SlideShare a Scribd company logo
Organize services
#SEE18
The Two Secrets
Steve Brand Stéphane Pinault
Organize services
#SEE18
The Facts…
Steve Brand
Organize services
#SEE18
The Evidence…PTC Case Study
Stéphane Pinault
6
• Global Software Company, $1B+
Revenue
• Design, Manufacture, Operate, and
Service “Things”
• Leading Industrial Innovation Platform
and Solutions
• Global Network of 400K+ Developers
and 1K+ Partners
KCS FOUNDATION @
600+ knowledge workers
20% new issue rate
24 FTE managing knowledge
44 Knowledge Domain Experts
118,000 public articles
201,000 total articles
Questions
Online
Knowledge Centered Service
Dynamic Content in the
Customer’s Workflow
2011 2016
155,000
108,000
139,000
615,000
10 %
469 %
0.9 %
deflection in Case Logger
Questions 155,000 139,00010 %
0.9 %
deflection in Case Logger
“Search” technology
does not work well
A neural network that
learns patterns of
words and assigns
vectors
5 Years of Case Descriptions
Natural language
Engineers’ Associations with
Articles
Customer description PTC Knowledge Article
Home Grown Search “Dylan”
Dylan
“Please help poor performance”
Bing Translator into Klingon
33%
deflection w/Dylan
0.9 %
Deflection pre/Dylan
29,000
Cases resolved
20%
Cases reduction
November 2016 January 2018
35%
Dylan accuracy rate
Initial success drove an online experience redesign
Dylan
Machine Learning
driving customer’s success
User level knowledge recommendations
Driving a new education content consumption model
Digital voice of the customer to listen at scale
Predicting Churn risks
Guiding expansion opportunities
Proactive / Predictive customer engagement
Organize services
#SEE18
Wrap Up
Steve Brand Stéphane Pinault
Organize services
#SEE18
The KCS Practices
Capture
Structure
Reuse
Improve
Solve
LoopLeadership &
Communication
Performance
Assessment
Process
Integration
Content
HealthEvolve
Loop
Organize services
#SEE18
KCS Opportunity Assessment
KCS Foundations Workshop
KCS Leadership
KCS Design Workshop
Adoption Roadmap Planning
KCS Project Management
Organize services
#SEE18
Thank You
Steve Brand Stéphane Pinault
steve_brand@sgsa.com
sgsa.com
linkedin.com/in/stevebrand/
spinault@stepink.fr
stepink.fr
https://www.linkedin.com/in/stéphane-pinault-10366b1/

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