Punit Modhgil discusses the power of LinkedIn and being "long term selfish" by investing in your professional network and brand. He provides tips for using LinkedIn effectively, including maintaining an up-to-date and complete profile, actively participating in groups, using advanced search and adding quality connections. Modhgil emphasizes building authentic relationships and avoiding automated requests. The overall message is that LinkedIn can be a valuable social and professional networking tool when used strategically.

1. https://www.surveymonkey.com/r/ISBLinkedIN
#UnNetworking
@modhgil
Power of LinkedIN and Being ‘Long term Selfish’
@ISBedu @LifeAtISB
Punit Modhgil
www.linkedin.com/in/punitm

2. @modhgil

3. @modhgilmy journey
failures
# iit jee
# mba
# one start up
# ‘settled’
# financials
lucky
# unicorp, niit, ravel, oracle, siebel systems, talisma,
allied worldwide, microsoft
# one start up success, one in progress
# lived: ranchi, delhi, san francisco, bengaluru, london
# 40 states in the usa, 15+ countries, drive in 20 mega
cities
# a national report (led to creation of ministry of it)
# business manager to ceo and co-founder of niit
# 5 mentors
# klout score 80
# indian
All Rights Reserved © 2015 :: Octane Marketing

4. WTF or So What?
Attract Engage  Convert Share
HIGH Signal to Noise Ratio V
“The Internet is enabling conversations among human beings that
were simply not possible in the era of mass media.”
“Word of mouth (earned media) trumps paid media; Word of
mouth or earned media is not limited by your marketing budget”
@modhgil#SocialSelling

5. @modhgil
Recommended
Reading

6. why should i care about you
1. brand you: soft power the intangibles SCALE
soft power assets: your image, reputation,
network, communication skills, alliances, speaking,
visibility, intellectual property (articles), etc.
hard power assets: tangible things you can list on
your resume such as education credentials, years of
experience, job titles, training programs etc.
@modhgil

7. 1. network when not needed (remember sant kabir*?):
learn linkedin as if it’s an art form, twitter anyone? written
word stays (be careful), no flaming please
2. start a ‘trust of favors’: a favor a day/act of generosity
with 0 expectations
3. switch off automation: personal messages, custom
status updates, send a personalized invite on linkedin
cheat sheet 1/2
@modhgil*dukh mein sumiran sab karein..

8. cheat sheet 2/2
4. no experience will go waste, dots will connect
don’t worry
5. build a network of diverse mentors, say 3 or 4
6. on whose back is the monkey? it’s your home
work
7. relatively free time assets: innocent coffees,
breakfast meetings, and airport drop/pick up car
conversations
8. one book a week will help you tell better stories
@modhgil

9. Why should you care
• No cold calling needed
• Strength of ‘weak’ networks
• LIVE resume and a calling card
• Next big opportunity, job or business
– WOM (word of mouth) is the most effective tool
• It’s your voice – authentic you
@modhgil

10. Your profile
1. Power of Brand YOU:
all STAR yet?
2. Soft skills?
3. Completeness
(twitter handle?)
4. Multi-media
5. Headlines
6. Recommendations
@modhgil
7. Update every 3 months?
8. Posts
9. Micro-blogging - Pulse?
10. Showing unemployment
11. Premium or not?

11. Adding to your network
1. Switch off automation
2. Conference you plan to attend
3. Common interests
4. Referrals
5. Delay gratification
6. Door openers – research, coffee?

12. #UnNetworking
• Groups
– Participation, ask questions, answer questions
• Search
– Past employer
– New employer
• Adding to your network
– What to do
– More importantly what not to do
@modhgil#SocialSelling

13. Social ‘Professional’ network
• How’s LinkedIn different from other social networks
– Professional
– Accurate
– Business
• Some dos and don’ts:
– Avoid reverse recommendation please
– No automated invite/requests to add
– Permanent digital footprint, proceed with caution
@modhgil

14. Happy Journey.
Let’s continue our conversation..
Punit Modhgil
www.linkedin.com/in/punitm
https://www.surveymonkey.com/r/ISBLinkedIN

15. Advanced links
1. Authenticity gap:
https://www.youtube.com/watch?v=P3CldNuf08s
2. Advanced Search on LinkedIN:
https://www.youtube.com/watch?v=5-O4R-rvvNk
3. Profile Optimization:
https://www.youtube.com/watch?v=jWXXA5DErX4
4. Pimp your Linkedin Profile 2015:
https://www.youtube.com/watch?v=F0igxDXNJzg
@modhgil

16. References
• The Cluetrain manifesto: Basic Books, 1999: Rick Levine, Christopher
Locke, Doc Searls, David Weinberger, McKee Jake
• Linchpin: Are you Indispensable? Portfolio, 2010: Seth Godin
• The Greatest Secret of Success: Your Passion Quotient, Macmillan, 2007:
Virender Kapoor
• The M-Factor: How the Millennial Generation is rocking the workplace,
Harper Business 2010: Lynne C Lancaster and David Stillman
• Seth Godin: http://sethgodin.typepad.com
• Twitter: @nospamin @octanein
@modhgil