The document discusses the concept of the "global village" proposed by Marshall McLuhan and how the internet has impacted this idea. Specifically, it notes that the internet reduces the barrier of physical distance, expands social spheres through the openness of the web, and allows for rapid spreading of global news through enhanced online communication. This forces increased global involvement according to McLuhan's perspective.
I Gotta be Me: Public Reason and the Hardwired Global CitizenDaniel Drache
Global citizens are connecting via the internet, and engaging in public reason - discussing matters that concern a greater good. They are riding the long tail, and using soft power to reconfigure social space, causing power to devolve downward, and ideas to spread outwards.
Technobiophilia: soothing our connected minds and easing our wired lives, Bi...Dr Sue Thomas
Published on 20 May 2015
Technobiophilia: soothing our connected minds and easing our wired lives
In her 2013 book Technobiophilia: Nature and Cyberspace, Sue Thomas interrogates the prevalence online of nature-derived metaphors, and comes to a surprising conclusion. The root of this trend, she believes, lies in biophilia, defined by E.O. Wilson as ‘the innate attraction to life and lifelike processes’. Working from the strong thread of biophilia which runs through our online lives, she expands Wilson’s definition to the ‘innate attraction to life and lifelike processes *as they appear in technology*’, a phenomenon she calls ‘technobiophilia’. Attention to technobiophilia and its application to urban design offers a way to make our digital lives integrated, healthy, and mindful. In this talk she outlines the key elements of the concept and shows how, even in an intensely digital culture, the restorative qualities of biophilia can alleviate mental fatigue and enhance our capacity for directed attention, thus soothing our connected minds and easing our wired lives.
Sue's website: https://suethomasnet.wordpress.com
YouTube video of this talk: https://youtu.be/yOrt8zINrnE
Keeping empathy alive: New media and storytelling on disastersSanjana Hattotuwa
Keeping empathy alive: New media and storytelling on disasters looks at how the media can frame stories on disasters, and use new media to get information on them.
On Messages, MKTG, & Media: The Political Philosophy of Marketing, Communicat...wspj
The objective of this study is to analyze the relationship between marketing as mass communication and collective conscious as a sociopolitical theory. The series of papers are intended to familiarize the reader with marketing as a business with clear-cut objectives and as an example of mass communication in general. The analysis of marketing in this paper will cover traditional marketing communications, the technological advances in marketing and communications, and finally the new dawn of marketing in light of the explosion of social media as the new go-to medium. The analysis will then take marketing outside of its industry context and look at the deeper interactions (individual-to-individual, collective-to-individual, individual-to-collective) taking place during the processes of marketing as exemplified in different cases and how these examples demonstrate the communication of a collective ethos, one way or another. Basically, the analysis of marketing and collective consciousness, in this paper, seeks to think about how the different ways of telling a lot people stuff or having a lot of people say stuff to one another creates a unified message or expression within that group of people.
A significant amount of work has been done to analyze the impact of marketing on the way people communicate and how people understand things and get information, but it could be interesting to analyze the impact that marketing has had on people as a whole. That is to beg the question: how can marketing in its various uses impact the masses of people, or more simply put, The People? Yes, that stylistic adjustment of the concept of “the people” indicates the nuanced idea of society as at all time and everywhere a bodypolitic whether microcosmic or holistically, even in the circumstances of anti-political mobilization. So in what ways do and can marketing communications influence or inform the collective consciousness of a people, a political or sub-political consciousness? In order to provide insight in response to this question it will be essential to analyze three central themes within this question: the particular role of Personhood or personality (stylish anthropomorphism) in the idea of branding and brand marketing, the relationship between marketing and social milieu, and finally the mechanisms of marketing in disseminating messages and influencing general consensus and what that means for the mechanisms and the activity of mass communication.
Though this may sound particularly technical or theoretical, it is not necessarily or especially so. This paper will simply look at marketing's ability to excite and elicit group expression and what that excitement means, when and where. The constant theme in this series of analyses will be the comparison of political marketing and business marketing and their impacts upon society hinging on general popularity. We need to see how messages work in the world today and we'll figure out how to better communica
Creating Abundant Communities: The second human potential movementLucian Tarnowski
I'm in Nashville today doing the closing keynote speech at the Global Action Summit. My talk is titled 'Creating Abundant Communities: The Second Human Potential Movement'. Check out my slides here
On this presentation you will learn about the upcoming multicultural event called Global Village. Created for the international students of Tomas Bata University in Zlin.
I Gotta be Me: Public Reason and the Hardwired Global CitizenDaniel Drache
Global citizens are connecting via the internet, and engaging in public reason - discussing matters that concern a greater good. They are riding the long tail, and using soft power to reconfigure social space, causing power to devolve downward, and ideas to spread outwards.
Technobiophilia: soothing our connected minds and easing our wired lives, Bi...Dr Sue Thomas
Published on 20 May 2015
Technobiophilia: soothing our connected minds and easing our wired lives
In her 2013 book Technobiophilia: Nature and Cyberspace, Sue Thomas interrogates the prevalence online of nature-derived metaphors, and comes to a surprising conclusion. The root of this trend, she believes, lies in biophilia, defined by E.O. Wilson as ‘the innate attraction to life and lifelike processes’. Working from the strong thread of biophilia which runs through our online lives, she expands Wilson’s definition to the ‘innate attraction to life and lifelike processes *as they appear in technology*’, a phenomenon she calls ‘technobiophilia’. Attention to technobiophilia and its application to urban design offers a way to make our digital lives integrated, healthy, and mindful. In this talk she outlines the key elements of the concept and shows how, even in an intensely digital culture, the restorative qualities of biophilia can alleviate mental fatigue and enhance our capacity for directed attention, thus soothing our connected minds and easing our wired lives.
Sue's website: https://suethomasnet.wordpress.com
YouTube video of this talk: https://youtu.be/yOrt8zINrnE
Keeping empathy alive: New media and storytelling on disastersSanjana Hattotuwa
Keeping empathy alive: New media and storytelling on disasters looks at how the media can frame stories on disasters, and use new media to get information on them.
On Messages, MKTG, & Media: The Political Philosophy of Marketing, Communicat...wspj
The objective of this study is to analyze the relationship between marketing as mass communication and collective conscious as a sociopolitical theory. The series of papers are intended to familiarize the reader with marketing as a business with clear-cut objectives and as an example of mass communication in general. The analysis of marketing in this paper will cover traditional marketing communications, the technological advances in marketing and communications, and finally the new dawn of marketing in light of the explosion of social media as the new go-to medium. The analysis will then take marketing outside of its industry context and look at the deeper interactions (individual-to-individual, collective-to-individual, individual-to-collective) taking place during the processes of marketing as exemplified in different cases and how these examples demonstrate the communication of a collective ethos, one way or another. Basically, the analysis of marketing and collective consciousness, in this paper, seeks to think about how the different ways of telling a lot people stuff or having a lot of people say stuff to one another creates a unified message or expression within that group of people.
A significant amount of work has been done to analyze the impact of marketing on the way people communicate and how people understand things and get information, but it could be interesting to analyze the impact that marketing has had on people as a whole. That is to beg the question: how can marketing in its various uses impact the masses of people, or more simply put, The People? Yes, that stylistic adjustment of the concept of “the people” indicates the nuanced idea of society as at all time and everywhere a bodypolitic whether microcosmic or holistically, even in the circumstances of anti-political mobilization. So in what ways do and can marketing communications influence or inform the collective consciousness of a people, a political or sub-political consciousness? In order to provide insight in response to this question it will be essential to analyze three central themes within this question: the particular role of Personhood or personality (stylish anthropomorphism) in the idea of branding and brand marketing, the relationship between marketing and social milieu, and finally the mechanisms of marketing in disseminating messages and influencing general consensus and what that means for the mechanisms and the activity of mass communication.
Though this may sound particularly technical or theoretical, it is not necessarily or especially so. This paper will simply look at marketing's ability to excite and elicit group expression and what that excitement means, when and where. The constant theme in this series of analyses will be the comparison of political marketing and business marketing and their impacts upon society hinging on general popularity. We need to see how messages work in the world today and we'll figure out how to better communica
Creating Abundant Communities: The second human potential movementLucian Tarnowski
I'm in Nashville today doing the closing keynote speech at the Global Action Summit. My talk is titled 'Creating Abundant Communities: The Second Human Potential Movement'. Check out my slides here
On this presentation you will learn about the upcoming multicultural event called Global Village. Created for the international students of Tomas Bata University in Zlin.
A Creative 3D Prezi Presentation Template with white houses on a small planet and road around it.
A multipurpose template suitable for many topics including business, transport, planet, cities, real estate.
A beautiful 3D city/town/village scenery on a blue and white sky background.
Illustrate the concept of world becoming smaller and more connected into one big city.
Create an infographic presentation about internationalisation, traveling, tourism
This is a collection of my favorite Marshall McLuhan quotes. McLuhan was a visionary thinker who published a lot on 'the new media' in his age (= tv, radio, and later the computer). His insights are impressively transferable to our current web-revolutions.
(DISCLAIMER: as far as I know, the pictures in this presentation may be used for this purpose (source = www.sxc.hu). The creative commons license is NOT valid for the picture material)
I made this slideshow for a class presentation applying Marshall McLuhan's theory to the modern medium of the internet. The points made in these slides contributed greatly to my final project, Tweory (see my links).
Canadian professor, author and philosopher Marshall McLuhan claimed in the 60s the Medium is the Message. With the proliferation of devices -- was he right?
Description of medium. What is medium Mcluhan has given us some ideas. The medium is the message. The medium is the extension of man. In my opinion, Scientists are not responsible for technology. Kindle and a book are different.
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The information network created by Sir Tim Berners-Lee in 1990 to connect people to knowledge has become an important place to navigate who and what we know, as well as who we think we are. But how much of a revolution is it? This lecture will trace some of the most important developments in social uses of information technologies in order to ultimately argue that the Web does offer unprecedented opportunities to access information and galvanise communities of practice, but that the impact of this new medium will reflect an evolution rather than a revolution of communication practices.
Megasignals: Glocalization and Openness in the Age of Turbulence (Issue 1)Teemu Arina
Megasignals is a quarterly e-book exploring the major paradigms, trends, and changes affecting the world. Each issue includes three different Megasignals. Our publication is intended for global leaders and business owners who need to make informed decisions under extreme pressure in a short time frame.
Sociology of the Internet and New Media.pptxSandykaFundaa
• Social Construction of Technology,
• Digital inequalities – Digital Divide and Access,
• Economy of New Media - Intellectual value;
• digital media ethics,
• new media and popular culture.
Chapter 12 of a university course in media history by Prof. Bill Kovarik, based on the book Revolutions in Communication: Media History from Gutenberg to the Digital Age (Bloomsbury, 2nd ed., 2015).
2. What is a ‘Global Village’?
Marshall McLuhan -
-The Internet and World Wide Web:
-Physical distance is less of a barrier.
-The openness of the web expands social sphere. It creates ease for users
to search for online communities.
-Global news spreads rapidly due to the enhanced speed of online
communication. McLuhan believes this ‘forces’ us to become more involved
globally.
3. What do we mean by Cyberspace?
=The notional environment in which communication over computer networks occurs.
1980s - 1990s -
cyberspace enabled us to:
•Connect to each other.
•Communicate online (post to bulletin boards)
So early cyberspace sought to be egalitarian, fre How Can We Apply these Ideas to Cyberspace?
How has the Internet changed the way we live?
Think about:
•Networks
•Space
•Time
•Identities
-Cyberspace becomes an arena for users to generate and shape political debate (e.g. The Huffington Post - user generated
content & citizen journalism) e and non-commercial.
The Nature of Cyberspace
1. Space and Time collapse
2. Nationality and Borders collapse
3. Control and Regulation collapse
Democracy is all about a finite space and a specific set of rules
Thus, it appears that: cyberspace ≠ democracy
4. • How Can We Apply these Ideas to Cyberspace?
How has the Internet changed the way we live?
Think about:
• Networks
• Space
• Time
• Identities
- Cyberspace becomes an arena for users to generate and shape
political debate (e.g. The Huffington Post - user generated
content & citizen journalism)
6. The Gutenberg Galaxy
Marshall McLuhan. 1962:
Within this book McLuhan discusses a ‘global village’ in terms of the printing
press, and refers to the idea that mass communication allows a village-like
mindset to apply to the entire world.
Media and Cultural Studies. Meenakshi Gigi Durham and Douglas M. Kellner
(eds).
Globalisation as Hybridisation
Jan Nederveen Pieterse. (p. 658-681. 1994).
‘The most common interpretations of globalisation are the idea that the world is
becoming more uniform and standardised, through a technological, commercial
and cultural synchronisation emanating from the West, and that globalisation is
tied up with modernity’ (Pieterse, 1994: 658)
7. Support of the Globalisation thesis continued...
“refers to all those processes by which the peoples of the world are incorporated into a
single world society, global society” (Albrow, 1990: 9)
‘In economics, globalisation refers to economic internationalization and the spread of
capitalist market relations. “The global economy is the system generated by globalising
production and global finance”’ (Cox 1992: 30)
‘In cultural studies, the focus is on global communications and worldwide cultural
standardisation, as in Cocacolanization and McDonaldsisation, and on postcolonial
culture.’
Page 659
Jurgen Habermas and Marshall Berman
“World-system theory is the most well-known conceptualisation of globalisation in the
Marxist lineage; its achievement has been to make “society” as the unit of analysis
appear a narrow focus, while on the other hand it faithfully replicates the familiar
constraints of Marxist determinism (Nederveen Pieterse 1987)
8. Support of the Globalisation thesis continued...
Trans National
Corporations:
Pros:
-There is access to a wide range of products
GLOBAL VILLAGE. across the world. (McDonalds can be found
practically anywhere at a cheap price. They
The Internet as a Public Sphere: operate on 119 countries - There are only 195
* Development of telephone etc. allows people from different countries in the world)
-Globalisation has helped us to produce
countries and cultures to communicate greater technology.
* Use as a public sphere – a larger public sphere. Collectivised -Keep competition going and keep inflation
culture online. low.
-knowledge of different cultures
* No barriers -info is spreading fast through the internet
* News online, more easily available worldwide. Can find out
about another countries political events etc. i.e. Gaddafi, Kim Jon
Il, New presidential elections in USA.
- News is also now interactive. People worldwide can comment on
news from another country. Allows global interaction on one
topic. I.e. Girl in China that was run over, the Chinese, British,
American all could comment on the same story.
The internet as a ‘global village’:
- Voice expression. Everyone has a voice. Democracy.
* Citizen Journalism. Anyone can share information, news etc.
Anyone can then read it.
* tribalist communitarianism, not liberal individualism.
Frankfurt school:
* assembly-line. All consuming the same thing.
- trade developments.
- A company based in Britain can have trade and businesses in
China. Global links creating a global village by sharing the same
products. Multinational corporations.
11. Justin Rosenberg
Professor if International Relations at University of Sussex
“The idea of globalisation no longer captures the spirit of the times”
Globalisation suffered due to basic flaws of modern basic international
relations.
11
13. The Rich will continue to get Richer, while the Poor become Poorer.
Cultures becoming overpowered by “Americanisation”
Rich countries and TNC’s can can act with less accountability.
13
16. Oppositions of the Globalisation Thesis
•Poor living and working conditions are often a result of
globalisation.
•Deadly diseases are spreading due to those who travel to
remote areas of the world.
COUNTER-ARGUMENT TO GLOBAL VILLAGE:
•Prisoners and child workers are used to working in
* Not using net to full potential
inhumane conditions (e.g. sweat shops), as well as human
* Can surround self with likeminded people. Not diversity.
trafficking.
* Isolation. Alienation.
•Page 661 - Jan Nederveen Pieterse.
* Can create a fake self. This identity can also be stolen,
“globalisation as the “intensification of worldwide social
traded. IDENTITY FLUIDITY.
relations” presumes the prior existence of “worldwide social
relations”, so that globalisation is the conceptualisation of a
phase following an existing condition of globality and part
of an ongoing process of the formation of worldwide social
relations.”
17. "The new electronic
interdependence recreates the
world in the image of a global
village.“
- Marshall McLuhan
McLuhan, M (1962). The Gutenberg Galaxy . Canada: University of Toronto Press.
21. “In bringing all social and political functions
together in a sudden implosion, electric speed
heightened human awareness of responsibility
to an intense degree”
- Marshall McLuhan
22. “In bringing all social and political functions
together in a sudden implosion, electric speed
heightened human awareness of responsibility
to an intense degree”
- Marshall McLuhan
23. “In bringing all social and political functions
together in a sudden implosion, electric speed
heightened human awareness of responsibility
to an intense degree”
- Marshall McLuhan
24. “In bringing all social and political functions
together in a sudden implosion, electric speed
heightened human awareness of
responsibility to an intense degree”
- Marshall McLuhan
25. “In bringing all social and political functions
together in a sudden implosion, electric
speed heightened human awareness of
responsibility to an intense degree”
- Marshall McLuhan
26. On the Internet, physical distance is even
less of a hindrance to the real-time
communicative activities of people, and
therefore social spheres are greatly
expanded by the openness of the web and
the ease at which people can search for
online communities and interact with
others that share the same interests and
concerns.
27. On the Internet, physical distance is even
less of a hindrance to the real-time
communicative activities of people, and
therefore social spheres are greatly
expanded by the openness of the web and
the ease at which people can search for
online communities and interact with
others that share the same interests and
concerns.
28. On the Internet, physical distance is even
less of a hindrance to the real-time
communicative activities of people, and
therefore social spheres are greatly
expanded by the openness of the web and
the ease at which people can search for
online communities and interact with
others that share the same interests and
concerns.
Editor's Notes
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Although there has been a big decrease in the percentage of people in developing countries living below $1 per day in East Asia, some regions – notably sub-saharan Africa – has only seen a slight decrease in poverty rates\nTransnational corporations\n
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So i’m going to talk a little bit about if this ‘global village’ has done as marshall said. Has ‘new’ media improved understanding across cultures?\n
First i’m going to show you what the world expected. I quote “the world is getting smaller”. 0:40 7:10-7:43\n
But has McLuhans prediction actually occurred. Is there an improved understanding across cultures?\n
As the media help to connect people and allow for new relationships, does this improve understanding across cultures or infact hinder development.\n
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The ‘social’ in this quote obviously refers to the global audience. The connection of people. With no boundries. The ability from people across the globe to \n
Political functions refering to the public sphere. \n
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The internet in particular allows for oppurtunity to bring people together. Sad people.\n
Ocupational people – writers in this case.\n