The document discusses corporate social responsibility (CSR) and provides examples of CSR programs. It notes that CSR describes a company's efforts to improve society through donations, environmental initiatives, and sponsorships. Successful CSR programs are aligned with a company's brand, engage employees, and leverage external partnerships for reputation and goodwill. The document analyzes case studies of how Chesapeake Energy and Pompeian Olive Oil implemented effective CSR programs centered around community engagement and health/wellness initiatives.