This document proposes developing UNESCO World Heritage sites into "Eco-Landmarks" to promote sustainable development practices. It suggests using these recognizable landmarks to raise global awareness of sustainability issues through virtual representations on smartphones and computers. Doing so could attract widespread interest and financial backing for sustainability initiatives. The document advocates for a professional, collaborative approach using new communication technologies to address sustainability challenges, as past methods have shown limited effectiveness.

1. Sustainable Future Eco-Landmarks ©TM ®

2. 2013
How do we shift in a world that is massively old paradigm?
John Strohl in LinkedIn
 No coherent agreement
 A lot to be done isn't "new“
 Old paradigm problems are complex,
compound, massive

3.  A lot to be done IS new
 Need for collective action
 Need for
non-hierarchical
self-organizing
flexible structure
2013

4.  A way to CONVINCE & PERSUADE (right people in right time)
on the ‘desperate’ element (LACK OFTIME)
 NEW THINKING tools
 CONTROL to eliminate external obstacles
 VIRTUAL representation
 playground based on REAL LIFE problems
 TANGIBLE & ACCEPTABLE outcomes
 Paradigm STRUCTURAL ELEMENTS carefully selected
… but above all, we need…
2013

6. Cinema…
 From a scientific tool turned to a
universal fine art
 with a little help from Hollywood, Eisenstein
& similar leverages
 This is how it passed to the big audience

7. Cinema…
 From a scientific tool turned to a
universal fine art
 with a little help from Hollywood, Eisenstein
& similar leverages
 This is how it passed to the big audience

8. Multimedia…
 From software to
infotainment &
edutainment
 with a little help from inter-
disciplinary teams,
graphic designers, directors
& similar leverages.
 This is how it passed to the big audience

9. Same thing will happen today…
Sustainable Development
will be promoted
with a little help from
World Nature &
Culture Heritage
Eco-Landmark offers the leverage

10. UNESCO
Monuments
will turn to:
Sustainable paradigms
Development practices
functional & useful & familiar
This is how Sustainable Development
will pass to the big audience
Drivers & enablers

11. Leverage
Culture
Context

12. Collaborative networking practice
to minimize risks
Prevention is better than cure;
and promotion is better than prevention
A way to raise awareness
on Sustainable Development
A global Business opportunity
with a cause: exponential Sustainability awareness rise
Eco-Landmarks

13. Production method
A group chooses an UNESCO’s
Monument and transform it into
a virtual
Sustainable Future Eco-Landmark in two years
We use UNESCO’s World Heritage monuments
They are among the seven Sustainability Puzzle parts
Product:
Tangible prototypes
Eco-Landmarks

14. Home Business Education Public
administration
Local
communities
Countries Whole regions
Tourist
Destinations
(Eco-Landmarks)

15. Smart-phones; tablet; pc
 All sustainability parameters
are taken into
consideration
with no obstacles whatsoever
 Implementation, at any stage
can be promoted any time
any place, to any audience
 There exist all digital advantages
with no obstacles from status quo

16. Recognizable
About 1000 worldwide
Everywhere - everlasting
Attract attention - publicity
Pilot practices
Easy local support
‘Save the Planet Unlimited’ startup is looking for seed capital 50.000 € for 6 months

17. Sustainable character
high added value
Attract financial interest
Have a human story to tell
Last but not least,
Unique & non-renewable
capital in danger
‘Save the Planet Unlimited’ startup is looking for seed capital 50.000 € for 6 months

18. a. green movement critical mass &
sustainable development supporters
b. tens of millions of:
 Smart-phones users
 Tablets users
 Laptops users
 PCs users

19. Eco-Landmarks:
business opportunity
Benefits for users
Benefits for investors
Exit plan selling to… Facebook (Facebook Vacation:
61 Percent of Users Take Breaks From Site), LinkedIn, Google,
Yahoo, Dropbox, Netflix, PayPal, Yelp, Groupon,Yammer,
Instagram etc no more, no less
or continue based on Metis intellectual capital
(see abstract)

20. Next phase: one or more applications among the rest of
sustainability puzzle will be launched
Home Business Education Public
administration
Local
communities
Countries Whole regions

21. 2012 Report
Climate change is taking place before our eyes
2012 Global Poll
Environmental Concerns at 20-year Record Lows
2013 News
Scientists have to join forces with ‘salesmen’
to communicate with the big audience
(Testimonial: Andreopoulos science communication expert)
However, that is not all…

22. Green movement blames political will absence (the easy
target) (Testimonial: Metis NGO member of most ‘green’ coalitions worldwide)
‘Al Gore’ style presentations have reached their limits
(Testimonial: Andreopoulos is accredited Climate Reality presenter)
UNFCCC summits (COP) are beating about the bush
(Testimonial: Metis is Accredited Observer to the UNFCCC)
World Environmental Education is taught like nothing is
happening (Testim.: AndreopoulosWorld Environmental Education Network member)
National governments are blocked among big corporations
& bureaucracy unwilling to change (Testimonial: everyday news)
The NewYorkTimes cancelled its Green blog (… goes without saying)
Big corporations are doing ‘business-as-usual’ (Climate Change Crisis effects)

23. Professional approach and human care
Planet’s salvation is…
a volunteering task NO MORE;
it has to shift to a professional task;
A new business model with a cause
has to be used

24. A third important element:
contextA sustainability discussion with no context - and no listening
- is not effectual for companies or individuals

25. context
Eco-Landmark offers the context

26. Acropolis
& surrounding territory

27. Foursquare, Wikivoyage,
Google Culture Institute;
EthicalTraveler; Trip Advisor
UN Sustainable Development
Knowledge Platform
no more, no less

29. 2010
Eco-Landmark offers culture

30. Innovative grid with:
7-step procedure
Smart ingredients
Data mining tools
(see abstract)

31. 30 years
Communication
NewTechnologies
Global networking
Environmental awareness
30 years… and what were we hatching?

33. Columbus Egg: an intriguing mechanical puzzle from Japan
Finding the right disk combination weight inside the egg is unlocked.
This weight then allows you to stand the egg upright !!!
The number of positions:
5 disks, each with 10 orientations, give 105 =
10.000 positions.
all reachable and solvable.
More or less, the ways to Sustainable Development , but always
reachable & solvable

34. Leverage
Culture
Context

36. Metis WorldAwareness Network
•AndreasAndreopoulos, Dimini,Volos, Magnesia,Thessaly, Hellenic Republic
•Tel +3024210-62979, +306977-967491, Skype: paramythas
• mhtiswan@gmail.com • mhtiswan@otenet.gr
• National Bank of Greece IBAN account nr: GR2601103970000039767032244
SHIFT (BIC) ETHNGRAA
• Follow us on linkedin
Eco-Landmarks ©TM ® is a business opportunity with a cause
You‘d better get occupied with
Global Fisheries Crisis
and Smart Fishing
to develop a practice
Thanks again