SlideShare a Scribd company logo
F O R Y O U R M A R K E T I N G , F O R Y O U R C O M M U N I C A T I O N
virtual reality headsets
Immersive brand experience
• Immersion: with a virtual headset, you live in another world, a virtual and limitless
universe.
• Experience: beyond the immersion, there is no screen anymore, so your emotions
and feelings are stronger.
• Differentiation: 2 minutes with a virtual headset can be more impacting than all
other kind of entertainment.
• Technology: be the first to explore the capacities of those headsets.

2
How can we use those new virtual headsets ?
3
The Oculus Rift and Morpheus project are the next-generation virtual reality headset for immersive gaming.
4
But we can use it for other purposes…
A short video to understand the emotions the headsets can provide.
http://www.youtube.com/watch?v=RjNLvgqZgUIW
5
Once on your head, you enter a new environment…
6
Put the headset on and enter a new world, like if you were
driving a car.
7
Test your new prototypes.
• You are now able to test the designs of your cars in virtual, but « larger than life » conditions.
8
Spend time with your friends
• You can not see your friend tonight ? Put a virtual headset on and see a virtual living room with your real friends. It can
explain why Facebook bought Oculus.
9
Choose the right furniture.
• Before going to a furniture store like Ikea, if you hesitate between two models, try
them in a virtual environment.
10
Test your new packaging.
• You can test your product in virtual supermarket shelves, so
your marketing study will be more effective.
11
Try your new home.
• Do you want experience you futur apartment ? The virtual visits are now amazing,
giving you true feeling of space.
12
Visit museums and old civilizations.
• Imagine a Museum, like « Le Louvre », owning a room full of virtual headseats, to
visit ancient places like never.
13
Learn to drive.
• Take your time to learn driving. Train yourself to look at your right and left.
14
Experience immersive serious games.
• Leverage the way you learn thanks to immersive serious games.
15
How does it work ?
• You need 3D environments
• And… that’s all :)
16
We do it with Unity 3D
• Unity is a 3D engine, its aim is to create video games, but we use it to create
immersive experiences.
17
How much does it cost ?
• Less than a video game because those experiences do not need any gameplay.
• But it depends of your goals. For instance, a Gran Turismo looking car is worth a
week of work. Reaching perfection is time consuming.
+33 (0)2 78 77 02 60
contactweb@digiworks.fr
Let’s do it together !
P I C T U R E S ’ C R E D I T S
Deadendthrills (Duncan Harris)
!
Steam Postcards (Iain Andrews)
!
Virtual Geographic (James Pollock)
!
NOTRL (Josh Taylor)
!
VRP (Leo Sang)

More Related Content

Viewers also liked

Dummy's guide to Virtual Reality - Top 5 basic things you should know about VR
Dummy's guide to Virtual Reality - Top 5 basic things you should know about VRDummy's guide to Virtual Reality - Top 5 basic things you should know about VR
Dummy's guide to Virtual Reality - Top 5 basic things you should know about VRVictoria Robertson
 
Virtual Reality 2020
Virtual Reality 2020Virtual Reality 2020
Virtual Reality 2020Artefact
 
Arne Mosselman (Helden Magazine) Amazing Monday Sports & VR
Arne Mosselman (Helden Magazine) Amazing Monday Sports & VRArne Mosselman (Helden Magazine) Amazing Monday Sports & VR
Arne Mosselman (Helden Magazine) Amazing Monday Sports & VRMedia Perspectives
 
Tony Parisi (VP Platform, Wevr) The Immersive Web
Tony Parisi (VP Platform, Wevr) The Immersive WebTony Parisi (VP Platform, Wevr) The Immersive Web
Tony Parisi (VP Platform, Wevr) The Immersive WebAugmentedWorldExpo
 
The Publisher's Response, Digiday WTF VR, May 11th, 2016
The Publisher's Response, Digiday WTF VR, May 11th, 2016The Publisher's Response, Digiday WTF VR, May 11th, 2016
The Publisher's Response, Digiday WTF VR, May 11th, 2016Digiday
 
Exploring Interactions with Light
Exploring Interactions with LightExploring Interactions with Light
Exploring Interactions with LightArtefact
 
Tech trends presentation
Tech trends presentationTech trends presentation
Tech trends presentationRebecca Churt
 
Disrupting Publishing & Content Marketing
Disrupting Publishing & Content MarketingDisrupting Publishing & Content Marketing
Disrupting Publishing & Content MarketingKyle Lacy
 
Content 2017 - Content Marketing and the Customer Experience - Full Presentation
Content 2017 - Content Marketing and the Customer Experience - Full PresentationContent 2017 - Content Marketing and the Customer Experience - Full Presentation
Content 2017 - Content Marketing and the Customer Experience - Full PresentationDemand Spring
 
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...DigitalMarketingShow
 
The art of creating emotional and impactful branded VR content
 The art of creating emotional and impactful branded VR content	 The art of creating emotional and impactful branded VR content
The art of creating emotional and impactful branded VR content Peder Sandqvist
 
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video Filipp Paster
 
Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...
Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...
Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...Ravi Jain
 
JnJ Interactive Insight Report_Age of Experience 2016.05
JnJ Interactive Insight Report_Age of Experience 2016.05JnJ Interactive Insight Report_Age of Experience 2016.05
JnJ Interactive Insight Report_Age of Experience 2016.05JnJinteractive
 
You Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive VideoYou Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive VideoFilipp Paster
 
JnJinteractive insight report zero screen_Feb_170223
JnJinteractive insight report zero screen_Feb_170223JnJinteractive insight report zero screen_Feb_170223
JnJinteractive insight report zero screen_Feb_170223JnJinteractive
 
JnJ Insight Report_2016 Digital Media Summary_2017.01
JnJ Insight Report_2016 Digital Media Summary_2017.01JnJ Insight Report_2016 Digital Media Summary_2017.01
JnJ Insight Report_2016 Digital Media Summary_2017.01JnJinteractive
 

Viewers also liked (20)

Dummy's guide to Virtual Reality - Top 5 basic things you should know about VR
Dummy's guide to Virtual Reality - Top 5 basic things you should know about VRDummy's guide to Virtual Reality - Top 5 basic things you should know about VR
Dummy's guide to Virtual Reality - Top 5 basic things you should know about VR
 
Virtual Reality 2020
Virtual Reality 2020Virtual Reality 2020
Virtual Reality 2020
 
Go Immersive
Go ImmersiveGo Immersive
Go Immersive
 
Arne Mosselman (Helden Magazine) Amazing Monday Sports & VR
Arne Mosselman (Helden Magazine) Amazing Monday Sports & VRArne Mosselman (Helden Magazine) Amazing Monday Sports & VR
Arne Mosselman (Helden Magazine) Amazing Monday Sports & VR
 
Tony Parisi (VP Platform, Wevr) The Immersive Web
Tony Parisi (VP Platform, Wevr) The Immersive WebTony Parisi (VP Platform, Wevr) The Immersive Web
Tony Parisi (VP Platform, Wevr) The Immersive Web
 
The Publisher's Response, Digiday WTF VR, May 11th, 2016
The Publisher's Response, Digiday WTF VR, May 11th, 2016The Publisher's Response, Digiday WTF VR, May 11th, 2016
The Publisher's Response, Digiday WTF VR, May 11th, 2016
 
Exploring Interactions with Light
Exploring Interactions with LightExploring Interactions with Light
Exploring Interactions with Light
 
Tech trends presentation
Tech trends presentationTech trends presentation
Tech trends presentation
 
Disrupting Publishing & Content Marketing
Disrupting Publishing & Content MarketingDisrupting Publishing & Content Marketing
Disrupting Publishing & Content Marketing
 
Content 2017 - Content Marketing and the Customer Experience - Full Presentation
Content 2017 - Content Marketing and the Customer Experience - Full PresentationContent 2017 - Content Marketing and the Customer Experience - Full Presentation
Content 2017 - Content Marketing and the Customer Experience - Full Presentation
 
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
Investigative Content: Bringing Authenticity, Purpose and Truth to your Conte...
 
The art of creating emotional and impactful branded VR content
 The art of creating emotional and impactful branded VR content	 The art of creating emotional and impactful branded VR content
The art of creating emotional and impactful branded VR content
 
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
IGNITION 2016: You Missed Mobile — Don't Miss Immersive Video
 
Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...
Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...
Got a minute? The Power of Immersive, short form video | AASCU 2016 Communica...
 
JnJ Interactive Insight Report_Age of Experience 2016.05
JnJ Interactive Insight Report_Age of Experience 2016.05JnJ Interactive Insight Report_Age of Experience 2016.05
JnJ Interactive Insight Report_Age of Experience 2016.05
 
You Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive VideoYou Missed Mobile — Don't Miss Immersive Video
You Missed Mobile — Don't Miss Immersive Video
 
SFScon16 - Bruno Mandolesi: “OpenSource & Virtual Reality”
SFScon16 - Bruno Mandolesi: “OpenSource & Virtual Reality”SFScon16 - Bruno Mandolesi: “OpenSource & Virtual Reality”
SFScon16 - Bruno Mandolesi: “OpenSource & Virtual Reality”
 
JnJinteractive insight report zero screen_Feb_170223
JnJinteractive insight report zero screen_Feb_170223JnJinteractive insight report zero screen_Feb_170223
JnJinteractive insight report zero screen_Feb_170223
 
Peek into the world of wearables using augmented and virtual reality for bu...
Peek into the world of wearables  using augmented and virtual reality  for bu...Peek into the world of wearables  using augmented and virtual reality  for bu...
Peek into the world of wearables using augmented and virtual reality for bu...
 
JnJ Insight Report_2016 Digital Media Summary_2017.01
JnJ Insight Report_2016 Digital Media Summary_2017.01JnJ Insight Report_2016 Digital Media Summary_2017.01
JnJ Insight Report_2016 Digital Media Summary_2017.01
 

Similar to How to use virtual reality headsets to create immersive brand content and serious games

Technolust: Kitbashing the Future
Technolust: Kitbashing the FutureTechnolust: Kitbashing the Future
Technolust: Kitbashing the FutureFITC
 
Guide to Virtual Reality Storytelling
Guide to Virtual Reality StorytellingGuide to Virtual Reality Storytelling
Guide to Virtual Reality StorytellingDejan Gajsek
 
TalkUX - UX in VR - UNIT9
TalkUX - UX in VR - UNIT9TalkUX - UX in VR - UNIT9
TalkUX - UX in VR - UNIT9Laura Cortes
 
Designing for VR
Designing for VRDesigning for VR
Designing for VRElad Drory
 
Try to move it from side .docx
Try to move it from side .docxTry to move it from side .docx
Try to move it from side .docxwillcoxjanay
 
Google io 2015, Trip Report
Google io 2015, Trip ReportGoogle io 2015, Trip Report
Google io 2015, Trip ReportDiana Laboy-Rush
 
Blob Business plan
Blob Business planBlob Business plan
Blob Business planMiel Kurris
 
AFC Café: Robin marx
AFC Café: Robin marxAFC Café: Robin marx
AFC Café: Robin marxAFC Leuven
 
Top 10 Gadgets for kids in 2020
Top  10  Gadgets  for  kids  in  2020  Top  10  Gadgets  for  kids  in  2020
Top 10 Gadgets for kids in 2020 AryanMehra6
 
Outlook on the (potential) Future of the German Games Industry | Ralf C. Adam
Outlook on the (potential) Future of the German Games Industry | Ralf C. AdamOutlook on the (potential) Future of the German Games Industry | Ralf C. Adam
Outlook on the (potential) Future of the German Games Industry | Ralf C. AdamRalf C. Adam
 
The presentation secrets of steve jobs
The presentation secrets of steve jobsThe presentation secrets of steve jobs
The presentation secrets of steve jobsDavid Setiawan
 
Museum of Computing Newsletter May 2013
Museum of Computing Newsletter May 2013Museum of Computing Newsletter May 2013
Museum of Computing Newsletter May 2013Donald Jones
 
All about Virtual Reality & Oculus Rift
All about Virtual Reality & Oculus RiftAll about Virtual Reality & Oculus Rift
All about Virtual Reality & Oculus RiftSaurabh Sawhney
 
Virtual Reality: Is this the final frontier for children's entertainment? | @...
Virtual Reality: Is this the final frontier for children's entertainment? | @...Virtual Reality: Is this the final frontier for children's entertainment? | @...
Virtual Reality: Is this the final frontier for children's entertainment? | @...Dubit
 
Focus fast bigd15_roger_belveal_2015-09-19
Focus fast bigd15_roger_belveal_2015-09-19Focus fast bigd15_roger_belveal_2015-09-19
Focus fast bigd15_roger_belveal_2015-09-19Roger Belveal
 
Sineads class powerpoint
Sineads class powerpointSineads class powerpoint
Sineads class powerpointsalamul123
 

Similar to How to use virtual reality headsets to create immersive brand content and serious games (20)

Technolust: Kitbashing the Future
Technolust: Kitbashing the FutureTechnolust: Kitbashing the Future
Technolust: Kitbashing the Future
 
Guide to Virtual Reality Storytelling
Guide to Virtual Reality StorytellingGuide to Virtual Reality Storytelling
Guide to Virtual Reality Storytelling
 
TalkUX - UX in VR - UNIT9
TalkUX - UX in VR - UNIT9TalkUX - UX in VR - UNIT9
TalkUX - UX in VR - UNIT9
 
Designing for VR
Designing for VRDesigning for VR
Designing for VR
 
Try to move it from side .docx
Try to move it from side .docxTry to move it from side .docx
Try to move it from side .docx
 
Google io 2015, Trip Report
Google io 2015, Trip ReportGoogle io 2015, Trip Report
Google io 2015, Trip Report
 
Oculus rift bababte presentation
Oculus rift   bababte presentationOculus rift   bababte presentation
Oculus rift bababte presentation
 
Occulus glass
Occulus glassOcculus glass
Occulus glass
 
Blob Business plan
Blob Business planBlob Business plan
Blob Business plan
 
What the hell is Virtual Reality?
What the hell is Virtual Reality?What the hell is Virtual Reality?
What the hell is Virtual Reality?
 
AFC Café: Robin marx
AFC Café: Robin marxAFC Café: Robin marx
AFC Café: Robin marx
 
Top 10 Gadgets for kids in 2020
Top  10  Gadgets  for  kids  in  2020  Top  10  Gadgets  for  kids  in  2020
Top 10 Gadgets for kids in 2020
 
Outlook on the (potential) Future of the German Games Industry | Ralf C. Adam
Outlook on the (potential) Future of the German Games Industry | Ralf C. AdamOutlook on the (potential) Future of the German Games Industry | Ralf C. Adam
Outlook on the (potential) Future of the German Games Industry | Ralf C. Adam
 
The presentation secrets of steve jobs
The presentation secrets of steve jobsThe presentation secrets of steve jobs
The presentation secrets of steve jobs
 
Museum of Computing Newsletter May 2013
Museum of Computing Newsletter May 2013Museum of Computing Newsletter May 2013
Museum of Computing Newsletter May 2013
 
All about Virtual Reality & Oculus Rift
All about Virtual Reality & Oculus RiftAll about Virtual Reality & Oculus Rift
All about Virtual Reality & Oculus Rift
 
Virtual Reality: Is this the final frontier for children's entertainment? | @...
Virtual Reality: Is this the final frontier for children's entertainment? | @...Virtual Reality: Is this the final frontier for children's entertainment? | @...
Virtual Reality: Is this the final frontier for children's entertainment? | @...
 
Hololens
Hololens Hololens
Hololens
 
Focus fast bigd15_roger_belveal_2015-09-19
Focus fast bigd15_roger_belveal_2015-09-19Focus fast bigd15_roger_belveal_2015-09-19
Focus fast bigd15_roger_belveal_2015-09-19
 
Sineads class powerpoint
Sineads class powerpointSineads class powerpoint
Sineads class powerpoint
 

More from Digiworks

Digital brand content - éditorialiser sa marque à l’ère digitale
Digital brand content - éditorialiser sa marque à l’ère digitaleDigital brand content - éditorialiser sa marque à l’ère digitale
Digital brand content - éditorialiser sa marque à l’ère digitaleDigiworks
 
Social suricate, animez vos communautés avec l’expertise d’une agence
Social suricate, animez vos communautés avec l’expertise d’une agenceSocial suricate, animez vos communautés avec l’expertise d’une agence
Social suricate, animez vos communautés avec l’expertise d’une agenceDigiworks
 
Conference "Branded entertainment et gamification, comment concevoir des expe...
Conference "Branded entertainment et gamification, comment concevoir des expe...Conference "Branded entertainment et gamification, comment concevoir des expe...
Conference "Branded entertainment et gamification, comment concevoir des expe...Digiworks
 
Transmedia : raconter une histoire à l'ère digitale
Transmedia : raconter une histoire à l'ère digitaleTransmedia : raconter une histoire à l'ère digitale
Transmedia : raconter une histoire à l'ère digitaleDigiworks
 
Digiworks : expériences interactives et advergames
Digiworks : expériences interactives et advergamesDigiworks : expériences interactives et advergames
Digiworks : expériences interactives et advergamesDigiworks
 
Gamification - Le digital marketing entertainment au service du marketing
Gamification - Le digital marketing entertainment au service du marketingGamification - Le digital marketing entertainment au service du marketing
Gamification - Le digital marketing entertainment au service du marketingDigiworks
 
CJVM 2012 - Adaptation de série TV en webgame
CJVM 2012 - Adaptation de série TV en webgameCJVM 2012 - Adaptation de série TV en webgame
CJVM 2012 - Adaptation de série TV en webgameDigiworks
 
Mobile : usages et perspectives
Mobile : usages et perspectivesMobile : usages et perspectives
Mobile : usages et perspectivesDigiworks
 
Gamification nouvelle tendance de la communication
Gamification nouvelle tendance de la communicationGamification nouvelle tendance de la communication
Gamification nouvelle tendance de la communicationDigiworks
 
Conférence Advergame MIG2011 - Advergame présentation de business cases
Conférence Advergame MIG2011 - Advergame présentation de business casesConférence Advergame MIG2011 - Advergame présentation de business cases
Conférence Advergame MIG2011 - Advergame présentation de business casesDigiworks
 
Le jeu social pour la communication
Le jeu social pour la communicationLe jeu social pour la communication
Le jeu social pour la communicationDigiworks
 

More from Digiworks (11)

Digital brand content - éditorialiser sa marque à l’ère digitale
Digital brand content - éditorialiser sa marque à l’ère digitaleDigital brand content - éditorialiser sa marque à l’ère digitale
Digital brand content - éditorialiser sa marque à l’ère digitale
 
Social suricate, animez vos communautés avec l’expertise d’une agence
Social suricate, animez vos communautés avec l’expertise d’une agenceSocial suricate, animez vos communautés avec l’expertise d’une agence
Social suricate, animez vos communautés avec l’expertise d’une agence
 
Conference "Branded entertainment et gamification, comment concevoir des expe...
Conference "Branded entertainment et gamification, comment concevoir des expe...Conference "Branded entertainment et gamification, comment concevoir des expe...
Conference "Branded entertainment et gamification, comment concevoir des expe...
 
Transmedia : raconter une histoire à l'ère digitale
Transmedia : raconter une histoire à l'ère digitaleTransmedia : raconter une histoire à l'ère digitale
Transmedia : raconter une histoire à l'ère digitale
 
Digiworks : expériences interactives et advergames
Digiworks : expériences interactives et advergamesDigiworks : expériences interactives et advergames
Digiworks : expériences interactives et advergames
 
Gamification - Le digital marketing entertainment au service du marketing
Gamification - Le digital marketing entertainment au service du marketingGamification - Le digital marketing entertainment au service du marketing
Gamification - Le digital marketing entertainment au service du marketing
 
CJVM 2012 - Adaptation de série TV en webgame
CJVM 2012 - Adaptation de série TV en webgameCJVM 2012 - Adaptation de série TV en webgame
CJVM 2012 - Adaptation de série TV en webgame
 
Mobile : usages et perspectives
Mobile : usages et perspectivesMobile : usages et perspectives
Mobile : usages et perspectives
 
Gamification nouvelle tendance de la communication
Gamification nouvelle tendance de la communicationGamification nouvelle tendance de la communication
Gamification nouvelle tendance de la communication
 
Conférence Advergame MIG2011 - Advergame présentation de business cases
Conférence Advergame MIG2011 - Advergame présentation de business casesConférence Advergame MIG2011 - Advergame présentation de business cases
Conférence Advergame MIG2011 - Advergame présentation de business cases
 
Le jeu social pour la communication
Le jeu social pour la communicationLe jeu social pour la communication
Le jeu social pour la communication
 

Recently uploaded

The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024Web Trainings Academy
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRAnton Shulke
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
 
Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024nehapardhi711
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...faugserv
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationBrand Highlighters
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.Stacey Cost
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! Tasos Veliadis
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationJoseph Lewis Aguirre
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxayush20231
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
 
Ash By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionAsh By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionMark Milutin
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Prof. Marcus Renato de Carvalho
 
Metropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityMetropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityDonna Lenk
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.Stacey Cost
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
 

Recently uploaded (20)

The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024The Rise of AI in Digital Marketing in 2024
The Rise of AI in Digital Marketing in 2024
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
A quick journey across brands, industries and people.
A quick journey across brands, industries and people.A quick journey across brands, industries and people.
A quick journey across brands, industries and people.
 
TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes! TikTok: The Cultural Revolution in 10 minutes!
TikTok: The Cultural Revolution in 10 minutes!
 
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a NationThe Wealth of a Homeonwers association is analogous to the wealth of a Nation
The Wealth of a Homeonwers association is analogous to the wealth of a Nation
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptxBlue and Yellow Illustrative Digital Education Presentation (1).pptx
Blue and Yellow Illustrative Digital Education Presentation (1).pptx
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
Ash By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionAsh By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative Direction
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
Metropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual cityMetropolis of Dreams metaverse virtual city
Metropolis of Dreams metaverse virtual city
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 

How to use virtual reality headsets to create immersive brand content and serious games

  • 1. F O R Y O U R M A R K E T I N G , F O R Y O U R C O M M U N I C A T I O N virtual reality headsets
  • 2. Immersive brand experience • Immersion: with a virtual headset, you live in another world, a virtual and limitless universe. • Experience: beyond the immersion, there is no screen anymore, so your emotions and feelings are stronger. • Differentiation: 2 minutes with a virtual headset can be more impacting than all other kind of entertainment. • Technology: be the first to explore the capacities of those headsets.
 2
  • 3. How can we use those new virtual headsets ? 3
  • 4. The Oculus Rift and Morpheus project are the next-generation virtual reality headset for immersive gaming. 4 But we can use it for other purposes…
  • 5. A short video to understand the emotions the headsets can provide. http://www.youtube.com/watch?v=RjNLvgqZgUIW 5
  • 6. Once on your head, you enter a new environment… 6 Put the headset on and enter a new world, like if you were driving a car.
  • 7. 7 Test your new prototypes. • You are now able to test the designs of your cars in virtual, but « larger than life » conditions.
  • 8. 8 Spend time with your friends • You can not see your friend tonight ? Put a virtual headset on and see a virtual living room with your real friends. It can explain why Facebook bought Oculus.
  • 9. 9 Choose the right furniture. • Before going to a furniture store like Ikea, if you hesitate between two models, try them in a virtual environment.
  • 10. 10 Test your new packaging. • You can test your product in virtual supermarket shelves, so your marketing study will be more effective.
  • 11. 11 Try your new home. • Do you want experience you futur apartment ? The virtual visits are now amazing, giving you true feeling of space.
  • 12. 12 Visit museums and old civilizations. • Imagine a Museum, like « Le Louvre », owning a room full of virtual headseats, to visit ancient places like never.
  • 13. 13 Learn to drive. • Take your time to learn driving. Train yourself to look at your right and left.
  • 14. 14 Experience immersive serious games. • Leverage the way you learn thanks to immersive serious games.
  • 15. 15 How does it work ? • You need 3D environments • And… that’s all :)
  • 16. 16 We do it with Unity 3D • Unity is a 3D engine, its aim is to create video games, but we use it to create immersive experiences.
  • 17. 17 How much does it cost ? • Less than a video game because those experiences do not need any gameplay. • But it depends of your goals. For instance, a Gran Turismo looking car is worth a week of work. Reaching perfection is time consuming.
  • 18. +33 (0)2 78 77 02 60 contactweb@digiworks.fr Let’s do it together !
  • 19. P I C T U R E S ’ C R E D I T S Deadendthrills (Duncan Harris) ! Steam Postcards (Iain Andrews) ! Virtual Geographic (James Pollock) ! NOTRL (Josh Taylor) ! VRP (Leo Sang)