuasion’ to planning PR projects so that target audiences do and think what you want them to do or think. By combining the latest marketing theory with practical tips along with a video case study, the presentation will look at how tomorrow’s PR people can start thinking today about the transformative behaviors that will help them master the new media environment.
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Connecting the Dots with @LinkedIn #CannesLions / #OgilvyCannesOgilvy
#CannesLions 2013 panel with Jeff Weiner of LinkedIn, Bob Lord of Razorfish, and Elyssa Grey of Citi on the evolving relationship between content and engagement.
This document discusses strategies for engaging Latinos online. It provides statistics showing that two-thirds of Latinos in the US access the internet, with about 12% being "power users" spending over 24 hours per week online. The top online activities for Latinos are email, news, banking, music downloads, and travel information. Social media engagement is also discussed, with about half of online Latinos having social networking profiles. The document then discusses frameworks and best practices for authentic Latino engagement online and in communities through volunteering, advocacy, and leadership.
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
The document is a letter written from the perspective of millennials and centennials addressing common stereotypes and criticisms levied against them. It asks older generations to stop generalizing youth, understand that social media allows for different types of real communication, and to see digital natives as an opportunity rather than a challenge. The letter promotes partnering across generations to move forward together in a changing world.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Five trends that will redefine nonprofit communicationsDVQ Studio
Economic challenges, new technology, and diverse audiences are creating new
opportunities for nonprofits, especially with their communications. This presentation explores five trends shaping how your nonprofit can tell its story, engage key audiences, and build support for its mission. Originally presented by Emily Stoddard Furrow and Gretchen DeVault, partners of DVQ Studio, at the 2010 Michigan Nonprofit Association SuperConference.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
The document discusses how word-of-mouth and social media are increasingly influencing consumer purchasing decisions. It notes that 67% of decisions are influenced by word-of-mouth and that brands must join online conversations to engage with potential customers. It emphasizes the importance of being transparent, building relationships over the long-term, and creating conversations rather than interruptions.
Millennials, born between 1980-1995, have distinct marketing preferences that focus on authenticity, mobility, and experiences. They spend significant time consuming and creating media online and trust user-generated content from friends over traditional advertising. Effective millennial marketing utilizes influencers, shares behind-the-scenes content on Instagram and Snapchat stories, offers discounts and deals, and creates memorable experiences for sharing on social media. Live video through Facebook is also an impactful way to engage millennials authentically.
Communication as a leadership skill is becoming more important than ever before. As we have seen in the case of Elon Musk, how CEOs signal their leadership on social media can make or break a company's reputation. Social is making PR a more critical corporate function, and now leadership communication by executives online is the key to public relations success for senior leaders.
Keynote given by Christophe Ginisty, President of IPRA, on Thursday, May 16th 2013 in Doha during the 3rd Regional Conference organized by the Gulf Chapter of the International Public Relations Association.
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
Image and reputation in the age of digital communicationBob Pickard
In this presentation to the "Who's afraid of social media?" conference in Athens, Greece, Bob Pickard, President and CEO of Burson-Marsteller in Asia-Pacific, discusses the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, producing and packaging content for the new public mind, and how the art of PR is becoming more of a science.
This presentation was delivered on April 29th 2014 to an audience of financial services organizations at the Foreign Correspondents' Club of Hong Kong. It outlines why the financial services sector has been a social media late-bloomer, how it can get with the digital program, and things to think about in the design of their social business (as viewed through the prism of marketing communications).
International communication for Asian multinationals: PR's next big thing?Bob Pickard
It won't be long before a majority of the FORTUNE 500 multinationals are based in Asia. China alone has 109 of these MNCs, but most of these are unknown globally. How these companies decide to use corporate communication to promote image and protect reputation as they build global brands in a social media age is the 'next big thing' in global public relations.
PR disasters: is social the problem or the solution?Bob Pickard
As this presentation outlines, the answer is 'both.' Social CEOs - using digital communications platforms effectively real-time and in tune with community emotion - can intercept and attenuate most corporate issues and incidents to prevent them from becoming full-blown PR disasters.
Modern PR professionals: the persuasive storytellersBob Pickard
Creating a winning communications campaign demands that PR professionals master an array of new skills, the most important of which is the art of digital storytelling. It’s not good enough to know how to create a Facebook fan site, drive followers on Twitter, or cobble together conversation communities on different social networks. The key to success isn’t just the technology. Success starts by learning how to master the new narrative approach that digital technology enables. Fundamental to making ‘stories that succeed’ is understanding how to apply ‘the psychology of persuasion’ to planning PR projects so that target audiences do and think what you want them to do or think. By combining the latest marketing theory with practical tips along with a video case study, the presentation will look at how tomorrow’s PR people can start thinking today about the transformative behaviors that will help them master the new media environment.
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Connecting the Dots with @LinkedIn #CannesLions / #OgilvyCannesOgilvy
#CannesLions 2013 panel with Jeff Weiner of LinkedIn, Bob Lord of Razorfish, and Elyssa Grey of Citi on the evolving relationship between content and engagement.
This document discusses strategies for engaging Latinos online. It provides statistics showing that two-thirds of Latinos in the US access the internet, with about 12% being "power users" spending over 24 hours per week online. The top online activities for Latinos are email, news, banking, music downloads, and travel information. Social media engagement is also discussed, with about half of online Latinos having social networking profiles. The document then discusses frameworks and best practices for authentic Latino engagement online and in communities through volunteering, advocacy, and leadership.
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
The document is a letter written from the perspective of millennials and centennials addressing common stereotypes and criticisms levied against them. It asks older generations to stop generalizing youth, understand that social media allows for different types of real communication, and to see digital natives as an opportunity rather than a challenge. The letter promotes partnering across generations to move forward together in a changing world.
Democratising data by igniting a crowd powered movement.Steve Jennings
How do we democratize data by igniting a crowd powered global movement with the aim of building a collaborative social fabric-enabling layer across diverse cultures and markets?
To do this during times of unprecedented social, economic, environmental, demographic, and political uncertainty will require us to take a bold approach and step outside of the way we normally do things.
What we need is a radical change in attitudes in the society of which we are a part. What we really need is a cultural revolution.
We're suffering from a compassion and integrity deficit. And this matters a lot more to most of us than we dare to admit.
SHO-Time. A user-centric toolkit for Sharing Optimisation.Gerrie Smits
Getting people to share your content is more crucial than ever. But how do we increase the chance that our content will hit the sharing sweet spot? For my talk at Social Media Day I developed this pragmatic framework.
Five trends that will redefine nonprofit communicationsDVQ Studio
Economic challenges, new technology, and diverse audiences are creating new
opportunities for nonprofits, especially with their communications. This presentation explores five trends shaping how your nonprofit can tell its story, engage key audiences, and build support for its mission. Originally presented by Emily Stoddard Furrow and Gretchen DeVault, partners of DVQ Studio, at the 2010 Michigan Nonprofit Association SuperConference.
Insights: Interviews on the Future of Social Media - Edited by Anil Dash & Gi...Brian Solis
This book was created as an exclusive reward for backers
of ThinkUp in the fall of 2013. The interviews
documented here took place over the span of several
months, but have been edited as lightly as possible to
best capture the energy and inspiration of the
interviewees.
The book’s first goal is to help members get more value out of using ThinkUp. More deeply, we hope these interviews reveal the thought involved in creating technology that is meaningful, built on ideas thatemerge over years or even decades of work.
The document discusses how word-of-mouth and social media are increasingly influencing consumer purchasing decisions. It notes that 67% of decisions are influenced by word-of-mouth and that brands must join online conversations to engage with potential customers. It emphasizes the importance of being transparent, building relationships over the long-term, and creating conversations rather than interruptions.
Millennials, born between 1980-1995, have distinct marketing preferences that focus on authenticity, mobility, and experiences. They spend significant time consuming and creating media online and trust user-generated content from friends over traditional advertising. Effective millennial marketing utilizes influencers, shares behind-the-scenes content on Instagram and Snapchat stories, offers discounts and deals, and creates memorable experiences for sharing on social media. Live video through Facebook is also an impactful way to engage millennials authentically.
Communication as a leadership skill is becoming more important than ever before. As we have seen in the case of Elon Musk, how CEOs signal their leadership on social media can make or break a company's reputation. Social is making PR a more critical corporate function, and now leadership communication by executives online is the key to public relations success for senior leaders.
Keynote given by Christophe Ginisty, President of IPRA, on Thursday, May 16th 2013 in Doha during the 3rd Regional Conference organized by the Gulf Chapter of the International Public Relations Association.
Presentation on social media basics and strategy by Cathy McCall and Bob Kumagai. Presented to Colorado Chamber of Commerce and Industry Chairman's Roundtable Oct 22, 2009
This document discusses the importance of e-reputation management in today's digital world where customers can instantly share their experiences and opinions online. It notes that negative feedback online can quickly go viral and damage a company's reputation. While e-reputation management is important, it is often an afterthought for many companies. The document advocates for proactive e-reputation strategies like search engine optimization, content management, and social media monitoring to optimize a brand and encourage positive customer interactions online. It also stresses the importance of responding to customer complaints to build trust and loyalty.
The document discusses how the digital landscape has changed significantly over the past decade, with social media and smartphones now ubiquitous. It recommends that businesses focus on actively engaging in the digital world by listening, monitoring social media, having social media policies and strategies, and embracing transparency and collaboration online. The future holds rising opportunities around data analytics, location-based apps and services, and augmented reality technologies.
This document discusses social media marketing and its advantages and disadvantages. Some key points made are:
- Social media marketing involves using platforms like Facebook, Instagram, and TikTok to promote brands and products. Over 80% of consumers report social media influences buying decisions.
- Advantages include a large percentage of Americans using social media, low cost of entry, and the ability to get customer feedback. Disadvantages include the time needed, difficulty measuring results, and potential for negative feedback.
- The "1/3 rule" recommends that 1/3 of social media content promotes the brand, 1/3 comes from brand leaders, and 1/3 interacts with customers. Building relationships online mirrors real-world relationships.
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
This document provides a summary of trends for 2022 according to Ezra Eeman, Media Change Director. It identifies 8 key trends: 1) The ongoing impact of the pandemic on work and media habits. 2) Increased competition for consumer attention and financial resources between publishers pushing subscriptions and expanding media options. 3) Potential broader adoption of cryptocurrencies and their impact on payments and business models. 4) Experiments with blockchain technologies like NFTs and DAOs and their implications for content ownership models. 5) The growing importance of gaming and the amount of time spent in virtual worlds. 6) Uncertainty around the concept of the metaverse but potential impact on media consumption. 7) Dominance of short video formats like TikTok
The document discusses the business value of social networking and how companies can leverage social media. It provides an overview of current social media tools and how companies are using social media for marketing, metrics, research, troubleshooting, and internal communication. Specific examples from Dell and Salesforce.com are given that demonstrate how social media can be measured for return on investment.
Trust, transparency, and honesty were major themes discussed at the 2019 International Festival of Creativity. The document discusses how (1) trust has been compromised in business but can be regained through authenticity, empathy and transparency; (2) technology has empowered consumers who now demand personalized experiences on their own terms; and (3) artificial intelligence needs oversight to ensure it is developed and applied ethically and for the benefit of humanity.
Connected consumers are not created equal a global perspectiveOliver Grave
Connected consumers are motivated to go online by four main factors: interpersonal connection, self-expression, exploration, and convenience. A global study of 10,000 connected consumers found that over half are continuously connected, often every waking hour. However, the level of continuous connectivity varies by country. While most purchases still occur in-store, connectivity enhances the overall shopping experience by providing access, speed, and convenience. Motivations for connectivity also differ in some ways between developed and developing markets.
Colombia InsurTech conference keynote _Delivered on 26 May 2019 (final)Alchemy Crew
In May 2019, I delivered a keynote on the future of Insurance, mostly focused on the InsurTech market trends, volumes, and profiles. These slides share the point of view I had at the time. Some things have changed. Still, I feel that many of the concepts covered are relevant. You will find drivers of growth, as well as information on a few business models I reviewed to validate my thesis.
We as marketers today face the most disorienting landscape in the history of our craft. Web 2.0 and the forces of social media have completely transformed how people interact with our brands and with each other, effectively changing "the rules.”
How do we keep track of what's trending?
This document discusses how emerging technologies like 5G internet, renewable energy networks, and driverless transportation could enable a new sharing economy with near-zero marginal costs of production. It argues that businesses need to understand shifts in audiences, particularly younger generations that value freedom, power and community differently. The document recommends that companies communicate their brands through immersive virtual reality experiences that engage emotions rather than just information. Several examples are provided of brands like McDonald's and Jaguar using VR to help achieve marketing goals.
This article examines the underlying of gamification, explores how brands can utilize gamification to engage and motivate consumers and examines some examples of brands that are successfully utilizing gamification.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...VCU Brandcenter
The document discusses 10 common fallacies, myths and legends about planning for mobile. It debunks the myths and provides the truths. Some of the myths addressed include that planners are entitled to direct digital strategy, that mobile can be handled separately from digital strategy, and that the mobile banner ad is effective. The truths provided emphasize focusing on unmet user needs, shifting from campaigns to capabilities, considering the entire ecosystem rather than just devices, and creating useful and engaging mobile experiences that add value.
In a Post-truth era, what are the challenges for media? Christophe Ginisty
Presentation given by Christophe Ginisty at the European Business Summit 2017 on May 22. Presentation about the challenges for media to fight against fake news.
The document discusses why reputation matters for CEOs. It outlines several reputation challenges CEOs face, such as distrust, credibility, accountability, and empathy. The document defines reputation as the sum of images people have of a leader, shaped by performance, history, behavior, and communications. It then provides seven golden rules for CEOs to survive reputation challenges: be in control, be public, be inspirational, be clear, be accessible, be convinced, and be accountable. The rules advise CEOs to manage their image proactively through social media, communicate their values and goals clearly, and take responsibility. The document emphasizes that as the leader, a CEO's reputation is critical to their organization's success.
From communication to reputation: the critical change in the social media eraChristophe Ginisty
Presentation given by Christophe Ginisty in Brussels on 16 december 2016 at the Social Media Summit about the strategic challenges of reputation management
Presentation given in Riga (Latvia) on May 12th, 2016 ahead of the ReputationTime conference : importance of reputation management for business leaders
Presentation given on June 24th by Christophe Ginisty at a workshop session on Evaluation during the workshop day of the European Communication Summit organized by EACD
Presentation given in Sofia by Christophe Ginisty on April 29th, 2015 at the annual Summit of the Bulgarian Association of Public Relations Agencies (BAPRA)
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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2. The
web
has
evolved
from
informa3on
to
transac3ons
to
social
interac3ons,
transforming
passive
users
into
ac3ve
par3cipants
(when
not
ac3vists).
3. Social
media
explosion
creates
a
permanent
and
some3mes
extravagant
exposure
that
raises
the
level
of
vulnerability
for
every
organiza3on/personality.
4. Conversa3ons
are
everywhere
and
always
on
The
level
of
trust
dictates
the
online
ac3vism
Stakeholders
are
reques3ng
more
ethical
behaviors
Gamifica3on:
figh3ng
against
a
well
established
brand
can
be
seen
as
a
game
by
Internet
users
The
PR
playground
has
become
much
more
complex
and
demanding
in
every
part
of
the
world
5. Conversa3ons
are
everywhere
and
always
on
The
level
of
trust
dictates
the
online
ac3vism
Stakeholders
are
reques3ng
more
ethical
behaviors
Gamifica3on:
figh3ng
against
a
well
established
brand
can
be
seen
as
a
game
by
Internet
users
The
PR
playground
has
become
much
more
complex
and
demanding
in
every
part
of
the
world
11. Distrust
is
s3ll
significant
while
people’s
aRen3on
and
expecta3ons
are
increasing.
12. We
all
are
followed…
>56%
of
US
TwiRer
Users
are
following
more
than
6
brands
on
a
regular
basis
(source:
TwiRer)
13. Internet
users
will
praise
and…punish
Source:
GoodPurpose
survey
2012
conducted
by
StrategyOne
on
behalf
of
Edelman.
8,000
customers
accross
16
countries
–
aged
18+
14. The
web
will
become
an
gigan3c
playground:
The
Gartner
Group
has
projected
50%
of
corporate
innova3on
will
be
"gamified"
by
2015.
DeloiRe
had
already
called
gamifica3on
one
of
the
Top
10
Technology
Trends
for
2012.
15. What
PR
pros
have
to
deal
with…
«
Always
on
»
conversa3ons
followed
by
a
massive
audience
worldwide
Decline
of
the
trust
in
the
ins3tu3ons
and
in
the
tradi3onal
spokespeople
The
raise
of
expecta3ons
for
ethical
behaviors
and
the
ability
to
publicly
appreciate
The
«
gamifica3on
»
phenomenon
is
a
massive
trend
for
Internet
users
Poten3al
crisis
situa3ons
16.
17. Be
ready
to
react
fast:
get
today
the
tools
that
may
help
you
tomorrow
Restore
trust
by
ethical
behaviors
by
being
as
transparent
as
possible
The
global
trend:
we
all
need
to
work
on
4
axis
Monitor,
listen
and
analyse
the
conversa3ons
on
a
real
3me
basis
Engage
into
the
conversa3ons
to
maintain
a
high
level
of
confidence