The document discusses how the music business is struggling due to the rise of the internet and digital music. It provides examples of artists like Amanda Palmer who have embraced connecting with fans online through authentic, frequent, and free communication. While some artists are well-suited for this, the document acknowledges that not every artist needs to use the same approach. It suggests that in addition to new tools, new types of online messages need to be created to help the music industry adapt to the digital age.

1. the web is the message
music & the web
Christian Jung

2. No news:
music business is
in big trouble
IFPI Digital Music Report 2010

3. No news: the reason why music
business is in big trouble
.mp3

4. Gerd Leonhardt: what EMI should do
a complete, cutting-edge online platform
open licensing
flat-rate and bundling
mobile music applications
freemium
crowd-sourcing new talent
drop on-going law-suits
talk to the music users
profit-sharing arrangements
decentralize distribution efforts
data is the new gold - mine it
http://www.mediafuturist.com/2010/02/wmg-20-my-unsolicited-advise-on-how-wmg-could-embrace-the-future.html

5. why the f*** the labels are not
doing anything?

6. why are artists not doing it?

7. 87,521 Friends
13,966 Comments

8. 2 posts/month

11. 8,411 fans

13. 58 tweets since
March 2009

15. what should i blog?
what should i tweet?
what should i post?

19. 388,821 followers
19,469 tweets

20. if you’re an artist, you either
like connecting or you don’t.
if you like it, you’ll find every
possible creative way [...] to do it.
if you’re a misanthrope, you’re
simply fucked.

28. if connecting and communicating
is part your art, the web works well
for you

29. the medium is the message

30. the web is the message

31. the web influences how the
message is percieved

32. the web requires its own messages

33. authentic
frequent
free

34. some artists have those messages
others don‘t

35. should any artist do it like
Amanda Palmer and D.O.N.S.?
yes, and no.

38. why the
music business is
struggling with the
web

39. examples for authentic, frequent
and free messages beyond twitter

40. Paper Doll

41. Morning Becomes Eclectic
KCRW Sessions
Paper Doll Live @ KCRW Sessions

46. instead of only creating new tools
we should also create new
messages

47. thx