This document summarizes an opportunity to transform philanthropy through personal storytelling on a digital platform called Benevolent. It notes that human needs outweigh current philanthropic capacity. Benevolent aims to make giving more personalized and impactful by connecting donors to individuals' stories and tracking how donations are used. This could transform the experience for recipients, donors, and corporate partners by rewarding positive action and fostering deeper connections. The business model involves donor acquisition and retention, local story development, and brand integration to support recipients and grow philanthropic impact over time.

1. Transforming Philanthropy Through Personal Story Telling

2. Current Situation
Human need outweighs the
capacity for help
Need is becoming ever more
localized
Giving is big business
Givers and consumers want
giving to have clear results
“Philanthropy plays a critical part of the still-evolving trend of consumers
rewarding companies and brands who demonstrate social responsibility.”
- Yankelovich Monitor Study 2011

3. Opportunity
Facts… Actions…
Americans spend more on Create a trusted network for
giving ($254B) than on person to person giving in
online sales. a networked environment
Connecting with one Invite brands and media
person’s story increases partners into the
the donor’s willingness to distribution of actionable
give by 193%. content.
Being asked to give by Transform personal giving
someone you trust and brand-connected
increases likelihood of giving.
giving by 200%.

4. Experience
“On the Benevolent site, there’s proof that you know your
money’s going somewhere and it really puts a face on it.
Donating to someone buying a winter coat to get to school,
which I can totally relate to. That’s why I did it.”- Donor

5. Benevolent Makes Giving Personal
We follow each story through the journey, from need to
funding to success and then beyond…
Video of personal story Each need is validated Crowd giving makes
allows donor and by a local, approved every donor feel like an
recipient to make a nonprofit partner important donor
unique connection

6. Transformational Giving
Transforms everyone involved, from recipient to donor to
corporate partner and beyond.
Reward Breaking Move People Clear
Positive Barriers Beyond Results
Action Impasse
Brand More Higher Customer Deeper
Opportunities Engagement Connections
Connection Motivation
to Give

7. Personal Stories = Focal Point
14 Donors gave from $15 to
$80 each for Al’s uniform.
Al and Eva’s narratives Benevolent sent a grant
and videos were along to Inspiration for
viewed over 333 times. Al’s uniform.
Al and Eva both
Eva at Inspiration
send thanks and
Corporation helped
updates for donors
Al post his need to
about Al’s success.
Benevolent.
Al was ready to step up
Al is now back on
No community and out of homelessness his feet. 370 page
funds to help were and take a job as a waiter. views since the
available. He needed a uniform to need was met.
take the job.
“With the help of Benevolent and Inspiration I was able to turn my life completely
around. I have a great job and a place to live where I pay my own rent... It’s nice to
see that there are still people and programs out there that still care.” - Al

8. Hyper-Local Integration Potential
Help someone in Waukegan
A crib
for my baby
in our new
apartment
on our own

9. Structure Donor
Acquisition,
Retention &
Stewardship
Local Story
Development Sponsorship
, &
Publishing Brand
and Video/ Integration
Content
Creation
Leadership
Growth,
Innovation &
Marketing & Stewardship
Brand Nonprofit
Development Partnership
Support
Advertising & Development
&
PR Admin

10. Media Content Opportunity
Stories originate from Benevolent, the media, or local partner and are
then expanded through other channels
Local
Benevolent
Newspaper
Branded Video/Broadc
Content ast
Social Media

11. Media Content Opportunity

12. Benevolent Team and Board
Megan Kashner Aleca Sullivan Michele Larimer Christopher Barrett
Founder and CEO Resource Development Planning & Implementation Development & Partnerships
John Power Samantha Brdek Paul Crossey Brianna Dines
Community Engagement Accounting & Finance Marketing Social Media
Board of Directors Advisory Board
Adam Radulovic Andy Angelos Chris Morgan
President, xl.net SocialKaty Lantern Partners
Jaimi Goodfriend Paul Baker Doug Masters
Partner, Trading Sciences Webitects Loeb & Loeb
Ken Obel Billy Belchev Linda Palm
Principal, GoodCounsel Webitects McHenry Insurance
Chinwe Onyeangoro Bill Brichta Mike Samson
Principal, Fundwell Shape Strategies Crowdspring
Scott Allard Lon Chow Chris Siebert
Associate Professor, U. of C. Apex Venture Partners Pfingsten Partners
Mari Kuraishi Michael Clark Andy Slocum
President, GlobalGiving Sidley & Austin, LLP Thoughtworks
Ethan Cohen Biju Kulathakal Judith Venturino
CEO, Easy2 Technologies Trading Block KPMG

13. The Business Side
• Gividual Solutions, Inc. is the C-Corp where our intellectual property,
patent-pending software and our for profit licensing, customization,
and consulting services reside.
• Unlike Benevolent, our nonprofit 501(c)3, Gividual allows us to share
our unique platform with other organizations who are interested in
transformational giving and micro-lending, to operate as paid
advisors, and to continue to develop and license new software for the
philanthropic category.
• Together, Benevolent and Gividual allow us to engage in multiple
ways to transform giving for donors, recipients, companies, partners
and nonprofits.

14. Numbers
• Benevolent can meet over 25,000 people’s needs
each year by FY16.
• Benevolent will be self-sustaining by FY15.
• Channel almost $10M in support to people each
year by FY16.
• Each $1 contributed makes $36 in impact.
• Gividual’s revenues will exceed expenses by FY16.
• FY16 EBITDA of $2.3M and cumulative EBITDA of
$1.3M
Fiscal Year: Starts July 1, Ends June 30

15. Results
“Knowing that people care warms my heart
and has strengthened my faith in people.”
- Bridgett