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An Urania
Blick. Zurück. Nach Vorn.
Matthias Müller-Prove // mprove.de
Closing Keynote der IA Konferenz, Berlin 4.6.2016
cover: Berlin Pankow-Heinersdorf http://mprove.de/art/15/pankow.html
An Urania,

die Muse der Astronomie
Albertina in Wien
Photo CC BY-SA 3.0 Wolfgang Sauber
Diese Version CC BY-SA 3.0 mprove
Nicolaj Kopernikus

1543
Foto: @Anstrengungslos
Jana Stecher

Frederike Beha
https://twitter.com/Anstrengungslos/status/739058276181118976
http://www.ajoma.de/Planetenschleife_Mars_gross.jpg
Benno Löwenberg, 2016https://twitter.com/BennoLoewenberg/status/738681057772457984
Content
BusinessPeople
IA
Informationsarchitektur ist…
Interaktionsdesign ist…
Product
BusinessPeople
IxD
Service-Design ist…
Service
BusinessPeople
SD
Product
BusinessPeople
IxD
Content
BusinessPeople
IA
Service
BusinessPeople
SD
BusinessPeople
State of the Onion
Service
Content
Product
BusinessPeople
State of the Onion
Service
Content
Product
Dev
IDEO /via Hendrik Sommerfeldt
Photo: Simon Wondracek https://twitter.com/swondracek/status/738748232466083840
Gartner Hype Curve
Gartner Hype Curve 2015
VR
Gesten-SteuerungAR
Smart Home
IoT
Natürliche Sprache
Maschinelles Lernen
Big Data
AutoAutos
Brain-Computer

Interface
Wearables
Gartner Hype Curve
Tal der Ernüchterung
Plateau der Produktivität
Gipfel der übersteigerten Erwartungen
Rainer Sax
Photo: @sybit_ux https://twitter.com/sybit_ux/status/738656771141709824
IAK 2016 Hype Curve
Zweifel
Produkt
Vision
Strategie
Erfolg am Markt ?
Strategie Produkt
Vision
early adopters
early late
70%

majority
15%
adoption density

Dichtefunktion der Marktdurchdringung
15%
leggards
15% early adopters
70% majority
15%
adoption distribution

Verteilungsfunktion der Marktdurchdringung
50%
•
•
•
•
15% leggarts
50%
100%
•
•
•
•
15%
50%
•
•
•
•
15% early adopters
Vision/Illusion
Realität
50%
100%
•
•
•
•
cf. »Crossing the Chasm«

Geoffrey Moore
early adopters
70%

majority
15% 15%
cf. »Crossing the Chasm«

Geoffrey Moore
Innovation ?
Tal der Ernüchterung
Strategie Produkt
Vision
Long Nose of Innovation

Bill Buxton 2008
http://www.billbuxton.com/01%20The%20Long%20Nose%20of%20Innovation%20Revised.pdf
Head Mounted Display – Ivan Sutherland et al., 1966
https://www.youtube.com/watch?v=NtwZXGprxag
Aspen Movie Map, Nicholas Negroponte et al. MIT 1978
https://www.youtube.com/watch?v=w18MyqszIYc
Google Earth 2001, Google Streetview 2007: Urania - Marfa, TX
https://youtu.be/yoHAHNt-xgU
Mark Z. @ Samsung World Congress 2016
https://infinityleap.com/facebook-looking-forward-to-better-interactions-in-virtual-reality/
50 Jahre
Head Mounted Display

Sutherland/Sproul
Oculus Rift

Cardboard
NLS/Augment – Douglas Engelbart et al.1968
http://mprove.de/diplom/text/2.1.3_nlsaugment.html
The world is so damn complex.[…] If
mankind can get more capable in
dealing with complex urgent problems
collectively, that would be a perfect
professional goal.
– Doug Engelbart, 2000
http://www.invisiblerevolution.net/engelbart/glossary/index.html
http://www.invisiblerevolution.net/engelbart/glossary/index.html
Ubiquitous Computing

Mark Weiser et al., PARC 1991
Starfire – Bruce „Tog“ Tognazzini et al., Sun Microsystems 1994
https://www.youtube.com/watch?v=w9OKcKisUrY
Mezzanine – John Underkoffler et al., Oblong Industries 2014
https://www.youtube.com/watch?v=zIDRWQHCWb0
https://www.youtube.com/watch?v=zIDRWQHCWb0
Collaboration is one

of the greatest joys in
the world.
– John Underkoffler, 2016
Innovation
Research & Invention
Long Nose of Innovation
Product
Prototype
Long Nose of Innovation Gartner Hype Curve
Innovation
BusinessPeople
Service
Content
Product
Dev
Komplexität einer App
Komplexität

über alle Systeme
via Bill Buxton, TNWConf, Mai 2016
Frustrtions-Limit
3 Rules /Bill Buxton
1. Every new product and service must
provide great experience and excellent
value – they must work, flow & generate
demand.
2. Every new product must work seamlessly
with all others in the customer’s ecosytem.
3. Each must also reduce the complexity and
increase the value of each of the others.
Business
People
Innovation
Customer
App + Devices

Ecosystem
Service
Content
Product
Dev
Vielen Dank
Matthias @mprove

mprove.de/script/16/iak/
Arc de 124.5° von Barnar Venet, 1987
Photo CC BY-SA 3.0 Manfred Brückels
Diese Version CC BY-SA 3.0 mprove

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