book review

1. The SSTTEEVVEE JJOOBBSS Way
iLeadership
for a NNeeww GGeenneerraattiioonn
AJITH MATHEW
Siva Sivani institute of
management

2. Details of the book
TITLE : The Steve Jobs way iLeadership for
a new generation
AUTHORS: Jay Elliot and William L. Simon
ISBN:978-817992-768-7
PUBLICATION: Jaico Publishing House
PRICE: 250
PAGES:260

3. Jay Elliot:-served as the Senior Vice President of
Apple computer, reporting directly to Steve Jobs ,
Chairman of the Board. Also a member of Macintosh
organization he helped Jobs develop the Macintosh
computer from development to introduction.
William L Simon:-has been a professional writer for
the past 30 years. His dozens of books include three
bestsellers and translations into some twenty foreign
editions.

4. Chapters…
Product Czar
Talent Rules
Team Sports
Becoming Cool: A Different View Of
Selling

5. 1.Product Czar

6. Passion for Product
• Passion for the Idea,
Product & Perfection
• Creativity, Innovation and more detail
oriented planning
• If you are not passionate from the start
you will never stick it out

7. How do you find out your passion?......
Passion are those ideas that don’t leave you
alone. they are the hopes, dreams and
possibilities that consume your thoughts.
Follow those passion.

8. SUCCESS IS IN THE DETAILS
• Creativity & innovation more work, more
detail-oriented planning
• Learning from mistakes,

10. TAPPING TALENT:
• Creating an atmosphere that draws talent.
• Product focused team
• Learning to acknowledge a bad decision &
move ahead
• Seek people who are interested about the
project

12. PRODUCT -DRIVEN
ORGANIZATION
• Best of time & worst of times
• Noticing signs of conflict
• Public face of your product
• Seek people who are interested about the
project
• New ideas can be soothe friction or ignite.

13. MAINTAINING MOMENTUM
• Next opportunity ; next product
• Remaking of the company
• Recovering from the disaster
• Creating a product that reflects the
principles of the creator
• Maintaining the momentum in the face of
f failures

14. HOLISTIC PRODUCT
DEVELOPMENT
• Do more than imagine something new,
• Feeling of making something different,
better & special.

15. 4.Becoming cool:
A Different view of selling

16. Achieving the definition of cool
There is nothing more cool in the world of
business than creating a product that
millions of people immediately want, and
many who don’t have are envious of those
who do