The document discusses the rise of visual social media and how brands are using platforms like Instagram, Pinterest, and Facebook to engage users with images. It provides statistics on how photos now dominate users' activities on these sites. The document also covers how platforms like Facebook, Twitter, Google+, LinkedIn, and MySpace have expanded their offerings for brands, but that research shows consumers do want to connect with brands on social media. The key takeaways are that brands need to develop an image strategy, platforms have extended their monetization efforts, and consumers are open to engaging with brands online.
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).
Second Screen Strategy: Planning For (And Against) A Multi-Screen WorldBen Grossman
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice for brands and marketers. These trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world. It has been presented at the Nordic Media Summit (Copenhagen) and the Event Marketing Summit (Salt Lake City).
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar — May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Instagram is the world’s largest photo-sharing app, with more than 1 billion users every month. From hitting first 1 million users in less than 3 months from launch, to being acquired by Facebook, Instagram’s growth story offers many learnings on how to build a business and scale it to success.
A study to understand the business model used by zynga, on line social media ...Charm Rammandala
The purpose of this study is to understand the rise of social media gaming industry and how it has evolved over the years. Internet became mainstream in early 2000 and since then social media has become a popular hangout for almost half the population in the world. Social media gaming industry has riding this wave and become a popular industry on its own right. This study will investigate the rise of the social media games and its business models using Zynga as an example.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
How to Sell Social Media to the C Suite _ Shashi BellamkondaShashi Bellamkonda
TOPIC AT NOV. 15 CAPITAL COMMUNICATOR & MDB COMMUNICATIONS LUNCHEON
Shashi Bellamkonda, Network Solutions’ Social Media Swami, presented a luncheon session, Tuesday, Nov. 15, on selling social media to your organization.How to convince your boss and others that it is in your organization’s best interest to use social media to reach communications and marketing objectives.
“Many questions come up when social media marketing is mentioned, especially when it comes to getting approval and buy in from the rest of the organization - like legal and service,” said Bellamkonda. “At this session we will work to answer some of these questions, including measurable impact and return on investment.”
The session, was held at MDB Communications in Washington, DC provided actionable steps for convincing managers of the value of using social media.How to become an internal champion, finding creative ways to recruit internal supporters (including lawyers), and ways to gather and present compelling reasons for social media engagement, as well as a social media rollout plan.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
Information architecture and content strategy are the foundation of any website but, when it comes to mobile, they can literally mean the life or death of a product. The truth is that even the best-designed and well-engineered mobile products can still fail if their IA is not sound, and that’s because mobile information architecture doesn’t only define the structure of content, but also determines how users will interact with it. And speaking of content, do you know what content should go on your mobile sites and apps? Are your users finding what they came for?In this talk we will take a look at the thought process that drives mobile content strategy, the specific challenges and opportunities of the mobile space and how information architecture and content strategy contribute to the creation of outstanding cross-channel experiences.
Webinar — May 28th, 2014
http://www.architecta.it/imparare/internet-in-tasca/
My thoughts on the future of social media in India, first presented at Adtech India April 2011. This presentation explores how India will change, what impact it will have on social media and what opportunities both brands & people can expect through social media
Second screen strategy: Digital, social & mobile best practices for conferenc...Jack Morton Worldwide
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand).
While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
An overview on Google+ for brands, marketers and businesses. It includes an overview of the platform, how it works, specifics on the features, what it means for business/marketers, and a look into the future.
Tweet me at @thedancho if you'd like a copy.
Instagram is the world’s largest photo-sharing app, with more than 1 billion users every month. From hitting first 1 million users in less than 3 months from launch, to being acquired by Facebook, Instagram’s growth story offers many learnings on how to build a business and scale it to success.
A study to understand the business model used by zynga, on line social media ...Charm Rammandala
The purpose of this study is to understand the rise of social media gaming industry and how it has evolved over the years. Internet became mainstream in early 2000 and since then social media has become a popular hangout for almost half the population in the world. Social media gaming industry has riding this wave and become a popular industry on its own right. This study will investigate the rise of the social media games and its business models using Zynga as an example.
Presentación: Google + overview (Google, Maxie 2011)Retelur Marketing
Interesante presentación elaborada por Maxie en la que se muestra el funcionamiento de Google + y se especula sobre su potencial y se compara con otros medios sociales. (inglés)
How to Sell Social Media to the C Suite _ Shashi BellamkondaShashi Bellamkonda
TOPIC AT NOV. 15 CAPITAL COMMUNICATOR & MDB COMMUNICATIONS LUNCHEON
Shashi Bellamkonda, Network Solutions’ Social Media Swami, presented a luncheon session, Tuesday, Nov. 15, on selling social media to your organization.How to convince your boss and others that it is in your organization’s best interest to use social media to reach communications and marketing objectives.
“Many questions come up when social media marketing is mentioned, especially when it comes to getting approval and buy in from the rest of the organization - like legal and service,” said Bellamkonda. “At this session we will work to answer some of these questions, including measurable impact and return on investment.”
The session, was held at MDB Communications in Washington, DC provided actionable steps for convincing managers of the value of using social media.How to become an internal champion, finding creative ways to recruit internal supporters (including lawyers), and ways to gather and present compelling reasons for social media engagement, as well as a social media rollout plan.
2020 Social Workshop on Social Media Strategy for CXOs2020 Social
Slides from the 2020 Social workshop on Social Media Strategy for CXOs.
This deck has been used for the following workshops:
- RPG Group, June 2010.
- BIAL, June 2010
Update history:
- June 2010
2020 Social Decoding Employee Communities2020 Social
Slides from the 2020 Social workshop on Decoding Employee Communities.
This deck has been used for the following workshops:
- Talk at CII Connect Coimbatore 2010.
Update history:
- March 2010
Leveraging principles and best practices from social media – sharing, prioritizing, discussing – enterprises can make knowledge sharing more efficient and effective.
Social Media for Communication 101 is an introduction program for employees who have zero, basic knowledge on Social Media and how to use available tools for communication.
EOI · 27/04/2011
http://bit.ly/ifBDH4
In the age of Web 2.0, we are all commodities. Therefore, just as products and services strive to create differentiated brands, so too must individuals. Today, creating and managing one’s personal brand entails harnessing Google, understanding and leveraging LinkedIn, and using other social media tools such as Facebook and Twitter.
Today our main focus will be the use of LinkedIn, though we will briefly touch upon the usage of Social Media. You will gain some easy tips on how to improve your LinkedIn profile, a tool used by 80% of Fortune 100 companies to recruit staff.
Advanced Social Media Tactics For Search Engine Optimization (SMX Stockholm 2...Jonathan Björkskog
A presentation about "Advanced Social Media Tactics For Search Engine Optimization", basically telling how to use Facebook fans (or any other big audience) for building content on your website and links to your website for a big SEO-boost.
Presented by Jonathan Björkskog, Genero.
Social media has trended towards visual content. In the past two years, Facebook launched Timelines, Pinterest became the third most popular social network, and Google+ relaunched with a visual-centric interface. Visual content allows you to craft a distinct brand identity, garner new interest, and connect on an emotional level with customers and fans. In short, a picture is worth way more than a thousand words.
Similar to LUON WassUp Recap March 2013 - 2. the social landscape (20)
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
3. 1. The Rise of Visual Social Media
The limit of length = 0
As content length is decreasing, a picture turns out to be worth a thousand words
3
4. 1. The Rise of Visual Social Media
A world of images
10% of all of all photos taken by humankind were taken
in the past 12 months.
70% of all Facebook activities revolves around photos
44% of fans are more likely to engage with brands if
they post pictures than any other media
(Sources: Harvard Business School, 2012; ROI Research, 2012)
4
5. 1. The Rise of Visual Social Media
Instagram tops Twitter engagement
Last August, Instagram users on average spent
257 minutes via mobile,
which is 1 times more than
½
an average user on Twitter.
(Source: Comscore, 2012)
5
6. November 5, 2012
Extending reach: Instagram launches web profiles
Being all-mobile up till now, Instagram now launched ‘profile pages for the web’ for all its
users.
6
7. 1. The Rise of Visual Social Media
From Pinterest to purchase
More than 1 in 5 Pinterest users has pinned an item that they later purchased
(Source: Emily Carr University & Vision Critical, 2012)
7
8. 1. The Rise of Visual Social Media
From Pinterest to purchase
69% of Pinterest users have found an item they’ve purchased or wanted to purchase as
compared to only 40% of Facebook users. (source: BizRate Insights, 2012)
8
9. October 25, 2012
Pinterest adds website verification
Pinterest verification makes it easier for brands to highlight their website on their profile.
At this moment, only major top-level domains are supported (.com, .biz, .info).
9
10. November 14, 2012
… and business pages
Pinterest business accounts give access to a number of widgets to integrate into your
website. Go to http://business.pinterest.com/ to upgrade your account.
10
11. 1. The Rise of Visual Social Media
What’s your image strategy?
“ How can images increase engagement
among my existing audience?
Think large, high-quality images, infographs,
user generated content, …
“ How can I convert that engagement
into sharing?
Think social sharing buttons, feeding images to
Instagram, Pinterest, adding Pinterest/Instragram
tabs to Facebook Pages, …
With the explosive growth and importance of visual information, brands need to think
about their image strategy
11
12. October 2012
Example: Dunkin’ Donuts Instagram contest
Dunkin’ Donuts ran an activation campaign encouraging users to decorate the cup with a
costume and share a picture on Instagram using the hashtag #DresseDD to win a gift card
12
13. April 2012
Example: Peugeot Jigsaw puzzle on Pinterest
Peugeot Panama created a clever Pinterest campaign asking for users to find the missing
jigsaw images on the Peugeot website and pin them to Pinterest.
13
15. 2. Facebook after the IPO
Facebook by the numbers
1.01 billion 4.8 million
monthly users (26% ) users who live in BE (11% )
604 million 44%
mobile users (61% ) of belgian population
584 million 1 million
daily users (28% ) mobile users
$21,25 50% 50%
per share (44% )
(sources: Facebook press release, September 2012 / Facebook advertising, November 2012 / B.V.L.G.)
15
16. 2. Facebook after the IPO
Remember Facebook EdgeRank?
“ Content posted on a Facebook brand page
on average reaches only
16% of fans.
Facebook’s EdgeRank algorithm was introduced to filter out the noise from users’ news
feeds based upon user affinity, post type and time decay.
16
17. 2. Facebook after the IPO
Remember Facebook EdgeRank?
Facebook’s EdgeRank algorithm was introduced to filter out the noise from users’ news
feeds based upon user affinity, post type and time decay.
17
18. September 20,2012
Facebook updates EdgeRank
“ Shares, comments and
likes will become even
more important, and
in that order!
‘organic reach’
The number of unique people, both
fans and non-fans, that saw the post
on your page or in their news feed or
ticker.
On Sept. 20, Facebook did a major upgrade to EdgeRank resulting in a drastic decrease in
organic and viral reach.
18
20. May 30, 2012
When Facebook becomes paid media: promoted posts
Promoted posts are shown in the user’s news feed, marked as ‘sponsored’
Any post that is less than three days old can be promoted
Only Pages with over 400 likes can use promoted posts
Facebook page owners can now buy additional reach using ‘promoted posts’. Facebook is
rumored to aim at a 80/20 ratio for organic vs promoted content in users’ news feeds.
20
21. November 2, 2012
Hushing the masses: Facebook Pages feed & notifications?
Facebook recently started testing some features to enable users to still get all Page
updates, despite the recent EdgeRank changes.
21
22. May 31, 2012
Managing your Page: administrator roles
Facebook now allows for different administrator roles, giving granular access depending
on the permissions needed.
22
23. May 16, 2012
Managing your Page: mobile app
With the Facebook Pages iOS app, page administrators can manage their page from their
iPhone or iPad.
23
24. May 31, 2012
Managing your Page: scheduling posts
Previously, 3rd party tools like Hootsuite were needed to schedule posts. Now this can be
done from within the Facebook interface. (source: Buddy Media, 2012)
24
25. July 24, 2012
Managing your Page: audience targeting
Although a lot of post targeting options were added, it still remains impossible to create
own fan segments like the Google+ circles.
25
26. October 3, 2012
Better ad targeting through Custom Audiences
Custom Audiences are only accessible via the free Facebook Power Editor tool.
26
27. September 20, 2012
Facebook Offers
click next for video
According to Facebook, among the 100 most popular offers, 75% of the claims came not
from the people who had been initially targeted, but from someone they shared it with.
27
28. October 17, 2012
Facebook launches Global Pages
One global brand identity
One URL
Global insights
The new Global Pages will allow brands to setup localised versions of their cover photos,
profile photos, apps, milestones, 'about' info, and newsfeed stories.
28
29. October 8, 2012
Facebook takes on Pinterest with Collections
Facebook jumps the discovery-through-pictures bandwagon by launching a way to collect
items and put them into a wishlist.
29
30. October 8, 2012
Facebook takes on Pinterest with Collections
Facebook jumps the discovery-through-pictures bandwagon by launching a way to collect
items and put them into a wishlist.
30
32. 3. Twitter
Twitter by the numbers
517 million 170.000+
accounts (July 2012) belgian accounts
750
tweets per second
73,3%
of Twitter users is aged 15-25
81%
has less than 50 followers
(sources: Semiocast, 2012; Beevolve, 2012; BVLG 2012)
32
33. June 13, 2012
Expanded Tweets: Twitter beyond 140 characters
Expanded tweets get increased visibility in Twitter streams.
Go to https://dev.twitter.com/docs/cards for full implementation documentation
33
34. November 7, 2012
Interactive images: even more beyond 140 characters
Twitter added the ability to include interactive images –powered by ThingLink- in tweets
making every picture a potential platform on its own.
34
35. September 18, 2012
Twitter updates profile pages...
With the new profile pages, Twitter keeps putting more emphasis on pictures.
Twitter guidelines: https://business.twitter.com/pdfs/ProfilePage_onesheet.pdf
35
36. October 9, 2012
… and publishes ‘white pages’
The Twitter directory is not intended for users. It’s for Google. After ending its real-time
search agreement with Google, Twitter had to look for other ways to get indexed.
36
37. September 5, 2012
Get a live Twitter stream on your website
Now any website can embed a fully functional Twitter timeline.
37
38. 3. Twitter
Not in Belgium (yet?)
Belgium currently has no access to promoted tweets, including interest targeting, geo-
targeting and surveys.
38
40. 4. Google+
Google+ by the numbers
400 million between 46.243
Google+ users
and 363.567
belgians on Google+
100 million
monthly active users
EU ranking based upon
number of user profiles
(sources: Google, 2012; GlobalWebIndex, 2012; FindPeople onPlus; PlusDemographics; Circlecount, 2012)
40
41. June 12, 2012
Link your website with Google+
When you link your website to your Google+ page, your recent posts can appear next to
the Google search results when people search for your brand.
41
42. August 23, 2012
Vanity URLs for the lucky
“ Custom URLs are free for now, but we may
start charging a fee for them. However, we will
tell you before we start charging and give you
the choice to stop participating first.
- Google Policies & Principles page
Custom URLs are currently only available to selected (well-known) brands and
individuals. A global roll-out is promised, but no exact date is specified yet.
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43. August 29, 2012
Google+ goes pro
Google launched a number of features for Google Apps business users that allow them to
better work together via Google+ features.
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44. October 10, 2012
New mobile iOS & Android app brings support for Pages
Up until now, brand managers had to use the web or mobile browser version to manage
all of their pages. As from now, they can use a native mobile iOS or Android app.
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45. 4. Google+
How Google+ could beat Facebook
Google is the only company in the world that has both a very popular mobile OS and a
popular-enough social network.
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47. 5. LinkedIn
LinkedIn by the numbers
187 million 1.306.053
members in 200 countries profiles for Belgium (32% )
110 million 2.065
unique visitors per month groups referring to BE (19% )
2 million 1.048
Company Pages jobs in Belgium (67% )
46%
of internet users are familiar
(sources: LinkedIn, 2012; Insites Consulting, 2012; BVLG, 2012)
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48. September 6, 2012
LinkedIn redesigns Company Pages
Banner images
The new page is dominated by a single image, much like Facebook’s timeline cover image.
And Twitter’s. And Google+’s. And Instagram’s.
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49. September 6, 2012
LinkedIn redesigns Company Pages
Banner images
Products, places, careers and more
All of the information you have previously listed on your page are now far more visible,
with sidebar links to your products and services, career information and more
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50. September 6, 2012
LinkedIn redesigns Company Pages
Banner images
Products, places, careers and more
News feed
Besides of increased brand visibility, LinkedIn updated the news feed to show updates
based on how likely they are to be relevant to each user.
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51. September 6, 2012
LinkedIn redesigns Company Pages
Banner images
Products, places, careers and more
News feed click next for video
Targeted updates
With targeted updates, page managers can engage on a more personal level with
followers. In addition, useful post metrics are available about 24 hours after posting.
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53. September 1, 2012
The new MySpace
The new MySpace will be about ‘empowering people to express themselves however they
want” and will launch alongside the ‘classic’ MySpace. Go to https://new.myspace.com/
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58. On average, people follow 8-12
brands in a passive way
50% of social
network users
follow at least 1
brand online
On average, people follow 3-6
brands in an active way
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59. …
62% of social networkers expects brands to
offer product information 62%
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63. 8. Key Take-Aways
Key Take-Aways
1 2 3
Visual information is Facebook, Twitter,
flourishing. We need to Google+ and LinkedIn
ask ourselves what are have all extended their
image strategy is going offerings for brands.
to be. Meanwhile, research
shows that consumers do
want to connect with
brands on social media.
After the IPO, Facebook
has shifted into gear to
monetize its platform.
This doesn’t however
necessarily make it easier
for marketers.
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64. Thank you for listening.
Now let’s talk.
Geert De Laet
Technology evangelist
gdelaet@luon.com
Twitter: @geertdelaet
http://www.luon.com
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