SlideShare a Scribd company logo
Radio’s Digital Dilemma
John Anderson
Dept. of Television and Radio
john@diymedia.net | @diymediadotnet
Broadcasting in the 21st
Century
Primary “disruptor” facing radio is digitalization
There are two facets to digitalization
1. Transmission digitalization (DAB, DMB, HD, DRM, ISDB)
2. Adapting to new distribution platforms (Internet)
Transmission Digitalization
Television navigated this last decade.
Now it’s radio’s turn.
In most countries where radio is going digital:
1. New-spectrum solutions (ISDB, DAB, DMB)
2. Graduated conversion with analog shutoff
3. Some standards are “convergence compatible”
(ISDB, DMB)
United States is the Exception
What is it?
1. A technology of hubris, developed out of fear and self-
interest
2. Not very good
3. Is actively hindering radio’s digitalization
A Product of Market Capture
1990s: a decade of tortured development
vs
Telecom Act of 1996: focused radio inward,
lined up companies behind one HD proponent
Clearing the Field
Initial FCC HD proposal (1998) was more notable
for anointing a market favorite than robust
technological study
≠
2000: USADR and LDR merge:
The HD Policy Debate
Proponents: iBiquity + conglomerates + NPR
1. “Trust us, we’re market leaders, we know what’s best”
2. “There can be no other future but ours”
3. “Dissenters are haters, naysayers, luddites”
Opponents: independent broadcasters + public
1. “We see more harm than benefit”
2. “We refuse to participate in a proprietary system”
3. “We can do better than this”
HD Radio Unleashed (2002)
FCC takes alternative technologies off the table
Michael Copps expresses willful ignorance
“A few questions remain to be settled,
including how [HD Radio] will function in
the real world…”
Marketplace will govern analog/digital transition
10 Years On
HD adoption is ~9% among U.S. stations (~15%
among full-power stations)
Today: more stations dropping HD than adding it
Receiver penetration is 1.7%
Majority of uptake is in automobiles, and that is passive
Listeners don’t care
2.2% listen to HD weekly
Only half even know what HD is, and awareness is declining
“Fixing” These Problems
Digital power increases, design “tweaks”
Desperately seeking HD’s “killer application”
1. Multicasting, “Artist Experience,” datacasting
2. Many of these features mimic newer technologies
3. Innovation is constrained by HD’s proprietary nature
Subsidized uptake
1. Free advertising for promotion of HD and those who’ve
adopted it ($)
2. Getting FM functionality into mobile devices ($$$)
Planning to force a digital conversion
Meanwhile, Online…
Younger listeners are leaving radio for “radio”
(Pandora, Spotify, Last.fm, YouTube)
Broadcasters still don’t get the Internet
1. Just 59% stream; many have opted to let others handle it
for them (iHeartRadio)
2. Station sites suck: more concerned about delivering ads
than actual content (much like their on-air product)
The Net Effect is Malaise
Radio’s identity in the public mind is changing,
leaving traditional broadcasters behind
The longer industry time/resources are
committed to HD, the more entrenched the
malaise will become
2009: Skip Pizzi calls HD a “long-term speculative play”
2010: Pizzi hired by NAB as “director of digital strategies,”
goes silent on HD
Where to Go From Here?
Must we let the marketplace decide HD’s fate?
HD is a triumph of neoliberalism in media policymaking, and
perhaps the capstone “accomplishment” of the 1996
Telecom Act
Comparative analysis, including new systems, is
necessary
FCC could be doing this…but won’t without organized
pressure and meaningful alternative proposals
AM/FM spectrum not immune from repurposing
Embrace what “radio” is doing, while reinforcing
the medium’s inherent strengths

More Related Content

What's hot

Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
AnnaSiegel7d
 
Voice fm by salma begum 12 a2
Voice fm by salma begum 12 a2Voice fm by salma begum 12 a2
Voice fm by salma begum 12 a2
CFGSSALMAB
 
Ww Napster Mobile
Ww Napster MobileWw Napster Mobile
Ww Napster Mobile
TUESDAY Business Network
 
Evolution of media.
Evolution of media.Evolution of media.
Evolution of media.
Shanmuga Priya Venkatesan
 
Social Media
Social MediaSocial Media
Social Media
sohaildanish
 
WiFi, OMG
WiFi, OMGWiFi, OMG
WiFi, OMG
Clinton Forry
 
Evolution of Media
Evolution of Media Evolution of Media
Evolution of Media
Amir Jahangir
 
Bro632 Electronic Media Management class01:history
Bro632 Electronic Media Management class01:historyBro632 Electronic Media Management class01:history
Bro632 Electronic Media Management class01:history
Mohd "Bob" Azhar Ismail
 
Policy Lab: Combating Vehicular Noise
Policy Lab: Combating Vehicular NoisePolicy Lab: Combating Vehicular Noise
Policy Lab: Combating Vehicular Noise
Milano The New School
 
Current trends and future evolution of new media
Current trends and future evolution of new mediaCurrent trends and future evolution of new media
Current trends and future evolution of new media
pchave28
 
Napster and Mp3: Redefining the music industry
Napster and Mp3: Redefining the music industryNapster and Mp3: Redefining the music industry
Napster and Mp3: Redefining the music industry
Puneet Arora
 
Digital In A Downturn Broadcast Asia2009 Fina
Digital In A Downturn Broadcast Asia2009 FinaDigital In A Downturn Broadcast Asia2009 Fina
Digital In A Downturn Broadcast Asia2009 Fina
sfstine
 
ELECTRONIC MEDIA
ELECTRONIC MEDIAELECTRONIC MEDIA
ELECTRONIC MEDIA
Hamza Tahir
 
Analog-Digital Wars
Analog-Digital WarsAnalog-Digital Wars
Analog-Digital Wars
Christa Conte
 
Pandora
PandoraPandora
Pandora
preetijp
 
Evolution of communication technology
Evolution  of  communication  technologyEvolution  of  communication  technology
Evolution of communication technology
sushruth kamarushi
 
Pr10 new technologies
Pr10 new technologiesPr10 new technologies
Pr10 new technologies
Kieran Jackson
 
Communication technology
Communication technologyCommunication technology
Communication technology
VERNA GASTON
 
Pandora
PandoraPandora
Pandora
Neb2489
 
11.the use of the car radio by nigerian drive time audiences an assessment of...
11.the use of the car radio by nigerian drive time audiences an assessment of...11.the use of the car radio by nigerian drive time audiences an assessment of...
11.the use of the car radio by nigerian drive time audiences an assessment of...
Alexander Decker
 

What's hot (20)

Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
Hitting the ‘entertain me’ button: How traditional radio skills are becoming ...
 
Voice fm by salma begum 12 a2
Voice fm by salma begum 12 a2Voice fm by salma begum 12 a2
Voice fm by salma begum 12 a2
 
Ww Napster Mobile
Ww Napster MobileWw Napster Mobile
Ww Napster Mobile
 
Evolution of media.
Evolution of media.Evolution of media.
Evolution of media.
 
Social Media
Social MediaSocial Media
Social Media
 
WiFi, OMG
WiFi, OMGWiFi, OMG
WiFi, OMG
 
Evolution of Media
Evolution of Media Evolution of Media
Evolution of Media
 
Bro632 Electronic Media Management class01:history
Bro632 Electronic Media Management class01:historyBro632 Electronic Media Management class01:history
Bro632 Electronic Media Management class01:history
 
Policy Lab: Combating Vehicular Noise
Policy Lab: Combating Vehicular NoisePolicy Lab: Combating Vehicular Noise
Policy Lab: Combating Vehicular Noise
 
Current trends and future evolution of new media
Current trends and future evolution of new mediaCurrent trends and future evolution of new media
Current trends and future evolution of new media
 
Napster and Mp3: Redefining the music industry
Napster and Mp3: Redefining the music industryNapster and Mp3: Redefining the music industry
Napster and Mp3: Redefining the music industry
 
Digital In A Downturn Broadcast Asia2009 Fina
Digital In A Downturn Broadcast Asia2009 FinaDigital In A Downturn Broadcast Asia2009 Fina
Digital In A Downturn Broadcast Asia2009 Fina
 
ELECTRONIC MEDIA
ELECTRONIC MEDIAELECTRONIC MEDIA
ELECTRONIC MEDIA
 
Analog-Digital Wars
Analog-Digital WarsAnalog-Digital Wars
Analog-Digital Wars
 
Pandora
PandoraPandora
Pandora
 
Evolution of communication technology
Evolution  of  communication  technologyEvolution  of  communication  technology
Evolution of communication technology
 
Pr10 new technologies
Pr10 new technologiesPr10 new technologies
Pr10 new technologies
 
Communication technology
Communication technologyCommunication technology
Communication technology
 
Pandora
PandoraPandora
Pandora
 
11.the use of the car radio by nigerian drive time audiences an assessment of...
11.the use of the car radio by nigerian drive time audiences an assessment of...11.the use of the car radio by nigerian drive time audiences an assessment of...
11.the use of the car radio by nigerian drive time audiences an assessment of...
 

Viewers also liked

Radio y Televisión Digital en RD
Radio y Televisión Digital en RDRadio y Televisión Digital en RD
Radio y Televisión Digital en RD
Indotel RD
 
EEP306: Frequency modulation
EEP306: Frequency modulationEEP306: Frequency modulation
EEP306: Frequency modulation
Umang Gupta
 
Sesión 14: Aplicación de modelos estadísticos a la regulación de mercados de...
Sesión 14:  Aplicación de modelos estadísticos a la regulación de mercados de...Sesión 14:  Aplicación de modelos estadísticos a la regulación de mercados de...
Sesión 14: Aplicación de modelos estadísticos a la regulación de mercados de...
Indotel RD
 
Sesión 4: La Reglamentación de las tarifas en Paraguay
Sesión 4: La Reglamentación de las tarifas en Paraguay Sesión 4: La Reglamentación de las tarifas en Paraguay
Sesión 4: La Reglamentación de las tarifas en Paraguay
Indotel RD
 
High Definition Radio ppt
High Definition Radio pptHigh Definition Radio ppt
High Definition Radio ppt
Vivek Singh
 
Sesión 6: La experiencia de Trinidad y Tobago
Sesión 6:  La experiencia de Trinidad y TobagoSesión 6:  La experiencia de Trinidad y Tobago
Sesión 6: La experiencia de Trinidad y Tobago
Indotel RD
 
IBOC Technology for HD Radio
IBOC Technology for HD RadioIBOC Technology for HD Radio
IBOC Technology for HD Radio
Vishal Kumar
 

Viewers also liked (7)

Radio y Televisión Digital en RD
Radio y Televisión Digital en RDRadio y Televisión Digital en RD
Radio y Televisión Digital en RD
 
EEP306: Frequency modulation
EEP306: Frequency modulationEEP306: Frequency modulation
EEP306: Frequency modulation
 
Sesión 14: Aplicación de modelos estadísticos a la regulación de mercados de...
Sesión 14:  Aplicación de modelos estadísticos a la regulación de mercados de...Sesión 14:  Aplicación de modelos estadísticos a la regulación de mercados de...
Sesión 14: Aplicación de modelos estadísticos a la regulación de mercados de...
 
Sesión 4: La Reglamentación de las tarifas en Paraguay
Sesión 4: La Reglamentación de las tarifas en Paraguay Sesión 4: La Reglamentación de las tarifas en Paraguay
Sesión 4: La Reglamentación de las tarifas en Paraguay
 
High Definition Radio ppt
High Definition Radio pptHigh Definition Radio ppt
High Definition Radio ppt
 
Sesión 6: La experiencia de Trinidad y Tobago
Sesión 6:  La experiencia de Trinidad y TobagoSesión 6:  La experiencia de Trinidad y Tobago
Sesión 6: La experiencia de Trinidad y Tobago
 
IBOC Technology for HD Radio
IBOC Technology for HD RadioIBOC Technology for HD Radio
IBOC Technology for HD Radio
 

Similar to Radio's Digital Dilemma

Broadcast_bands_vs_streaming
Broadcast_bands_vs_streamingBroadcast_bands_vs_streaming
Broadcast_bands_vs_streaming
Tim Po?ar
 
New Radio Platforms and Applications Trends March 2011
New Radio Platforms and Applications Trends March 2011New Radio Platforms and Applications Trends March 2011
New Radio Platforms and Applications Trends March 2011
Francois Lefebvre
 
Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012
Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012
Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012
ACTUONDA
 
Hd radio how it compares to other digital radio technologies
Hd radio  how it compares to other digital radio technologiesHd radio  how it compares to other digital radio technologies
Hd radio how it compares to other digital radio technologies
Ivan Ivanovich Ivanov
 
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
Levi Shapiro
 
Digital Switchover Experience in Canada and the U.S
Digital Switchover Experience in Canada and the U.SDigital Switchover Experience in Canada and the U.S
Digital Switchover Experience in Canada and the U.S
Commonwealth Telecommunications Organisation
 
Update on CRC Open and Free DAB Tools
Update on CRC Open and Free DAB ToolsUpdate on CRC Open and Free DAB Tools
Update on CRC Open and Free DAB Tools
Francois Lefebvre
 
Open Phone Platforms for DAB/DMB Broadcasting
Open Phone Platforms for DAB/DMB BroadcastingOpen Phone Platforms for DAB/DMB Broadcasting
Open Phone Platforms for DAB/DMB Broadcasting
Francois Lefebvre
 
Drive 2 Digital November 2012
Drive 2 Digital November 2012Drive 2 Digital November 2012
Drive 2 Digital November 2012
sambonham
 
Eric Dejonghe - The consumer goes digital
Eric Dejonghe - The consumer goes digitalEric Dejonghe - The consumer goes digital
Eric Dejonghe - The consumer goes digital
VRT Medialab Workshop 2010
 
'DAB Digital Radio Switchover In The UK: Q&A' by Grant Goddard
'DAB Digital Radio Switchover In The UK: Q&A' by Grant Goddard'DAB Digital Radio Switchover In The UK: Q&A' by Grant Goddard
'DAB Digital Radio Switchover In The UK: Q&A' by Grant Goddard
Grant Goddard
 
Yle media technology future prediction 2018
Yle media technology future prediction 2018Yle media technology future prediction 2018
Yle media technology future prediction 2018
Pasi Ekman
 
Open Software Platforms for Mobile Digital Broadcasting
Open Software Platforms for Mobile Digital BroadcastingOpen Software Platforms for Mobile Digital Broadcasting
Open Software Platforms for Mobile Digital Broadcasting
Francois Lefebvre
 
The media consumer
The media consumer The media consumer
The media consumer
vrt-medialab
 
The Underdogs - Information technology and Entertainment
The Underdogs - Information technology and EntertainmentThe Underdogs - Information technology and Entertainment
The Underdogs - Information technology and Entertainment
Upahar Sood
 
How can we encourage more private broadcasters to embrace DAB?
How can we encourage more private broadcasters to embrace DAB?How can we encourage more private broadcasters to embrace DAB?
How can we encourage more private broadcasters to embrace DAB?
WorldDAB
 
03 15-1200 patrick hannon - going for a digital future
03 15-1200 patrick hannon - going for a digital future03 15-1200 patrick hannon - going for a digital future
03 15-1200 patrick hannon - going for a digital future
Radiodays_Europe
 
RDE12 Patrick Hannon
RDE12 Patrick HannonRDE12 Patrick Hannon
RDE12 Patrick Hannon
Radiodays_Europe
 
RDE12 Patrick Hannon
RDE12 Patrick HannonRDE12 Patrick Hannon
RDE12 Patrick Hannon
Radiodays_Europe
 
Music And Radio On The Internet Whats Next
Music And Radio On The Internet   Whats NextMusic And Radio On The Internet   Whats Next
Music And Radio On The Internet Whats Next
Nico Perez
 

Similar to Radio's Digital Dilemma (20)

Broadcast_bands_vs_streaming
Broadcast_bands_vs_streamingBroadcast_bands_vs_streaming
Broadcast_bands_vs_streaming
 
New Radio Platforms and Applications Trends March 2011
New Radio Platforms and Applications Trends March 2011New Radio Platforms and Applications Trends March 2011
New Radio Platforms and Applications Trends March 2011
 
Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012
Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012
Mesure engagement Thomas Serval Radioline @ Radio 2.0 Paris 2012
 
Hd radio how it compares to other digital radio technologies
Hd radio  how it compares to other digital radio technologiesHd radio  how it compares to other digital radio technologies
Hd radio how it compares to other digital radio technologies
 
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
#MATI-Marketing & Ad:Tech Israel_Feb 11, 2014_The Future of Ad Supported Media
 
Digital Switchover Experience in Canada and the U.S
Digital Switchover Experience in Canada and the U.SDigital Switchover Experience in Canada and the U.S
Digital Switchover Experience in Canada and the U.S
 
Update on CRC Open and Free DAB Tools
Update on CRC Open and Free DAB ToolsUpdate on CRC Open and Free DAB Tools
Update on CRC Open and Free DAB Tools
 
Open Phone Platforms for DAB/DMB Broadcasting
Open Phone Platforms for DAB/DMB BroadcastingOpen Phone Platforms for DAB/DMB Broadcasting
Open Phone Platforms for DAB/DMB Broadcasting
 
Drive 2 Digital November 2012
Drive 2 Digital November 2012Drive 2 Digital November 2012
Drive 2 Digital November 2012
 
Eric Dejonghe - The consumer goes digital
Eric Dejonghe - The consumer goes digitalEric Dejonghe - The consumer goes digital
Eric Dejonghe - The consumer goes digital
 
'DAB Digital Radio Switchover In The UK: Q&A' by Grant Goddard
'DAB Digital Radio Switchover In The UK: Q&A' by Grant Goddard'DAB Digital Radio Switchover In The UK: Q&A' by Grant Goddard
'DAB Digital Radio Switchover In The UK: Q&A' by Grant Goddard
 
Yle media technology future prediction 2018
Yle media technology future prediction 2018Yle media technology future prediction 2018
Yle media technology future prediction 2018
 
Open Software Platforms for Mobile Digital Broadcasting
Open Software Platforms for Mobile Digital BroadcastingOpen Software Platforms for Mobile Digital Broadcasting
Open Software Platforms for Mobile Digital Broadcasting
 
The media consumer
The media consumer The media consumer
The media consumer
 
The Underdogs - Information technology and Entertainment
The Underdogs - Information technology and EntertainmentThe Underdogs - Information technology and Entertainment
The Underdogs - Information technology and Entertainment
 
How can we encourage more private broadcasters to embrace DAB?
How can we encourage more private broadcasters to embrace DAB?How can we encourage more private broadcasters to embrace DAB?
How can we encourage more private broadcasters to embrace DAB?
 
03 15-1200 patrick hannon - going for a digital future
03 15-1200 patrick hannon - going for a digital future03 15-1200 patrick hannon - going for a digital future
03 15-1200 patrick hannon - going for a digital future
 
RDE12 Patrick Hannon
RDE12 Patrick HannonRDE12 Patrick Hannon
RDE12 Patrick Hannon
 
RDE12 Patrick Hannon
RDE12 Patrick HannonRDE12 Patrick Hannon
RDE12 Patrick Hannon
 
Music And Radio On The Internet Whats Next
Music And Radio On The Internet   Whats NextMusic And Radio On The Internet   Whats Next
Music And Radio On The Internet Whats Next
 

Recently uploaded

Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
Dinusha Kumarasiri
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Wask
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Alpen-Adria-Universität
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
AstuteBusiness
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
Miro Wengner
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
LucaBarbaro3
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
MichaelKnudsen27
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
Tatiana Kojar
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
maazsz111
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Pixlogix Infotech
 
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Tatiana Kojar
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
saastr
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
tolgahangng
 

Recently uploaded (20)

Azure API Management to expose backend services securely
Azure API Management to expose backend services securelyAzure API Management to expose backend services securely
Azure API Management to expose backend services securely
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying AheadDigital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing InstancesEnergy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
 
Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |Astute Business Solutions | Oracle Cloud Partner |
Astute Business Solutions | Oracle Cloud Partner |
 
JavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green MasterplanJavaLand 2024: Application Development Green Masterplan
JavaLand 2024: Application Development Green Masterplan
 
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process MiningTrusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
 
Nordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptxNordic Marketo Engage User Group_June 13_ 2024.pptx
Nordic Marketo Engage User Group_June 13_ 2024.pptx
 
Skybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoptionSkybuffer SAM4U tool for SAP license adoption
Skybuffer SAM4U tool for SAP license adoption
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
SAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloudSAP S/4 HANA sourcing and procurement to Public cloud
SAP S/4 HANA sourcing and procurement to Public cloud
 
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERPBest 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
 
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
 
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
TrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc Webinar - 2024 Global Privacy Survey
TrustArc Webinar - 2024 Global Privacy Survey
 
Serial Arm Control in Real Time Presentation
Serial Arm Control in Real Time PresentationSerial Arm Control in Real Time Presentation
Serial Arm Control in Real Time Presentation
 

Radio's Digital Dilemma

  • 1. Radio’s Digital Dilemma John Anderson Dept. of Television and Radio john@diymedia.net | @diymediadotnet
  • 2. Broadcasting in the 21st Century Primary “disruptor” facing radio is digitalization There are two facets to digitalization 1. Transmission digitalization (DAB, DMB, HD, DRM, ISDB) 2. Adapting to new distribution platforms (Internet)
  • 3. Transmission Digitalization Television navigated this last decade. Now it’s radio’s turn. In most countries where radio is going digital: 1. New-spectrum solutions (ISDB, DAB, DMB) 2. Graduated conversion with analog shutoff 3. Some standards are “convergence compatible” (ISDB, DMB)
  • 4. United States is the Exception What is it? 1. A technology of hubris, developed out of fear and self- interest 2. Not very good 3. Is actively hindering radio’s digitalization
  • 5. A Product of Market Capture 1990s: a decade of tortured development vs Telecom Act of 1996: focused radio inward, lined up companies behind one HD proponent
  • 6. Clearing the Field Initial FCC HD proposal (1998) was more notable for anointing a market favorite than robust technological study ≠ 2000: USADR and LDR merge:
  • 7. The HD Policy Debate Proponents: iBiquity + conglomerates + NPR 1. “Trust us, we’re market leaders, we know what’s best” 2. “There can be no other future but ours” 3. “Dissenters are haters, naysayers, luddites” Opponents: independent broadcasters + public 1. “We see more harm than benefit” 2. “We refuse to participate in a proprietary system” 3. “We can do better than this”
  • 8. HD Radio Unleashed (2002) FCC takes alternative technologies off the table Michael Copps expresses willful ignorance “A few questions remain to be settled, including how [HD Radio] will function in the real world…” Marketplace will govern analog/digital transition
  • 9. 10 Years On HD adoption is ~9% among U.S. stations (~15% among full-power stations) Today: more stations dropping HD than adding it Receiver penetration is 1.7% Majority of uptake is in automobiles, and that is passive Listeners don’t care 2.2% listen to HD weekly Only half even know what HD is, and awareness is declining
  • 10. “Fixing” These Problems Digital power increases, design “tweaks” Desperately seeking HD’s “killer application” 1. Multicasting, “Artist Experience,” datacasting 2. Many of these features mimic newer technologies 3. Innovation is constrained by HD’s proprietary nature Subsidized uptake 1. Free advertising for promotion of HD and those who’ve adopted it ($) 2. Getting FM functionality into mobile devices ($$$) Planning to force a digital conversion
  • 11. Meanwhile, Online… Younger listeners are leaving radio for “radio” (Pandora, Spotify, Last.fm, YouTube) Broadcasters still don’t get the Internet 1. Just 59% stream; many have opted to let others handle it for them (iHeartRadio) 2. Station sites suck: more concerned about delivering ads than actual content (much like their on-air product)
  • 12. The Net Effect is Malaise Radio’s identity in the public mind is changing, leaving traditional broadcasters behind The longer industry time/resources are committed to HD, the more entrenched the malaise will become 2009: Skip Pizzi calls HD a “long-term speculative play” 2010: Pizzi hired by NAB as “director of digital strategies,” goes silent on HD
  • 13. Where to Go From Here? Must we let the marketplace decide HD’s fate? HD is a triumph of neoliberalism in media policymaking, and perhaps the capstone “accomplishment” of the 1996 Telecom Act Comparative analysis, including new systems, is necessary FCC could be doing this…but won’t without organized pressure and meaningful alternative proposals AM/FM spectrum not immune from repurposing Embrace what “radio” is doing, while reinforcing the medium’s inherent strengths