Aggregate short form video (2 minutes or less) has the potential to make a more meaningful impact on higher ed audiences than longer formats. When parsed appropriately, this content is eminently more digestible, shareable, and watchable than traditional marketing videos. This session will deliver hands-on tips on effectively managing the production of meaningful short form content no matter what the budget, equipment, or resources. Presented at the AASCU 2016 Communications Conference for Senior Professionals http://www.aascu.org/meetings/comm16/ March 29, 2016 AASCU Office Building Washington D.C.

1. Got a Minute?
The Power of Immersive
Short Form Video*
Ravi Jain, Boston College
@ravidjain

2. Who is this session for?
Creators Managers Buyers
#AASCUcomm @ravidjain

3. What are we doing here today?
Define
Short
Form
Video
Examples
Production
Workflow
Takeaways
#AASCUcomm @ravidjain

4. 80%
60,000x
1.8 million
59%

5. Short Form Video (SFV)
Extreme short form: 15 secs or less
Short form video: 30 secs to 3 min
Coffee break length: 5 to 8 min
Extended online clip: 10 to 20 min
“I wish I was on TV” clip: 30+ min
#AASCUcomm @ravidjain

6. 2001 - 12 minutes 2002 - 9 minutes
2005 - 8 minutes 2007- 4 minutes

7. Length isn’t everything (!)
Story dictates how long it should be
Poorly made short video can drag
Well made longer format can fly by
#AASCUcomm @ravidjain

8. So why Short Form Video?
Forces more immediate storytelling
Hooks the viewer
Small investment from the user
Offers opportunity to parse and extend
Aligns well with social media
#AASCUcomm @ravidjain

9. A Boston College Minute: Homecoming
http://at.bc.edu/homecoming/

10. DNA of The Boston College Minute
No “set pieces”
No talking to the camera
No lower thirds
You are IN the story
Doesn’t overstay welcome
#AASCUcomm @ravidjain

11. SFV 101:
Prep Phase

12. What?
Why?
Where?
How?

13. SFV 101:
Pre-production

14. Be Prepared
Storyboard
Shot list
Inventory
Team communication
#AASCUcomm @ravidjain

15. Storyboard (Even if you draw like a 5 year old)

16. A Boston College Minute: Illumination
http://at.bc.edu/illumination/

17. SFV 101:
Production

18. Be Agile
Think quickly, shoot slowly
Go with the flow
Audio & video aren’t married
Repeated Actions FTW!
#AASCUcomm @ravidjain

19. Battleplans
http://at.bc.edu/battleplans/

20. SFV 101:
Post-production

21. Log, log, log

24. Log, log, log

25. Lev Kuleshov
Kuleshov Effect

26. A + B = More than A + B

27. Sequencing
Linear (editing in camera)
Non-linear (sculptural film-making)
#AASCUcomm @ravidjain

28. “But wait, there’s more!”

29. Extreme Short Form Video:
A Matter of Seconds

30. Give me a few seconds of your time
Vine = 6 seconds
Instagram = 15 seconds
Near instantaneous
Hard-wired social media content
#AASCUcomm @ravidjain

31. Vine
https://vine.co/v/M0hhBQr52rr

32. #DoItForTheVine

33. Instagram
https://www.instagram.com/p/4Rps10AZDC/

34. #BehindTheGreens
https://www.facebook.com/FarmersInsurance/app/1640670439488032/

35. Live Streaming:
Instant Content Karma

36. The Revolution will be live-streamed
Periscope
Facebook
Live feedback gain
Where to start?
Where to end?
#AASCUcomm @ravidjain

37. Interactive Video:
“It’s the Future!”

38. Interactive non-linear video
http://at.bc.edu/inconclusion/

39. 360 Video / VR
http://at.bc.edu/insiderjerryyorkslockerroom/

40. Engagement:
Extending Reach

41. Social Media Outreach
https://youtu.be/qvsRthnzcTw

42. Social Media Element
https://twitter.com/harvard

43. Measuring Results

44. Clear Understanding of Goals
https://youtu.be/dazcDqYgxjY

46. Listen to this:
The Importance of Audio

48. “Is thing on?”
Microphones
Monitors
Room tone
Music
#AASCUcomm @ravidjain

49. One more thing:
We didn’t invent this all

51. https://youtu.be/2w4pFNCzhTg

52. Takeaways

53. 1 What and why of
Short Form Video
2Reap the benefits of
careful planning
3
4 Delivery platforms
continue to evolve
Video strategy aligns
w/ institutional voice
#AASCUcomm @ravidjain

54. Q & A

55. Thank you!
#AASCUcomm @ravidjain

56. Got a Minute?
The Power of Immersive
Short Form Video*
Ravi Jain, Boston College
@ravidjain