2. SPECIFICATION DETAIL
Why thinking creatively is important in
developing both competitive advantage
and a new business
3. LESSON OBJECTIVES
To understand how business respond to
situations
To begin to think creatively
4. TASK - THINKING
A Mach 3 razor
A pen
Mixed currencies worth £850
A Ralph Lauren watch
An iPod Nano
A pair of trainers
A pillow
A bottle of Evian water
A battered straw hat
A penknife
5. TAKING CALCULATED RISK
When making decisions in business it is
important to think carefully. Each decision
you make comes with some element of risk
(just like the decisions you made on the
island).
8. SPECIFICATION DETAIL
The important questions to ask when coming
up with new business ideas such as Why?
Why not? What if?
The concept of looking beyond the
obvious, asking ‘What if? And judging the
value of outcomes
9. TASK – CREATIVITY : HOMEWORK
Creativity comes from asking questions.
You will be given a list of questions
Stick the Questions in your book
Working with the person next to you, write your
answers to the questions
Then decide how you would respond if you were
a business.
10. WHY???
• Why do we prefer items that can be
recharged?
• Why are people getting fatter?
• Why do older women want to look young?
• Why do CDs scratch so easily?
• Why don’t people play board games anymore?
• Why buy an road atlas when it is constantly out
of date?
• Why do men worry about their appearance as
much as women?
• Why don’t people go to Spain as much anymore?
