Public relations professionals are increasingly using social media as a way to connect with audiences and build relationships. Some key points discussed include:
- Social media allows organizations to directly engage with their audiences and learn more about them.
- Creating high-quality, newsworthy content is important for success on social platforms like Twitter and Facebook.
- PR professionals now use tools like newsrooms, analytics, and message targeting to monitor conversations and engage in real-time.
- Different social media strategies aim to increase brand awareness, influence, or create positive sentiment depending on the goals.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Digital PR is a fast evolving field. This presentation is a brief overview of all elements that constitute Digital PR. And how people can use the different online tools to get the best out of their online PR campaigns
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...Julie Bevacqua
Julie Bevacqua shares tools to brand yourself as a market leader, such as Social Connector and Jigsaw, and social media platforms such as LinkedIn and Plaxo.
Digital PR is a fast evolving field. This presentation is a brief overview of all elements that constitute Digital PR. And how people can use the different online tools to get the best out of their online PR campaigns
Updated - Has PR Been Slow to Adapt to New Media?Erica Myers
This presentation was designed to address the issues PR practitioners and their clients are facing within new media. I've added a bit more information for 2010.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Best practices in social media & PR 2016 - by PRecious CommunicationsLars Voedisch
Understanding new age PR and media disruptions
Looking into latest platforms, technologies, content and behaviour: How has PR roles changed as aresult of new media
Role of traditional PR – has it become obsolete?
Leveraging mobile and connectivity for PR todayI
Is the press release still relevant today?
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
Social media marketing plan for The sparks foundation (tsf).
social media strategy. To reach a large number of audiences.
to enhance the skills of the fresher as well as professionals.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
Influencer Marketing: Social Listening in PracticeBrandwatch
Research from Sony has shown that people are more than five times as likely to buy based on a recommendation from a social peer than they are when having simply been exposed to traditional forms of marketing.
The great news is that brands can leverage this: Sony was able to focus on the 15% of their huge customer base that wielded significant social influence, and increase sales by 300% by honing their marketing to them.
Influencer Marketing is so much more than a fashionable phrase. In this free guide, featuring tips, tricks and case studies, we take you through how you can identify and utilize influencers to supercharge your campaigns and help you reach the audience you need.
Maintaining public relations and therefore having a sound public relations strategy is important for any company be it an extremely small one or a large MNC with thousands of employees.
Here is a nine step process that will help you plan your public relations strategy perfectly and most productively.
Best practices in social media & PR 2016 - by PRecious CommunicationsLars Voedisch
Understanding new age PR and media disruptions
Looking into latest platforms, technologies, content and behaviour: How has PR roles changed as aresult of new media
Role of traditional PR – has it become obsolete?
Leveraging mobile and connectivity for PR todayI
Is the press release still relevant today?
Most social media marketers struggle to measure ROI. Why? It’s not always easy to see how likes and shares relate to your core marketing and business goals. Escape the “posting just to post” mentality and learn how to focus your social marketing efforts on what will have the most impact for your brand.
This presentation is perfect for social marketers who need to prove the ROI of their efforts, C-level marketing execs who aren’t sure what social media is supposed to do for their business, and anyone looking for a common-sense approach to social media that actually helps drive real results.
Originally presented to the Uptown Marketing Professionals Breakfast by Megan Van Groll, Digital Journalism & Content Strategy at Richards Partners. Special thanks to Uptown Dallas, Inc. for organizing these quarterly breakfasts for marketing professionals in the Uptown neighborhood!
Social media marketing plan for The sparks foundation (tsf).
social media strategy. To reach a large number of audiences.
to enhance the skills of the fresher as well as professionals.
The Corporate Social Media Summit New York 2010Nick Johnson
A complete brochure for the first Corporate Social Media Summit, held in New York in June 2010.
The brochure highlights the 30+ corporate speakers contributing (including Whole Foods, Nokia, McDonald's, Johnson & Johnson and more), and the core topics discussed over the two days (including implementing an internal strategy on social media use, controlling reputation online, and establishing social media value).
For more on the Corporate Social Media Summit series, go to http://events.usefulsocialmedia.com/conferences/
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
welingkar final year presentation
Special discount for sileshare viewers
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Webinar Australia: What you should know about Social Media for corporationsSociety3
“What you should know about
Social Media for corporations”
This introductory webinar gives you a comprehensive insight into Social Media for corporations:
1) Cross functional strategy for business improvements
2) More effective way to compete for mind-, and market share
3) Less expensive way to create a better customer experience
It is a 60 minute compressed presentation of our 2 month leadership class
Social Media in corporations - are you ready?:
What do you know about your customers in the social web?
Do you know what customers say about you and your brand?
Do you know how open your customer base is and therefore how vulnerable you are?
How do you identify and work with key influencer?
Are you ready if your competitors go after your customers in the social web?
Are you able to create a social media strategy?
Do you know how to leverage the social web for your support organization?
Do you have an idea about ROI and effectiveness of social media?
Do you know how to measure improvements and success in the social web?
Did you ever consider involving and leveraging your partners?
Did it occur to you that the social web may be ideal to compete for mindshare?
Do you have enough information to decide whether to ignore or engage?
Agenda/Content:
The Social Web from a corporate point of view
Assessing a company’s social presence
Social media as a cross functional model
Creating a social media strategy
Understanding reporting and analytics tools
Dealing with ROI, budget and resource planning
Developing an execution plan
Building a successful social media organization
This is not about tools and how to better use LinkedIn, Facebook, or Twitter. It is about developing and executing a social media strategy for a 500 or 5,000 employee organization and creating a better business experience for customers, prospects and partners.
Target Audience:
- Business professionals on all levels and all department across all industries.
- Social media consultants or consultants entering the social media space.
Running Head DEVELOPING COMMUNICATIONS POLICY1Developing Commun.docxtodd271
Running Head: DEVELOPING COMMUNICATIONS POLICY1
Developing Communication Policy 2
Developing Communications Policy
Rufus Williams
Argosy University
September 12, 2018
An informative policy on marketing – more like a marketing plan, Rufus! This could be developed into an excellent communication policy, had you developed headings for each section noted in the rubric. By developing headings for each section of the rubric, you will not overlook an important section. I believe you misunderstood the assignment. You may revise your communication policy by following the rubric and develop headings based on the elements noted in the rubric and repost your paper to earn a passing grade.
As we all know, communicating the policy is the key to compliance. All policies should be reviewed annually and employees should receive annual refresher training. Your discussion of your organization showed that you understand the importance marketing your company through social media – but the focus of your paper should be on communicating – a communication policy which is far more than marketing. You should develop a comprehensive communications policy that covers a variety of communication media, most of your focus was on social media and how to market your goods using social media. What other communication medias are available that you should discuss with your employees? You overlooked the importance of discussing organizational strategic changes, procedural changes, information important to organizational subgroups, confidential information, and unwelcome information, in your policy.
You overlooked the importance of explaining the necessary approvals that are required. You explained the tools that you use in social media to market your goods, but I could not locate the communication tactics used in the organization. Remember, not only must changes be approved, but also all new policies must be approved by HR. You provided sources that were not found in your paper – remember all citations must be found in your reference list and all references must be found in your policy as in text citations – remember to fix this. Remember to use the course text book by Barrett to support your weekly research papers. She provides excellent communication ideas to use in your paper. Remember to end the research paper with a summary of key points.
I especially appreciated the following from our readings: Many companies are now using text message, email, social media, video chat (Skype) and face-to-face meetings to communicate to their employees (Barrett, 2013). There are many types of personalities out there and everyone prefers a different type of communication outlet.
I appreciated what others had to say about keeping records: Keep a conference journal. Record the date, time, reason, and key points discussed in the conference (Teich, Frankel, Kling, & Lee, 1999).
Gervertz (2011) reminds us that monitoring employees’ social media is an effective way to ensure.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
3. Public Relations in Social Media
- PR- A Strategic communication process that builds mutually beneficial
relationships between organizations and their publics.
- PR social media allows an organization to connect directly with its audience
and build a profile.
- Allows them to learn about the audience and what they are doing.
- Great content, newsworthy material will lead to success in Social Media.
- Twitter and Facebook are two of the most common social media
6. @EdelmanPR
The Media Clover
Hamburg Principles
Armano’s Five Content Archetypes
1. Curated Content
2. Co-Created Content
3. Original Content
4. Consumer-Generated Content
7. PR Blogging and Case Studies
Personal/Company Brand Voice
Old spice - Videos
Microsoft - Twitter
Hershey’s - Facebook
Announcements as incentive
8. Social Media Tactics
Historically PR people had a heavy reliance on the simple press release or newsletter.
-Digital Age changed everything.
-Designed today for online consumption by news media and general public.
-PR people search for “traction” in a cluttered world of social media.
- Social media has given PR firms the opportunity to use it as a pulpit to
humanize a brand. PR is now able to be taken to a human level.
9. Social Media Tactics
- Social Media tends to blur the lines between PR, advertising and marketing.
- While PR may emphasize brand awareness, influence or positive sentiment, marketing ultimately
seeks conversion from interaction to sales.
Examples
-Media Releases
-Media angles/pitches
10.
11. PR Newsrooms and Message Targeting
- PR firms developed Creative Newsrooms to address the
need for real-time social media monitoring,
response and strategy. Hiring former journalists to
Staff the newsroom.
- PR firms focus on client media storytelling to engage the audience.
- Real-time social media is transforming marketing and PR.
22. With so much attention being paid to seemingly self-serving company and
brand efforts with social media, new interests are beyond sale and profits
have been brought up. CSR asks companies to consider the effects of their
businesses.
CSR helped by emphasizing social responsibility for individuals, groups and
companies.
CSR can be seen as a way to develop legal, ethical and global best practices
within large corporations.
Corporate Social Responsibility (CSR)
23. Non-Profits
Non-Profits don’t have the same budget as most companies to spend on media.
So social media is an outlet where they hope to get the most earned PR.
Non-Profits use this outlet to cultivate social friends and fans, drive traffic to
fundraising campaign sites, and generate interest in community events.
https://ourrevolution.com/issues
24. Successes
Chief executive officers (CEO) play an important role in developing social media PR
success stories.
When a CEO becomes a thought leader, she or he has the potential to influence
conversation and followers.
A great example for this is Steve Jobs
25. Failures
The book states the most common problem for individuals and companies failing in
public relations side is the lack of planning and delivering messages clearly.
Among many examples, one that stood out to me was from a former Chrysler
employee who believed he was tweeting through his private account instead of
Chrysler’s official twitter.
26. Lessons
PR practitioners have learned how to use social media in a more effective way within
the past decade.
1. Measure what matters- impressions and ad equivalency are moot points if your
media efforts aren’t impacting the company's bottom line.
2. Re-think media placements- social sharing, online pieces are often driving
conversation better than print coverage.
3. Adopt a channel-agnostic approach- by connecting content across earned, owned,
and paid media, brands can tell a cohesive story that resonates with discerning
Media Release- telling journalists same thing at the same time.
Pitches- pitching story to a journalist, very common in field. More personal, better chance of having published story.
Former journalists make up the newsroom to deliver real time to deliver critical business insights, engage influencers and customers and create the content that shapes news and conversations.
which PR theory describes deceptive sources influencing specific behaviors from the public?
Public Information Model
Press Agency Model
Two Way A-symmetric Model
Two Way Symmetric Model
Media Releases and Media Pitches are examples of Social Media Tactics.
True
False
3. A Strategic communication process that builds mutually beneficial relationships between organizations and their publics is defined as:
Social Media
Public Relation
Marketing
None of the above
4. Is Social Capital the ability of individuals and organizations to benefit from communication behavior by becoming a strong, consistent member of the online community?
True
False
