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A seasoned digital media and broadcast professional with over a decade of experience including content strategy, digital marketing, social media marketing, television program management, content acquisition, formats development, branded content, editorial, television story development, writing, content curation, scripted and reality television production. I'm a Google Analytics junkie, data scientist, social media savant, travel enthusiast, yoga lover and culture vulture. I coo to analyzing numbers, and am fiercely loyal to data and statistics to help drive content strategy. My passion is the China social media market; I believe WeChat and Alibaba are the most evolved platforms in the wor...