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B E Y O N D H Y P E R L O C A L
M E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5
CC BY-NC 2.0 mprove photography
T H I S I S N O
P R E S E N TAT I O N
This slide show was an
ambient visual element of a
panel discussion at World
Publishing Expo 2015.
Nonetheless, each slide
might spark an intriguing
discussion in itself. That’s
why we share it here.
Please enjoy.
K A I V O N L U C K
P R O F. D R .
CC BY-NC 2.0 mprove photography
K A I V O N L U C K
P R O F. D R .
artificial intelligence
smart environments
head of professional
master digital media
head of ambient
intelligence / smart
home labs
University of Applied
Sciences HAW in
Hamburg@KaivonLuck
M A R T I N
K O H L E R
D I P L . - I N G .
CC BY-NC 2.0 angermeyer photography
M A R T I N
K O H L E R
D I P L . - I N G .
Urbanist & Social
Researcher
Hamburg, Berlin,

Seoul, São Paulo,
London, Istanbul,
Amherst/Boston,
Adelaide
HafenCity University
Hamburg &

Leuphana University
Lüneburg@EyesOnCities
S T E FA N
W Ö LW E R
P R O F.
CC BY-NC 2.0 angermeyer photography
S T E FA N
W Ö LW E R
P R O F.
professor

for interaction design

University of Applied
Sciences and Arts
HAWK in Hildesheim
www.woelwer.com
@stefanwoelwer
Interaction Design is
about designing the
parameters which

frame the interactions
between us, space

and things.
S U S A N N E
D R A H E I M
D R .
S U S A N N E
D R A H E I M
D R .
sociologist
organizational behavior
social computing

critical theory
University of Applied
Sciences HAW in
Hamburg
about.me/giuditta
@Giuditta
M AT T H I A S
M Ü L L E R - P R O V E
D I P L . - I N F O R M .
M AT T H I A S
M Ü L L E R - P R O V E
D I P L . - I N F O R M .
BBDO
M AT T H I A S
M Ü L L E R - P R O V E
D I P L . - I N F O R M .
experience &

interaction design
lecturer 

at Brand Academy
mprove.net
@mprove
B E Y O N D H Y P E R L O C A L
M E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
L'Ecrivain 

Pierre Jaquet-Droz, 1774
http://www.mahn.ch/collections-arts-appliques-automates
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
early beginnings

Jacquard’s Loom, 1801
CC BY-SA 3.0 Steve Kimberley https://en.wikipedia.org/wiki/Jacquard_loom#/media/File:Loom.jpg
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LFrederick Winslow Taylor
Wikipedia https://en.wikipedia.org/wiki/Scientific_management#/media/File:Musterarbeitsplatz.png
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
a new plattform

Thomas Edison 1847-1931
http://alaksarogullari.tr.gg/THOMAS-ED%26%23304%3BSON.htm
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Paul Otlet, 1868-1944

“father of information science“
Photo: Archiv Mundandeum, Mons
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lteletype
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
type setting
Museum für Arbeit, Hamburg
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
arabic type setting

Museum für Arbeit, Hamburg
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
printing press
Museum für Arbeit, Hamburg
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
talk to me.

Eliza by Joe Weizenbaum, 1966
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LJoseph Weizenbaum, 1923 - 2008
Photo: IL MARE FILM http://www.ilmarefilm.org/
The best way to predict
the future is to invent it.
– Alan Kay
Xerox PARC, 1970s
CC-BY 2.0 Jean Baptiste Paris

https://www.flickr.com/photos/jeanbaptisteparis/3098599072/
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LApple Lisa 1983
Photo: Stefan Woelwer
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LComputer History Museum Hamburg
Photo: Stefan Woelwer
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
NeXT Computer

The origin of the WWW
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LInteraction Design
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lprototyping
Photo: Stefan Woelwer
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lreinventing reality
http://www.stroeer.de/wissen-inspiration/magazin/stroeernews/StroeerNews////stroeernewsfilter/905.html
T O U C H 

U S E R I N T E R FA C E S
We are creating the
illusion that there is no
user illusion anymore.
– Josh Clark
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lrapid prototyping
What I cannot build, I
do not understand.
– Richard Feynmann
CC-BY-3.0 https://it.wikipedia.org/wiki/File:Richard-feynman.jpg
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lthe transparency grenade
http://transparencygrenade.com/
S P E C U L AT I V E
D E S I G N
For them, design is a
means of speculating
about how things could
be - to imagine possible
futures.
– Dunne & Raby
http://www.dezeen.com/2015/03/05/dunne-raby-step-down-design-interactions-royal-college-of-art-london/
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LMetropolis by Fritz Lang, 1927
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lstreetpong - urban interaction
D E S I G N
F I C T I O N
It’s the deliberate use of
diegetic prototypes to
suspend disbelief about
change.
– Bruce Sterling
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lspeculative design
http://issuu.com/caeslugo/docs/rush_cesar_lugo
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LHER by Spike Jones, 2013
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lrobots
http://searchengineland.com/google-orders-terminator-robots-kill-larry-sergey-195759
G L O B A L
V I L L A G E
These new media have
made our world into a
single unit. The world is
now like a continually
sounding tribal drum,
where everybody gets
the message all the
time.
– Marshall McLuhan
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
http://www.mprove.de/script/09/mcluhan/
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LRijksmuseum Amsterdam
https://www.facebook.com/GarneroAlvaro/photos/a.296740263734544.67986.294121593996411/836800089728556/
We are overnewsed 

but underinfomed.
– Neil Postman
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lgoogle in the know
The real challenge for
news media and for
journalism in the digital
age is it’s fragmenting all
the time, and people
don’t come to one place.
– John Ridding
Chief Executive

Financial Times
https://conversationprism.com/
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lsecond screen
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lstreet art
We live in
oversocialnetworked
times
Photo: Stefan Woelwer
D E S I G N
P R O D U C T
…when the point of
contact between the
product and the people
becomes a point of
friction, then the
[designer] has failed.
– Henry Dreyfuss
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Ltipster
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lpassenger’s wish
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lalready there
Photo: Stefan Woelwer
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lin a rush?
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY 2.0 Stig Nygaard https://www.flickr.com/photos/10259776@N00/614004779/
The phrase "non-place"
to refers to
anthropological spaces
of transience that do
not hold enough
significance to be
regarded as “places".
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LPay attention to the announcement!
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Luseful stones
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lchange of use
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lchange of purpose
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LOh I see…
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L“German Post”
The newspaper industry
shot itself in the foot by
going for massive reach,
low-quality circulation.
– John Ridding
Chief Executive

Financial Times
Citizen Kane
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
All this technology

is making us antisocial.
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LWhat's wrong with this guy?
We are all mass
publishers. But just a few
people know about the
consequences of mass
publication.
– @anettenovak
http://uxhh-
radio.blogspot.de/2013/09/
rfc13-citizensside.html
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
H Y P E R 

L O C A L I T Y
…is transforming our
lives at every scale:
bodyware, roomware,
streetware, cityware,
nationware, and global
ware. From nano to
astro!



– Bruce Sterling
People will only be
driven to consume and
pay for content that is
highly relevant, and that
is mainly local content.
– Antonella Mei-
Pochtler
Boston Consulting Group
CC BY-NC 2.0 International Transport Forum
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
abandoned station

& new Spiegel headquarters behind
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LBottle deposit as income source?
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Loops
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lurban hack
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LA.I. Sight
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lunnamed unnamed unnamed
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
George Orwell

true or not true
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Ltechnology is…
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LTheodore Spyropoulos
at resonate 2014
For journalists, Twitter
represents an ambient
awareness system.
CC BY-NC 2.0 mprove photography
N O 

S I LV E R B U L L E T
I don’t think there is a
one-size-fits-all, silver-
bullet-type approach.
– John Ridding
Chief Executive

Financial Times
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Ltransport system 1870
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lwww.exhaustingacrowd.com
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lurban mapping
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Luber
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lurban mapping
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Luber knows the truth
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lfahrship
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LCome back, it works.
CC BY-NC 2.0 mprove photography
T H E
M E C H A N I C A L
B R I D E
There are no more
remote and easy
perspectives, either
artistic or national.
– Marshall McLuhan
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Lgeocoded tweets in Cairo, Nov 2012
http://www.floatingsheep.org/2013/02/the-urban-geographies-of-tweets-in.html
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
affective news – Fatima Oliveira
in a large-scale analysis of the
Egyptian Revolution 2011
https://twitter.com/DanieleKeshk/status/367638501946191872
H Y P E R L O C A L
A D V E R T I S I N G
…that technology has been
slower. There's a lot of
infrastructure that needs to be
built out both in knowing [the]
audience, [and] being able to
deliver ads essentially on the
fly to the right person with the
right profile at the right time in
the right geography.
– Ken Doctor
author of Newsonomics
CC BY-NC 2.0 mprove photography
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
via http://www.stroeer.de/wissen-inspiration/magazin/stroeernews/StroeerNews////stroeernewsfilter/2392.html
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A LNOISY
CC BY-NC 2.0 mprove photography
With the decline of print
media, there is a hole to be
filled and I think some folks
see [hyperlocal media] as an
area for ad revenue, but we
have found that ad revenue
alone is not enough to sustain
the kind of independent,
quality journalism that people
rely on to inform themselves
about what's going on in their
cities.
– Melissa Bailey
managing editor of the hyperlocal
newssite New Haven Independent
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A L
Journalism has particularly embraced
Twitter, which not only affects news
production but also the professional
ethos of journalism.
Photo: Robert Scoble
B E H I N D T H E
H Y P E R L O C A L H Y P E
The recent focus on
hyperlocal news–from
companies large and
small–has yet to produce
a single highly successful
blueprint for success (or
business model).
– Chris Seymour
Media
Innovation
Day
#MID15 · 7.Okt.
B E Y O N D H Y P E R L O C A Linsight
When you come to a
fork in the road, take it.
– Yogi Berra
via http://mprove.tumblr.com/post/16163167520
D E S I G N
C A N
H E L P
So designing and
deploying radically
more capable UIs is one
of the most important
things we can do today.
– John Underkoffler
Technical consultant on
Minority Report, 2002
CC BY 2.0 Steve Jurvetson
https://en.wikipedia.org/wiki/Technologies_in_Minority_Report#/media/
E N G I N E E R S
D E S I G N E R S
The best design schools teach
that design and technology
live in symbiosis and need
each other. Engineers are
designers, they are just
trained in a different way.
– Paola Antonelli
MoMA Curator
https://twitter.com/curiousoctopus
Hyperlocal content has
two major dimensions:
geography and time.
CC BY-NC 2.0 mprove photography
B E Y O N D H Y P E R L O C A L
M E D I A I N N O VA T I O N D A Y @ W O R L D P U B L I S H I N G E X P O 2 0 1 5
@KaivonLuck
Susanne Draheim @Giuditta
Martin Kohler @EyesOnCities
@StefanWoelwer
Matthias @MProve


http://mprove.de/script/15/beyondhyperlocal
CC BY-NC 2.0 mprove photography

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