Preparing students for the workforce requires education institutions to keep up with an ever-changing labor market as in-demand skills are constantly shifting, even for jobs that have been around a long time. Matt Sigelman, CEO of Burning Glass Technologies, will discuss the trending in-demand skills and how education institutions can keep pace.

2. The Speed of Skill Change
What Education Institutions Need to Keep Up
Matt Sigelman, CEO, Burning Glass Technologies
msigelman@burning-glass.com
@mattsigelman

3. SKILLS CHANGE RAPIDLY
AND THAT CAN MAKE IT HARD TO KEEP UP
24%
27%
28%
28%
28%
28%
30%
34%
36%
40%
Actuaries
Electrical and Electronics Drafters
Environmental Engineers
Insurance Underwriters
Pharmacists
Advertising and Promotions Managers
Software Developers, Systems Software
Architectural and Civil Drafters
Computer Programmers
Mechanical Drafters
% of tasks that have changed since 2007
Fastest-Changing Professional Occupations
Source: Deming, NBER, 2018,
analyzing Burning Glass data

4. REMIXING THE DNA OF JOBS
THE EMERGENCE OF A HYBRID GENOME
ACCOUNTING
Accounting
Account reconciliation
General ledger
Financial statements
Generally accepted
Accounting principles
Financial reporting
Balance sheets
SOFT SKILLS
Communication skills
Detail-oriented
Excel
PROGRAMMING
Python
SQL
Hadoop
R
DATA SKILLS
Data visualization
Tableau
Excel
MapReduce
BUSINESS SKILLS
Predictive models
Business process
Economics
Strategic planning
SOFT SKILLS
Problem solving
Writing
Teamwork
Accountant Data Scientist
+598%
Since 2013
+23%
Since 2013

5. $89,747
$73,177
$57,106
$66,236 $63,652
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
Very High High Moderate Low Overall
Average Salary by Hybridization Category
8.7%
7.7%
9.6%
9.4%
15.9%
0% 5% 10% 15% 20%
Overall
Low
Moderate
High
Very High
Projected Employment Growth: 2016-2026
HybridizationCategory
JOBS THAT INFUSE NEW SKILL SETS ARE GROWING FAST
AND DELIVER HIGHER VALUE

6. BUT THE BIGGER IMPACT IS IN EXISTING ROLES
NEW JOBS ARE BEING CREATED
2018
32 occupations
861,409
postings
2015
22 occupations
490,241
postings
2012
13 occupations
270,140
postings
Occupations with at least 10,000
postings requesting data skills
22,698
23,598
34,719
55,262
76,189
150
3,774
5,758
20,831
36,836
Data Scientist
Social Media Strategist
Mobile App Developer
UI/UX Designer/Developer
Product Manager
Number of Job Postings in Select Hybrid Roles
2010 2018
Number of job postings in new
hybrid roles
Average salary: $109K
Average salary: $112K
Average salary: $42K
Average salary: $119K
Average salary: $93K

7. 0% 4%
10%
49%
100% 96%
90%
51%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Bottom Quartile 2nd Quartile 3rd Quartile Top Quartile
Jobs Requiring Coding Skills by Income Level
Jobs Frequently Requiring Coding Skills Jobs Not Requiring Coding skills
SKILLS ARE CROPPING UP
IN THE DARNDEST PLACES

8. THE MORE TECH- OR DATA-ENABLED A JOB IS
THE MORE THAT HUMAN SKILLS MATTER
8
29%
26%
22%
20%
18%
18%
7%
11%
14%
12%
Collaboration
Creativity
Research
Problem
Solving
Writing
All Jobs Hybrid Jobs
% of hybrid jobs requesting key soft skills vs.
% of all jobs
16%
43%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Highly Hybridized Jobs All Jobs
Vulnerability to automation

9. JOBS IN 2017
GROWTH SINCE 2012
AVG. SALARY
74,314
3X
$112,000
Hadoop
+808%
Hive
+1,955%
Tableau
+2,574%
Fastest growing skills in
Data Analytics jobsExample: Jobs in Data Analytics
CAN THE EDUCATION SYSTEM KEEP UP?

10. THE OPPORTUNITY
• Making programs more effective
• Identifying new programs aligned with a hybrid market
• Growing enrollment by speaking the language of ROI
• Serving a much larger community of learners

11. A DEGREE ISN’T A GUARANTEE
Note: Lighter shaded boxes represent those who are underemployed at any time.
HIGH % OF GRADS START UNDEREMPLOYED & STAY THERE

12. UNDEREMPLOYMENT IS A MAJOR DRIVER OF THE GENDER GAP
WOMEN ARE AT EVEN HIGHER RISK

13. MAJORS MATTER
PROGRAMS CHOSEN FOR PRACTICALITY OFTEN UNDERPERFORM
29%
30%
34%
39%
39%
43%
43%
44%
45%
47%
49%
49%
50%
51%
53%
53%
54%
54%
63%
65%
0% 10% 20% 30% 40% 50% 60% 70%
Engineering
Computer and Information Sciences and Support…
Library Science
Communication, Journalism, and Related Programs
Mathematics and Statistics
Foreign Languages, Literatures, And Linguistics
Philosophy and Religious Studies
Social Sciences
English Language and Literature/Letters
Business, Management, Marketing, And Related…
Theology and Religious Vocations
History
Education
Biological and Biomedical Sciences
Natural Resources and Conservation
Public Administration and Social Service Professions
Liberal Arts and Sciences, General Studies and…
Psychology
Parks, Recreation, Leisure, and Fitness Studies
Homeland Security, Law Enforcement, Firefighting…
% of College Graduates Underemployed (first job)

14. $42,206
$37,691
$44,539
$68,788
$30,000
$20,000
$10,000
$0
$40,000
$50,000
$60,000
$70,000
$80,000
Psychology B.A. With Marketing
skills
With HR skills With
Statistics/Data
Analysis
Entry level salaries for Psychology majors
SKILLS MATTER MORE
SPECIFIC SKILLS BOOST GRADS’ PAY & EMPLOYABILITY

15. We identified eight skill sets that non-technical university degree graduates can
develop through a modest amount of coursework, such as a minor or online
training or internships, that double their job prospects:
GRAPHIC DESIGN
GENERAL
BUSINESS
IT NETWORKING &
SUPPORT
SALES
COMPUTER
PROGRAMMING
DATA ANALYSIS
& MANAGEMENT
MARKETING
SOCIAL MEDIA
+ $1,058 premium
66,429 postings
567,855 postings
+ $11,144 premium
577,787 postings
+ $12,703 premium
136,757 postings
+ $3,424 premium
399,577 postings
+ $336 premium
359,916 postings
+ $9,188 premium
134,090 postings
+ $17,753 premium
52,822 postings
DEGREES MAY NEED EXTRA SKILLS
SPECIFIC SKILLS MAKE GRADS MORE EMPLOYABLE

16. A NEW SET OF FOUNDATIONAL SKILLS HOLD THE
KEYS TO NEW ECONOMY OPPORTUNITY

17. 0%
10%
20%
30%
40%
50%
60%
70%
80%
Senior/Manager-Level Jobs Other
+49% more likely to be
requested in advanced
jobs
+44%
+152%
+33%
HUMAN SKILLS: WORTH MORE AS YOU RISE
THE SKILLS TO ACQUIRE NEW SKILLS
All foundational Human skills Business enablers Digital building blocks

18. Core Skills
Distinguishing Skills
Building Block Skills
BUILD THE SKILLS FOR SUCCESS
DON’T JUST TEACH SKILLS
Core skills: Definitional skills to each
occupation which job seekers need in order
to contribute.
Necessary skills: Required and relevant
across many roles and represent
foundational, but not unique skills.
Distinguishing skills: These are the core
specializations and differentiations that drive
performance – and often time and cost to hire

19. HOW USF PARTNERS WITH FACULTY
TO UNLOCK THE FULL VALUE OF COURSES
• USF’s Provost initiated a curricular review of 65
undergraduate programs across 34 departments to
determine if they were aligned to the labor market and if they
were preparing students for their careers
• Faculty gained robust understanding of the skills their
students would need to launch successfully in their careers
• Curricula revised to ensure courses emphasized high value
skills.
• Departments building course pathways to ensure students
know how to acquire high value skills
• Departments feel empowered to talk to local employers
about their students

20. THE OPPORTUNITY
• Making programs more effective
• Identifying new programs aligned with a hybrid market
• Growing enrollment by speaking the language of ROI
• Serving a much larger community of learners

21. NOT ALL SKILLS AREEQUAL
BUILD PROGRAMS TO ADDRESS HOTSPOTS
17

22. BUILDS PROGRAMS FOR DEMAND
HOW NORTHEASTERN
Since 2012, Northeastern University
has been successfully using Burning
Glass data to identify new programs
they can offer that have strong
student demand and are well aligned
to the local and regional job market.

23. LOCAL JOB MARKET OPPORTUNITY
NORTHEASTERN DESIGNS TO
684
714
801
835
841
1,034
1,138
1,258
1,807
2,118
3,923
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500
Clinical Research Coordinators
Medical and Clinical Laboratory Technicians
Registered Nurses
Regulatory & Compliance
Marketing Managers
Chemists
Biologists
Software Developers, Applications
Medical and Health Services Managers
Managers, All Other
Medical Scientists, Except Epidemiologists
Top Occupations – Biotech Sector in MA

24. HOW THEY DO IT
HIGH DEMAND SKILLS & LOCAL EMPLOYERS INFORM PROGRAM DESIGN
Biotech Firms Seeking Regulatory / Compliance Talent,
Massachusetts
Amgen
Sanofi Aventis
Medtronic
Novartis
Takeda Pharmaceuticals
Pfizer
Abbvie
Baxter International
Becton Dickinson
0 500 1,000 1,500 2,000 2,500 3,000 3,500
Regulatory Documents
Drug Development
Chemistry
Collaboration
Product Development
Medical Device
Legal Compliance
Labeling
Regulatory Affairs
Top Skills for Regulatory/Compliance Jobs
MS in Regulatory Affairs

25. THE OPPORTUNITY
• Making programs more effective
• Identifying new programs aligned with a hybrid market
• Growing enrollment by speaking the language of ROI
• Serving a much larger community of learners

26. THE PROGRAMS THAT GET THEM THERE
GUIDING STUDENTS TO RELEVANT CAREER STEPS AND

27. BY ARTICULATING CAREER VALUE
HOW A LEADING OPM BOOSTED CONVERSION
Page views
-36%
Conversions
+62%
Time on site
+57%

28. BUILDS PROGRAMS FOR DISRUPTIVE SKILLS
HOW A MAJOR ONLINE UNIVERSITY

29. IDENTIFY HIGH OPPORTUNITY CLUSTERS

30. THEN TARGET THE BEST BETS FOR YOUR PROGRAM

31. THE OPPORTUNITY
• Making programs more effective
• Identifying new programs aligned with a hybrid market
• Growing enrollment by speaking the language of ROI
• Serving a much larger community of learners

32. ACQUIRING HYBRID SKILLS
DOESN’T ALWAYS REQUIRE A DEGREE
$85,000
$85,000
$90,000
$94,000
$95,000
$95,000
$80,000 $82,000 $84,000 $86,000 $88,000 $90,000 $92,000 $94,000 $96,000
MBA degree
Series 7 Certification
Product Development
Lean Six Sigma
Strategic Leadership
PMP certification
Median salaries for MBA skills—even without the degree

33. The skills you
acquire in
school or as
you advance
your career…
..should be worth
more in salary
than you paid in
tuition
LEARNING CAN BE ARBITRAGE
GET A RETURN ON INVESTMENT IN YOURSELF

34. ARBITRAGING A GRAPHIC DESIGN CAREER
IT DOESN’T COST $16,000 TO LEARN INTERACTION DESIGN
$51,394
$67,791
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
Median market salary Median market salary with
interaction design
Graphic Designers

35. SKILLS SHATTER THE GLASS CEILING
Payroll
Managers
79%
women
DIVERSITY ISN’T A ZERO-SUM GAME
Finance
Managers
42%
women
Marketing
Managers
50%
women
Product
Managers
33%
women
Skills:
• Budgeting
• Financial
Reporting
• Financial
Analysis
• Forecasting
• Risk
Management
Skills:
• Product
Management
• Agile
Development
• Scrum
• Software
Development

36. THE LAST MILE CHALLENGE
The skills we teach
will always be
valuable
Schools that seize
the opportunity will
survive & thrive
But they are
more valuable
when combining
human & tech
skills for hybrid
jobs

37. Matt Sigelman, CEO
msigelman@burning-glass.com
@mattsigelman