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Web 2.0 has affected the music industry in several ways. It allows artists to promote themselves on social media sites like MySpace and YouTube to reach a large audience without spending money. It also lets people easily download and share music files, which has reduced CD sales. While file sharing has hurt sales, legal download services like iTunes have been successfully adopted as they are cheaper and more convenient for users while still providing some revenue to artists. The music industry must now adapt to digital music distribution online rather than trying to prevent file sharing through restrictions.
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The document discusses the historical development of the online music industry from the rise of piracy in the 1990s through the introduction of the iPod and iTunes in the early 2000s. It also covers the more recent growth of streaming services like Spotify, the role of social media, and music websites. The digital age has transformed how people consume and discover music, though piracy continues to impact sales. Everyone now uses the internet as their main source of communication, shopping, and entertainment, including both major labels and small independent artists.
Marketing management paper
Here are some recommendations for gathering market research to address the Sudkurier management team's questions:
1. Conduct a media usage survey of Sudkurier readers and non-readers to understand which other newspapers, magazines, radio stations, websites etc. they consume on a regular basis. This will identify the Sudkurier's main competitors.
2. Design and distribute a reader survey to collect demographic data on readers and understand which sections they find most/least interesting. Include questions about time spent reading different sections. Consider focus groups to get qualitative feedback.
3. Pilot test updated layout designs with readers and get feedback via surveys or focus groups. Assess comprehension, appeal and usability of different designs.
Charlotte cousins Q8 the impact of the internet on media. Discuss - plan
The impact of the internet on media is often exaggerated. While the internet has influenced how media like music and news are distributed, it has not replaced traditional media outlets. The internet allows media to reach wider audiences and gives consumers more control over when and where they access content. However, people still engage with physical media forms like newspapers and CDs. Overall, the internet has changed how media is experienced more than it has negatively impacted traditional media industries.
Music Industry
The document discusses the effects of the internet on the music industry. It has caused both positive and negative impacts. Negatively, it has led to the decline of music channels like MTV which used to play music videos 24/7, and the closure of many record stores as people can now download music online. However, the internet has also allowed unsigned artists to gain popularity through uploading songs on sites like YouTube and MySpace, helping them get record deals. Overall, while the internet has disrupted the industry, it has also created new opportunities for artists.
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Presentation web
- 1. Affects of Web 2.0 on the Music Industry
- 5. My Space for new artist Cassie created her own my space to promote her self and to allow people to hear her music. It was a success and her single ‘me n u’ reached no1 in the charts.
- 12. The End