Social media allows businesses to establish online visibility, learn about and target their audiences more effectively, find new customers and expand their reach, receive instant feedback from customers, and create meaningful relationships with customers. It is important for companies to utilize social media platforms like Facebook, Twitter, LinkedIn, and blogs to engage with consumers and share quality content in order to gain potential revenue through 24/7 availability and patronage. Additionally, establishing a dependable risk management backup plan can help cover a company from greater losses during downtimes and allow continual operations through disasters.