This document provides guidance on using storytelling to engage audiences and achieve organizational goals. It suggests determining the audience, learning what they care about, and telling a story that addresses their concerns and encourages a desired action. The story should be emotionally compelling and inspire the audience to take a clear call to action. Various platforms and resources for sharing the story online are also listed.

1. Online Storytelling

2. Storytelling is as old as fire . Q1

3. My story:

4. Q2

5. Scene 1. The Audience

6. Who are your audience groups? Q3

7. What do you want them to do? Q4

9. Do you know your audience(s)?

10. I’m a potential volunteer. Do you know me?

11. me .org .org .org .org .org .org

12. me .org .org .org .org .org .org

13. Your story touched my heart!

16. How can you learn about your audience(s) and what they feel ? Q5

17. Ask them.

19. Online Storytelling Listening

20. Tech Impact Project

21. Scene 2. The Story

22. Does your story move your audience?

26. Tech Impact Project CORE CONTENT: Raw Video & Transcripts Blog posts Twitter links Testimonials Case Studies Edited Videos

27. What is your story? Q6*

28. What do you want your audience to do?

29. Tell the story that encourages them to do it?

30. Scene 3. The Stage

31. A platform for your story.

32. www.Your.org

33. Oxfam Great Britain

34. March of Dimes – Every Baby Has a Story ?

35. SpinTO / Friends for Life ?

36. United Planet ?

37. Appalachian Mountain Club ?

38. ?

40. This presentation was created using Microsoft Office, Powerpoint Available through the TechSoup Canada Donated Products Program for $19! To begin requesting donated products, visit: www.techsoupcanada.ca/getting_started