Over the last decade, there was a Giant Refresh in the Business World:
- Many destroyed value chains,
- Business Innovation everywhere,
- Various new markets with new leaders,
- Empowered & emancipated Consumers.
This is the story about how the love of music laid the Foundation for many Innovations in the past 12 years, turning the Business World upside down.
Music revenues are declining for more than ten years. But we are not listening less music. Digital revolution, piracy, streaming and mostly customers behaviors are affecting heavily the monetization of the entire industry. Define a new business model is key to grow.
Beyonce is not only an artist & entertainer, she is also a strategist. Through analyzing business models in the music industry like iTunes, record company, piracy, spotify, artists we show how Beyonce re-introduced the business model of the classic album. A classic. Beyonce rocks.
analysis of personal music industry, looking at customer journey mapping, personas and industry standards, taking youtube and spotify as industry disruptors, and giving innovative ideas for future.
Music revenues are declining for more than ten years. But we are not listening less music. Digital revolution, piracy, streaming and mostly customers behaviors are affecting heavily the monetization of the entire industry. Define a new business model is key to grow.
Beyonce is not only an artist & entertainer, she is also a strategist. Through analyzing business models in the music industry like iTunes, record company, piracy, spotify, artists we show how Beyonce re-introduced the business model of the classic album. A classic. Beyonce rocks.
analysis of personal music industry, looking at customer journey mapping, personas and industry standards, taking youtube and spotify as industry disruptors, and giving innovative ideas for future.
Lesson Slides for G322b Institutions & Audiences - The Music Industry
Slide background image taken from: http://evolver.fm/wp-content/uploads/2011/01/youtube_music_service_google.png
Your Life Is A Transmedia Experience - vote for this panel at SXSWinteractive...socialcreature
The human brain is hard-wired for narrative construction. Today, “transmedia” is the latest marketing buzzword, but it’s not just how we consume entertainment narratives. With every status update, photo upload, location check-in, and “like,” it’s how we experience the narrative of our lives. We will dive into cutting-edge transmedia applications and approaches, and you’ll walk away with a unique, new perspective on how to create not just a captivating transmedia narrative, but a culture-defining experience.
Vote here: http://panelpicker.sxsw.com/ideas/view/7292
Competitor analysis of Music Streaming ServicesTiffany Sam
As a personal winter break project, this deck is a compilation of various trends I have identified in the music streaming space both locally and globally with special attention paid to the rising competition between Apple Music and Spotify.
Music History based on the Music Education, http://musiced.about.com
This slide is not made to present only music history on purpose. Just made for other purposes. So, some of the info are left out. Pls, find detail more by clicking the link from reference slide to get more resources.
Lesson Slides for G322b Institutions & Audiences - The Music Industry
Slide background image taken from: http://evolver.fm/wp-content/uploads/2011/01/youtube_music_service_google.png
Your Life Is A Transmedia Experience - vote for this panel at SXSWinteractive...socialcreature
The human brain is hard-wired for narrative construction. Today, “transmedia” is the latest marketing buzzword, but it’s not just how we consume entertainment narratives. With every status update, photo upload, location check-in, and “like,” it’s how we experience the narrative of our lives. We will dive into cutting-edge transmedia applications and approaches, and you’ll walk away with a unique, new perspective on how to create not just a captivating transmedia narrative, but a culture-defining experience.
Vote here: http://panelpicker.sxsw.com/ideas/view/7292
Competitor analysis of Music Streaming ServicesTiffany Sam
As a personal winter break project, this deck is a compilation of various trends I have identified in the music streaming space both locally and globally with special attention paid to the rising competition between Apple Music and Spotify.
Music History based on the Music Education, http://musiced.about.com
This slide is not made to present only music history on purpose. Just made for other purposes. So, some of the info are left out. Pls, find detail more by clicking the link from reference slide to get more resources.
What do rock bands have to do with management? Groups and organizations, just like musicians, don’t all work and behave in the same way. In this presentation, I to the music industry to describe four organizational archetypes—each with a different set of values and way of working. By understanding each of these work cultures, the culture you work in, and the work style that best fits you personally, we can make sense of the conflicts we face at work and become more effective at our job, whether we’re employees, managers or—rock stars!
Situaciones extrañas y gente especial ¿no?
http://alquimiadecuentos.blogspot.com
http://frases-y-pensamientos-infinitos.blogspot.com
http://lasfotosmasalucinantes.blogspot.com
http://planeta-dunia.blogspot.com
This is the updated version of the lecture I give to my biology students each year on Valentine's Day. Please leave me a comment if you enjoyed it. If you download it for your own use, please leave me a comment telling me how you will be using it.
It's too confusing to define love, but some classic social psychology studies can help explain the feeling of attraction.
Download presentation: https://slideshop.com/PowerPoint-Attraction
More themed slides: http://slideshop.com/Themed-Slides
What Personality Colors are in Your Company?Jeff Macharyas
Color conveys feelings and emotions. A person's unique personality can be indicated by a single color. If a company were made up of "colors" who would they be and what would be their personality traits? What color are you?
Why do you need to write your Argumentative Essay Outline? You can find out the answer after watching this presentation. We also recommend to read an article https://www.youtube.com/watch?v=NksUxKaaEyU&feature=youtu.be
This PowerPoint Review Game is one very small part of a larger science unit from www.sciencepowerpoint.com. This unit comes with a bundled homework package, detailed lesson notes, worksheets, review games, and much more. The Human Body Systems and Health Topics Unit uses a 13 Part 8,500 slide interactive PowerPoint full of critical class notes, review opportunities, video and academic links, and much more to deliver an entire unit of study. Learn more at www.sciencepowerpoint.com
I don't play this game like Jeop_ _ dy, instead, students record the answers 1-25 as they work in small table groups. Each question 1-20 is worth 5 pts while 20-25 are all bonus questions worth 1 pt each and for fun. The final question is a 5 point wager question. The answers are provided after the review in PowerPoint form so the students can self-assess. The questions are previewed one last time before the answers are revealed so the teacher can call upon table groups or individual students for the answer. This is just one of the review games provided in the unit described below.
this ppt is made on Stress and stress management. this ppt tells us the reasons of stress in students life and how to overcome stress. this ppt is made for educational purpose only.
A white paper from the IAB explaining the opportunities offered to brands by a range of digital audio services. Features contributions from MySpace, Spotify, We7 and Last fm who explain the different advertising opportunities available on each platform and show how bringing audio, video, display and sponsorship together can deliver powerful results.
For more information visit the IAB's website: http://www.iabuk.net
Follow us on Twitter @iabuk
Find a publicly-traded company (Microsoft) using a financial infor.docxvoversbyobersby
Find a publicly-traded company (Microsoft) using a financial information website. For The Following Company :
Microsoft
Watch the Industry Averages and Financial Ratios video and use the industry classification from the financial services website to locate the company's SIC code on the U.S. Department of Labor's website.
Find the industry ratios for the company using the Dun & Bradstreet® Key Business Ratios link in the Week 2 Electronic Reserve Readings. If your company's SIC code does not appear in the dropdown menu, choose another company.
Calculate the following ratios for the company using the two most recent annual financial statements found on the financial information website you used earlier. Be careful not to use quarterly information, and include ratios for both years.
· Current Ratio
· Quick Ratio
· Collection Period
· Return on Equity (~Net Worth)
Observe the year to year ( 2 years ) trend for each ratio and what it tells you about the organization's financial health.
Compare the ratios for the company you selected with the appropriate industry ratios shown on the Dun & Bradstreet® report.
Write a 1,050-1,400 word response about how the company you selected performed year to year and versus the industry based on what the ratios indicate. Show your calculations for the ratios and attach copies of the financial statements used as an exhibit.
Case4
Read the case on page 183 entitled The Digital Music Distribution Revolution.
The Digital Music DistributionRevolution1
Fraunhofer and MP3 In 1991, Fraunhofer IIS of Germany developed an algorithm that would set in motion a revolution in how music was distributed, stored, and consumed. The algorithm ( commonly referred to as a codec) allowed compression of digital audio to approx-imately one- tenth of its original size with minimal compromise in audible quality. The format also enabled song information such as the song title and artist to be embedded within the file. This format for compressed audio files was later dubbed MPEG- 1 layer 3— a. k. a. MP3. By 1995, software programs were available that enabled consumers to convert tracks from compact discs to MP3 files. This tech-nology transformed how music could be manipulated— a song was now a file that could be kept on a hard drive, and the file was small enough to be shared over the Internet. The MP3 format became wildly popular by users sharing their music online, and software companies began releasing many variants of MP3 encoders ( utilities that compress files into MP3s) and decoders ( utilities that play back MP3s). Hardware manufacturers decided to capitalize on this new trend and several hardware MP3 players began appearing on the market.
With the growing popularity of the file format, Fraunhofer was faced with a dilemma— should it enforce its patent on the use of the MP3 algorithm and attempt to collect royalties for its use, or should it allow users and software/ hardware man-ufacturers to make free use of the alg ...
Business Model Websites Canvas Poster- format ChecklisteThorsten Faltings
Eine Checkliste zu dem Business Model Canvas für Websites - dem Website-Planungstool.
Die 9 Bausteine der Checkliste bilden einen logischen, wohl durchdachten und einfachen Prozess zur Erstellung und Umsetzung eines Website-Konzeptes.
Weitere Informationen finden Sie unter http://businessmodelwebsites.com/
Die Business Model Canvas, ein Werkzeug zur Modulation von Geschäftsmodellen*, wurde von Alexander Osterwalder und Yves Pigneur entwickelt und in ihrem Buch „Business Model Generation“ beschrieben. Sie wird weltweit und auch von Unternehmen wie 3M, Ericsson, Deloitte und anderen im Rahmen von Geschäftsmodellinnovationen verwendet.
Wir sind davon überzeugt, dass Websites wie ein Geschäftsmodell zu betrachten sind. Deshalb haben wir in unseren Projekten dieses etablierte Instrument auf das Thema “Websites” übertragen und das original Canvas-Poster entsprechend angepasst.
Die neun Bausteine des Canvas-Posters bilden einen logischen, wohl durchdachten und einfachen Prozess zur Erstellung eines Website-Konzeptes.
Weiter Infos finden Sie unter businessmodelwebsites.com
Eine deutsche Übersetzung der 'Personal Business Model Canvas' aus dem Buch 'The Business Model You'. In dem Buch adaptiert Tim Clark das erfolgreiche Buch 'The Business Model Generation' von Alexander Osterwalder und Yves Pigneur für den persönlichen Kariereweg.
Mehr über das Konzept erfahren Sie unter http://businessmodelyou.com oder über Twitter: @BizModelYou. Oder natürlich unter http://fa.ltings.de.
Warum sich Unternehmen schnell mit Social Media Marketing befassen müssen!Thorsten Faltings
Suchmaschinen, Social Media und andere Internet-Trends haben grundlegend die Art und Weise verändert, wie Konsumenten und Unternehmen einkaufen.
Doch die meisten klein- und mittelständischen Unternehmen nutzen noch veraltete und ineffiziente Marketing-Methoden - wie Printanzeigen, Telemarketing und Messen - die die Kunden zunehmend als aufdringlich empfinden und ignorieren.
Es wird höchste Zeit, die Kundengewinnung anzupassen.
Drei Gründe,
warum es unverzichtbar ist, im Internet präsent zu sein.
Wie die Liebe zur Musik unsere Geschäftswelt verändert hatThorsten Faltings
Während des letzten Jahrzehnts gab es eine gigantische Frischzellenkur in der Geschäftswelt:
- Viele zerstörte Wertschöpfungsketten
- Überall Geschäftsmodellinnovationen
- Viele neue Märkte mit neuen Marktführern
- Gestärkte & emanzipierte Konsumenten
- Eine neue Realität im Marketing
Dies ist die Geschichte darüber, wie die Liebe zur Musik in den letzten zwölf Jahren den Grundstein für viele Innovationen legte, die unsere Geschäftswelt auf den Kopf stellten.
On 26.02.11 there was the top game of two generations of Bundesliga football team business models.
After the record-breaking season of Borussia Dortmund,
with two wins against the "record champion" FC Bayern Munich, the resulting current 16 point lead - with only one-third budget - it was time to compare the concepts of success....
Since the introduction of the iPod and iTunes, Apple has evolved into a Platform Operator and „Retailer“.
On the occasion of the iPad 2 introduction it was interesting for me to compare Apple‘s Business Model with Amazon.com.
You might find it too...
Bundesligafussball Geschäftsmodelle im Vergleich: Bayern vs. DortmundThorsten Faltings
Am 26.02.11 gab es das Spitzenspiel zweier Generation von Bundesliga-Geschäftsmodellen: Der Rekordmeister FC Bayern München gegen die Sensationsmannschaft der aktuellen Saison 2010/11 Borussia Dortmund. Superstars gegen junge Talente. Hier ein (nicht ganz so ernster) Vergleich der beiden Vereine...
Das Geschäftsmodell der Google Suchmaschine ist die einer mehrseitigen Plattform (Multisided Platform).
Googles Wertversprechen an die Werbetreibenden ist stark abhängig von der Anzahl der Suchenden. Deswegen sorgen sie bei Google dafür, dass die Suchenden bestmögliche Ergebnisse erhalten. Die Webseitenbetreiber tragen dazu bei, indem sie sich mit optimierten Inhalten und Benutzerfreundlichkeit für die ersten Plätze der Suchergebnisse empfehlen.
This is the German translation of The Business Model Canvas. It is a strategic management tool, which allows us to develop and sketch out new or existing business models. It is a visual template pre-formatted with the nine blocks of a business model.
The Business Model Canvas was initially proposed by Alexander Osterwalder based on his earlier work on Business Model Ontology.
Im Februar kaufte AOL die Huffington Post - Ein Politblog mit ca. 2.000 Bloggern - für 315 Mio. US$.
Wir haben das zum Anlass genommen, das Geschäftsmodell der HuffPost kurz zu beschreiben.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
How The Love of Music has changed our Business World
1. How the
LOVE OF
MUSIC
has changed
our
BUSINESS
WORLD
2. Over the last decade, there was a
Giant Refresh in the Business World:
Many destroyed Value Chains
Business Innovation everywhere
Various new Markets with new Leaders
Empowered & emancipated Consumers
3. This is the story about how
the love of music laid the
Foundation for many
Innovations in the past 12
years, turning the Business
World upside down.
Told by Thorsten Faltings
@faltings
5. From 1982 on the
Fraunhofer Institute
in Erlangen
(Germany) was
researching for a
method to store
digital audio data.
6. Karlheinz Brandenburg
developed the MP3 file
format for audio data
compression together
with Gerhard Stoll (IRT-
Germany), Yves-
François Dehery (CCETT-
France), Leon Van de
Kerkhof (Philips
Nederland) and James
Johnston (AT & T-USA).
7. In 1999, music fans mainly listened to
prerecorded CDs on disc players.
Portable MP3 players were still largely unknown.
8. Only for some early adopters of tech-savvy music
fans, the new audio format had already taken
hold - the digital MP3.
9. The small size of MP3 files enabled peer-to-peer file
sharing of music ripped from CDs, which would have
previously been nearly impossible.
11. Back in 1999 Shawn
Fanning at the age of 19
was a student at
Northeastern University
in Boston when he had
the idea for a computer
program that would
make sharing MP3s
easier by allowing users
to see a directory of
songs stored on other
members' computers.
13. After months writing the program, Fanning released
it to a group of about 150 friends and internet relay
chat acquaintances.
14. Napster's fame spread
by word of mouth, and
it soon had 10,000 to
15,000 users.
But once the program was
featured on Cnet's Download.com
site, the number of users soared
into the millions.
15. Reasons Why Napster was useful:
It helped people discover new music
Ar tists who were once unheard of gained recognition
Acoustic and various versions of the same song were available
The more peers online, the broader the spectrum of music
and more.
19. The Recording Industry Association of America (RIAA)
denounced music "sharing" as equivalent to theft, and
filed a lawsuit against Napster in November 1999 (and
against thousands of customers over the coming years)
for stealing music.
20. Heavy metal band Metallica
also filed a lawsuit against
Napster in 2000.
"With each project, we go
through a grueling creative
process to achieve music that
we feel is representative of
Metallica at that very moment
in our lives, ..."
said Metallica drummer Lars
Ulrich in the accompanying
press release.
21. “What record companies don’t
really understand is that
Napster is just one illustration
of the growing frustration over
how much the record
companies control what music
people get to hear, ...“
„Why should the record
company have such control over
how he, the music lover, wants
to experience the music? From
the point of view of the real
music lover, what’s currently
going on can only be viewed as
an exciting new development in
the history of music.”
(Prince 2000)
22. QUESTION
From the music lover‘s perspective was it really „free“
back in 1999/2000 to download music from Napster
with a 28K Modem blocking the phone line, with some
music files being corrupt, and no flat-fee and
Broadband in sight?
23. Apart from Prince one company understood that for
many customers the main purpose of using Napster
wasn‘t stealing music.
24. The customers instead wanted a seamless solution
to search for music, find, download and listen to it.
25. And they were willing to pay for a successful solution.
27. “...The choice we‘ve made, was
music. Now, why music? Well,
we love music! And it is
allways good if you do
something you love.“
„More importantly, music is a
part of everyone‘s life. Music
has been around for ever. It
will always be around. This is
not a speculative market. (...)
It‘s a very large target market
all around the world. It knows
no boundaries.“
(Steve Jobs during the Introduction
of the first iPod 2001)
28. „With the best-selling iPod, which debuted in
2001, and through the iTunes Music Store, which
launched in 2003, Apple Inc. and CEO Steve Jobs
capitalised on consumers' newfound freedom to
control their media.“
(Mike McGuire, Gartner)
29. Closed!
The RIAA achieved the final victory against Napster
in July 2001 but couldn‘t stop the revolution.
32. „Napster in its heyday
also was cited as one
reason consumers
were getting high-
speed internet access.
Since then, continued
broadband adoption
rates have paved the
way for the success of
popular online video
sites such as YouTube
and Hulu.“
(Phil Leigh,
Internet Media Analyst)
33. Impact #2
The Love of Music was Laying the
Foundation for Social Networks
34. Analysts say today's internet
landscape - with millions of
consumers downloading
songs from the iTunes Music
Store, watching videos on
YouTube or Hulu and
networking on social media
sites like Facebook - can be
traced back to the day in
early June of 1999 when
Fanning made Napster
available for wider
distribution.
36. Napster laid also the
foundation to Business Model
Innovation which are
challenging old paradigms:
Napster „gave“ something
away for „Free“ which paved
the road for various
successful Business Models
like „Freemium“
and the logic of a peer-to-
peer network illustrated the
possibility to deliver „Less of
More“. The Idea later
described as „The Long Tail“
37. Impact #4
The Love of Music was Influencing
Copyright-licenses free of charge
38. I'm not sure what influenced Lawrence Lessig, Hal Abelson, and Eric
Eldred in 2001 to found the non-profit organization Creative Commons
(CC), but if Napster hasn‘t played a role, I would wonder.
39. Creative Commons was invented to create a more flexible copyright
model, replacing "all rights reserved" with "some rights reserved".
In 2008 Nine Inch Nails successfully released their latest Album
„The Slip“ under a CC-Licence over the Internet.
40. Also Wikipedia is one of the
notable web-based projects
using one of its licenses.
And even this Presentation
would not have been possible
in this form without CC.
41. Impact #5
The Love of Music was Disrupting the
Traditional Media Industry
42. "What did Napster give everyone in the
world? It gave them a frictionless, convenient
way to get content.“
„Napster helped change the mindset of a
generation that now sees digital forms of all media,
from music to newspapers, as more convenient.“
„You can argue that everything that happened
since has been a reaction to Napster.“
(Mike McGuire, Gartner Industries' Media Team)
43. Due to the Distribution Channel Internet, new forms of
Copyright, continuously shrinking costs for Bandwidth,
Computing Power and Memory Space the exclusive „right“
to produce and distribute content such as Information,
Music and alike was taken from the traditional media
irrevocably.
44. Impact #6
The Love of Music was Inspiring
New Markets and new Market Leaders
45. Apple has understood best to grasp customer
needs and anticipate social and technological
developments.
Apple performed a metamorphosis from a
computer company into a media company
now offering an attractive platform for digital
content of all kind.
46. Impact #7
The Love of Music also had an Impact on the
New Marketing Reality
47. „Marketing’s control over branding, messaging and
positioning are in unprecedented decline as peer-
to-peer, crowd sourced, and affinity-based
community interactions gain increasing influence.“
(Accenture Interactive,
Point Of View Series
2010)
54. And traditional media companies are still caught
in their old Business Models and Value Chains.
55. #1 MP3 enabled peer-to-peer file sharing
Recap of music
#2 Napster gave everyone in the world a
frictionless, convenient way to get content
#3 This was disrupting the Music Industry
and influencing:
Technological Developments
Social Networks
Business Model Innovations
Empowered Customers
New Marketing Reality
#4 The new Giant Apple was inspired
#5 The exclusive „right“ to produce and
distribute content was taken from
traditional media irrevocably
56. You've made it this far.
Thanks for your attention and sharing!
Thorsten Faltings
Business Development Consultant
Happy to help you through today's Marketing & Business Revolution
Let‘s network!
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57. Credits:
Photos Websites
1. tfaltings.de - Pipi „P!nk“ Langstrumpf Flickr.com
2. tfaltings.de - Bowie in a Boombox Wikipedia.com
3. www.se2009.eu - Karlheinz Brandenburg - Photo: Margareta Stridh/Regeringskansliet Wired.com
4. Flickr/Shawn Fanning aka Napster/Joi Ito accenture.com
5. Flickr/Tower of Terror, aka CDs/William Hook
6. Flickr/Diamond Rio PMP300/nrkbeta rateyourmusic.com - A Timeline on
7. Flickr/IRC on my TRS-80/Blake Patterson Technology, Social, and Legal Battles
8. Wikipedia/Screenshot Napster in 2001 that have changed in how we
9. Wikipedia/Diagram Napster Unique Users receive and use music.
10. Flickr/Green Hell/Mark Wainwright
11. Flickr/Prince!/Scott Penner www.tech-faq.com - What Happened
12. Flickr/Even If/Fey Ilyas to Napster
13. Flickr/Money/Andrew Magill
14. www.wide-wallpaper.de/Apple Logo
15. Youtube/Steve Jobs presenting first iPod 2001/Screenshot
16. Flickr/Ciber Cafe/Lars Kristian lFem
17. Flickr/The new concept of friendship/Sylvain Latouche
18. Flickr/Lessig_CC/Simon Bierwald
19. Flickr/Creating Ghosts I-IV/Nine Inch Nails
20. Flickr/A smile a day keeps the pain and the doctor away/Zitona
21. Flickr/an old design 02/Hector
22. Flickr/Apple Retail Store Fifths Avenue/Víctor Martín
23. tfaltings.de - Lena Meyer-Landrut
24. Flickr/The rough strength & the law sense . ./Joël Evelyñ & François
25. Flickr/Retro Texture/Sarai