This document discusses how emerging technologies are disrupting marketing by enabling constant connectivity, machine-to-machine communication, data collection from sensors, and the growth of smart devices and systems. Key points discussed include how technology is enabling an always-connected lifestyle through mobile devices, the Internet of Things, and data-driven personalized messaging and recommendations.

1. TECH
TRENDS
DISRUPTING MARKETING
How technology is changing the
way we reach buyers.

2. I AM A MARKETER.
Content & Brand Management
at OpenView Venture Partners
Previously in Marketing
at HubSpot
rchurt
@
openview.vc/socialsummitkeynote

3. WELCOME

4. WELCOME

8. 87%
always
connected

10. 70% of the worldwide
smartphone sales by
2030

11. we are
what we
wearables

13. not so
smart car

14. smart car
not so

15. rethink
what it means
to be smart

16. connected?
what’s

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37. 1. It’s machine-to-machine communication;
2. It’s built on cloud computing and networks of
data-gathering sensors;
3. It’s mobile, virtual, and instantaneous
connection;
4. It’s going to make everything in our lives from
streetlights to seaports “smart.”

38. 1. It’s machine-to-machine communication;
2. It’s built on cloud computing and networks of
data-gathering sensors;
3. It’s mobile, virtual, and instantaneous
connection;
4. It’s going to make everything in our lives from
streetlights to seaports “smart.”

39. 1. It’s machine-to-machine communication;
2. It’s built on cloud computing and networks of
data-gathering sensors;
3. It’s mobile, virtual, and instantaneous
connection;
4. It’s going to make everything in our lives from
streetlights to seaports “smart.”

40. 1. It’s machine-to-machine communication;
2. It’s built on cloud computing and networks of
data-gathering sensors;
3. It’s mobile, virtual, and instantaneous
connection;
4. It’s going to make everything in our lives from
streetlights to seaports “smart.”

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44. marketers make experiences

45. we make
magic!

48. Predictive recommendations
will help you
step into the future.

49. data for
personalized messaging

50. behavioral analytics
at scale

51. 1. Are we there for customers in the moments
they need us?
2. Are we gathering the right data and insights
and getting smarter and better with each
customer interaction?
3. Are we embracing speed as a value in
everything we do?

52. 1. Are we there for customers in the moments
they need us?
2. Are we gathering the right data and insights
and getting smarter and better with each
customer interaction?
3. Are we embracing speed as a value in
everything we do?

53. 1. Are we there for customers in the moments
they need us?
2. Are we gathering the right data and insights
and getting smarter and better with each
customer interaction?
3. Are we embracing speed as a value in
everything we do?

54. my wish

55. Make each
consumer
interaction
better
than the last!

56. Q A+

57. THANK
YOU!
rchurt
@
openview.vc/socialsummitkeynote