Federico

Despite being a relatively small market, two Italian companies found success online through new media. Blogosfere created over 200 fashion and lifestyle blogs for corporate clients, generating business-to-business revenue. Robin Good built a strong personal brand and publishing interesting content across multiple languages on his blog Master New Media, earning over $40,000 per month through advertising. The document also provides statistics on Italian internet usage, showing they prefer simple social networks like Badoo to Facebook, and use the internet primarily for information rather than social networking or blogging.