The document discusses various "penalties" that can hinder effective collaboration using Enterprise 2.0 tools. It defines penalties like delay of game, illegal man down field, unnecessary roughness, and others that represent issues such as employees not contributing in a timely manner, sharing confidential information externally, personal attacks between employees, and hoarding or withholding important information. The penalties are meant to promote open sharing and effective collaboration using Enterprise 2.0 tools within an organization.

1. E2.0 Chalk Talk
Today’s Lesson: Penalties
Sunday, January 31, 2010

2. Listen up, team
The objective of the game is to keep
advancing toward the goal
Rule violations (penalties) slow us all down
Become familiar with the following penalties
Sunday, January 31, 2010

3. Penalty: Delay of Game
Employees not being current or timely
with their collaborative contributions,
holding up team progress.
Sunday, January 31, 2010

4. Illegal Man Down Field
An employee is posting confidential
data externally on a social network or
not archiving private information
covered under SEC guidelines on a
hosted social tool (even though private)
used for enterprise conversations.
Sunday, January 31, 2010

5. Unnecessary Roughness
Employees thoughtlessly posting
emotional responses before
thinking, personally attacking
other employees.
Sunday, January 31, 2010

6. (With)HOLDING
Employees are hoarding important
information in a department or team so
as to gain a political (or budget)
advantage internally in the enterprise.
Sunday, January 31, 2010

7. Defensive Pass Interference
When legitimate participation in a
community of practice is discouraged
or prevented by management fearing
disclosure of best practices or work
experiences.
Sunday, January 31, 2010

8. Unsportsmanlike Conduct
Similar to Unnecessary Roughness,
but extends to entire groups
undermining the success of other
Enterprise teams.
Sunday, January 31, 2010

9. Interference
Management or a specific department
(HR, Legal, Corporate Communications)
not being able to "get out of the way" and
allow open sharing to occur naturally
regardless of division or rank.
Sunday, January 31, 2010

10. Roughing the Passer
Hanging your 2.0 Evangelists
out to dry with no support.
Sunday, January 31, 2010

11. Piling On
When employees engage in "group
think" rallying behind an idea and
smothering smaller, yet important
voices. Or, when there are too many
voices contributing and the signal/noise
ratio is deafening, thereby disrupting
real communication.
Sunday, January 31, 2010

12. Clipping
Co-opting others' content and using it
without attribution.
Sunday, January 31, 2010

13. Equipment Violation
User complaints about the 2.0 platform that
are really caused by PC misconfiguration,
virus, old or unsupported web browsers, or
slow CPU.
Sunday, January 31, 2010

14. Illegal Substitution
When a group of users have a
pet peeve with a tool and start
their own rogue platform.
Sunday, January 31, 2010

15. Intentional Grounding
Telling people who Facebook (the verb)
that this really isn't Enterprise 2.0.
Sunday, January 31, 2010

16. Sideline Infraction
When relevant work that should be
shared in a collaborative space
disappears into an email thread of a
few participants.
Sunday, January 31, 2010

17. Excessive Celebration
Over-selling Enterprise 2.0
collaboration tools as a
corporate utopia / nirvana.
Sunday, January 31, 2010

18. Engage. Evangelize. Empower.
www.20adoptioncouncil.com
Sunday, January 31, 2010