Less is more




More is more

 Josephine Green
   Beyond20
                   1
Sustainability
Human, humane, empowering
    and resilient society
Industrial-market era                   Socio-ecological era




We need a different way of perceiving, of being and of doing in the world
New Stories


   New               New production           New ways of            New social
economics            & consumption            living & being          solutions


            GDP




            ISEW




   The only sustainable way to get out of the social and ecological crisis
   is to promote new economic models, new production systems, new
   ideas of wellbeing and new social solutions.
                                                                             4

                      Social Innovation
Social Innovation




     Widespread social need and widespread new technology

                                                     © Philips Design
                                                                        10




                        The        The
                       Social      Context
                      Economy      Economy



Social Innovation is a process of change where new ideas emerge from a
      variety of actors directly involved in the problem to be solved
Chulla stove India 2007         Emude Project 2007
Philips healthcare 2007                               www.sustainable-everyday.net
                           www.philipsdesign.com




                                                    www.socialinnovation.org


          Design for Social Innovation and Sustainability
                          www.desis-network.org

        Developing solutions with communities and stakeholders,
                    not providing solutions for them
Distributing innovation




Centralizing innovation   Decentralizing innovation
  Management                 Innovation
      and design             and design
Distributing capacity




Controlling complexity   Embracing Complexity




               More is More
Mechanistic to evolutionary practices




             More nature than machine
Evolution about constant experimentation and keeping what
works. Evolution refines and improves complex systems
through the process of adaption


Distributing complexity enables people to think and act with
agility in the moment, to create, to innovate, to solve problems


                  More is More
Demography and leadership


Baby Boomers              GenX               GenY                GenZ
   2010                   2020               2030                2040
                                                       Prof. Lynda Gratton LBS




 GenY:    want less hierarchy, more open companies, less control,
          first joined up, global generation, comfortable with uncertainty
          and complexity, not scared of the future. Don’t want to be “led”

Digital   flexing their muscles, learning how to share, how to collaborate,
natives   how to change the world, thrive on experimentation, on not
          knowing, on working it out, on creating a new social activism




                         More is More
Less is more


More is more
Beyond scarcity to abundance




 Darwinism


 hierarchy


competition




Scarcity                 Abundance
The Death of Hierarchy




           The Evolutionary Leap
Beyond20
“When faced with a radical crisis, when the old ways of
being in the world, of interacting with each other and
with the realm of nature doesn’t work anymore, when
survival is threatened by seemingly insurmountable
problems, an individual life form-or a species- will either
die or become extinct or rise above the limitations of its
condition through an evolutionary leap” A New Earth Eckhart Tolle




                                                               14
A new paradigm


A paradigm is a set of practices contained within
   a philosophical and theoretical framework




                                                    15
Transformational
         Leadership


    invest and maximize vision and mission

    create the space for longer term investments and returns

    decentralize the functions and the organization

    maximize learning, experimentation and innovation

`   enable the change agents

    trust and let go

                                                               16
It is time to look for new paths and new stories,
      ones that can lead us through the end of the
      world as we know it and out the other side.
      Uncivilisation. The dark Mountain Manifesto www.dark-mountain.net
              ………


The times have changed radically, and that means that our
                                     Thank You
practices must also change radically. By going it alone we
cannot create the change we need. Margaret Wheatley. An Era of
Powerful Possibility      green.josephine6@gmail.com
                          www.pyramids2pancakes.com
Technology innovation   Market innovation   Social innovation

Key note presentation josephine green- piramids to pancakes

  • 1.
    Less is more Moreis more Josephine Green Beyond20 1
  • 2.
  • 3.
    Industrial-market era Socio-ecological era We need a different way of perceiving, of being and of doing in the world
  • 4.
    New Stories New New production New ways of New social economics & consumption living & being solutions GDP ISEW The only sustainable way to get out of the social and ecological crisis is to promote new economic models, new production systems, new ideas of wellbeing and new social solutions. 4 Social Innovation
  • 5.
    Social Innovation Widespread social need and widespread new technology © Philips Design 10 The The Social Context Economy Economy Social Innovation is a process of change where new ideas emerge from a variety of actors directly involved in the problem to be solved
  • 6.
    Chulla stove India2007 Emude Project 2007 Philips healthcare 2007 www.sustainable-everyday.net www.philipsdesign.com www.socialinnovation.org Design for Social Innovation and Sustainability www.desis-network.org Developing solutions with communities and stakeholders, not providing solutions for them
  • 7.
    Distributing innovation Centralizing innovation Decentralizing innovation Management Innovation and design and design
  • 8.
    Distributing capacity Controlling complexity Embracing Complexity More is More
  • 9.
    Mechanistic to evolutionarypractices More nature than machine Evolution about constant experimentation and keeping what works. Evolution refines and improves complex systems through the process of adaption Distributing complexity enables people to think and act with agility in the moment, to create, to innovate, to solve problems More is More
  • 10.
    Demography and leadership BabyBoomers GenX GenY GenZ 2010 2020 2030 2040 Prof. Lynda Gratton LBS GenY: want less hierarchy, more open companies, less control, first joined up, global generation, comfortable with uncertainty and complexity, not scared of the future. Don’t want to be “led” Digital flexing their muscles, learning how to share, how to collaborate, natives how to change the world, thrive on experimentation, on not knowing, on working it out, on creating a new social activism More is More
  • 11.
  • 12.
    Beyond scarcity toabundance Darwinism hierarchy competition Scarcity Abundance
  • 13.
    The Death ofHierarchy The Evolutionary Leap Beyond20
  • 14.
    “When faced witha radical crisis, when the old ways of being in the world, of interacting with each other and with the realm of nature doesn’t work anymore, when survival is threatened by seemingly insurmountable problems, an individual life form-or a species- will either die or become extinct or rise above the limitations of its condition through an evolutionary leap” A New Earth Eckhart Tolle 14
  • 15.
    A new paradigm Aparadigm is a set of practices contained within a philosophical and theoretical framework 15
  • 16.
    Transformational Leadership invest and maximize vision and mission create the space for longer term investments and returns decentralize the functions and the organization maximize learning, experimentation and innovation ` enable the change agents trust and let go 16
  • 17.
    It is timeto look for new paths and new stories, ones that can lead us through the end of the world as we know it and out the other side. Uncivilisation. The dark Mountain Manifesto www.dark-mountain.net ……… The times have changed radically, and that means that our Thank You practices must also change radically. By going it alone we cannot create the change we need. Margaret Wheatley. An Era of Powerful Possibility green.josephine6@gmail.com www.pyramids2pancakes.com
  • 18.
    Technology innovation Market innovation Social innovation