This is a presentation on business strategies adopted by Steve Jobs which Apple a successful company.

1. STEVE JOBS
-A
GREAT
PRODUCT
VISIONARIES
OF OUR
TIME

2. Steve Jobs – Entrepreneur
 Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and
inventor, who was the co-founder, chairman, and CEO of Apple Inc.
 Born : February 24, 1955, San Francisco, California, United States
 Died: October 5, 2011, Palo Alto, California, United States
 Education: Attended Reed College in Portland, Oregon, 1972
 Awards
 National Medal of Technology and Innovation, 1985
 Grammy Trustees Award, 2012
 PGA Vanguard Award, 2002
 Jefferson Award for Greatest Public Service by an Individual 35 Years
under, 1987

3. CORPORATE
AND BUSINESS
LEVEL
STRATEGIES

4. A DESIGNER in the way he
approached business strategy
 One thing that is central to any design process is to consider the
relationships between different elements, their push and pull with one
another, their hierarchy of importance .
 Focused product line, with each product serving a specific market
beautifully.
 achieving the same simplicity and feel, consistently across all products in
their line.
 Importance of product design in making big-picture decisions at APPLE.
 crafting all of their products in the same room shows how fluid and
integrated their design and internal review process is.

5. Differentiation Strategies
 Unique Features and
characteristics
 Commands Premium Price
 High Customer Service
 Superior Quality
 Prestige
 Rapid Innovation
Vertical integration
 bundle everything from
hardware to software, through to
online services.
 allows Apple to control the
quality of their customers'
experience.
 The attention to detail that
pervades their products starts
with the packaging and ends
with customer loyalty and a
globally charismatic brand with
unparalleled pricing strength.

6. 3
BUSINESS
LESSONS

7. 1. THE MAGICIAN GENIUS
Jobs is quoted as saying, "I began to realize that an intuitive
understanding and consciousness was more significant than
abstract thinking and intellectual logical analysis." He also
said that "intuition is a very powerful thing, more powerful
than intellect, in my opinion. That's had a big impact on my
work." You can see that intuitive sense in Jobs' incredible
ability to foresee - and then design - what users will want
next. The iPhone is a great example.

8. 2. A METAMORPHOSING
BUTTERFLY
 We all know that Steve Jobs reinvented both himself and his
company many times. Jobs's ambition was to build a company
that would endure. Apple has been sidelined by Microsoft in the
PC business," Markkula said. "You've got to reinvent the
company to do some other thing, like other consumer products
or devices. You've got to be like a butterfly and have a
metamorphosis." Jobs didn't say much, but he agreed.
 That nugget of wisdom eventually led to the iPod, iTunes,
iPhone and everything else that Apple achieved in the '00s.

9. 3. FOCUS
 One of Jobs's great strengths was knowing how to focus. "Deciding what not
to do is as important as deciding what to do," he said. "That's true for
companies, and it's true for products.“
 Apple's bloated computer product range from about 40 to just 4. This passage,
set in an internal meeting, describes how he did it: He grabbed a magic
marker, padded to a whiteboard, and drew a horizontal and vertical line to
make a four-squared chart. "Here's what we need," he continued. Atop the two
columns he wrote "Consumer" and "Pro"; he labeled the two rows "Desktop"
and "Portable." Their job, he said, was to make four great products, one for
each quadrant.

12.  A tech company should be run by engineers, not managers
 A tech company should be run by engineers, not managers
 Build a culture of respect between managers and employees
 Give employees the freedom to own and improve the products
 Challenge your employees to grow.

13.  Deadlines are crucial
 Don't play the "feature game" with your competition
 Hire people who are insanely passionate about your product
 You should maintain that startup culture, even when you're a big
company

14. Thank You
I hope you liked it
Shivani Choudhary – 11BIT0191