This document provides tips for using social media effectively to promote a brand or business. It discusses how social media has become the new "front door" for many consumers' first interactions with companies. It emphasizes the importance of using authentic, value-providing content like videos, pictures, and customer testimonials to engage consumers and strengthen brands. Specifically, the document recommends focusing on one or two major social platforms, using micro content like how-to guides and reviews, and creating "thumbstopper" video content that captures attention to help win social media and earn consumers' business.

1. Winning Social With
AuthenticityCHRISSWIFT
DIGITAL MARKETING MANAGER

2. AGENDA
Educational Journey
ATTENTION
PLATFORMS
CONTENT

3. MobileMadeYouAccessible
Inmostcases,thefirstinteractionaconsumerhaswithyour
brandisnotwalkingthroughthedoorsofyourstore,itis
clickingthroughtoyourhomepage.
Front Door To The Store – It’s Changed
NO NEED TO LEAVE THE COUCH

4. SOCIALISTHEBACKROOM
SocialMediaiswhereapersonwantstopeaktheirhead
behindthecurtainandseealittlemore.
POWEROFSOCIAL
• CommunityBuilding
• OnetoOneaffirmationofideas&opinions
• OnetoMany-activatinglegionstotakeaction
What’s The Point Of Social For You?

5. ByCountryThat’s
The Internet Has 4.4 Billion Users
That’s more than half the people – 7.7 billion global population
• China–1.4billion
• India–1.3billion
• U.S.–329million
• Indonesia–269million
• Brazil–212million
• Pakistan–204million
• Nigeria–200million
• Etc.

6. NotIncludingThePets
79% of U.S. Internet Users Are On Facebook
329 million Americans are online
• Boo–16millionLikes
• Beast–2millionlikes
• Jiff–1.3millionlikes
• MannytheFrenchie–982klikes
• Minnie&Max–919klikes
• Mishka thetalkinghusky–613klikes
• Susie–SeniorDog–289klikes
• Denver–theguiltydog–179klikes

7. SocialPlatformsToKnow
Internet Users Average 7.6 Social Accounts
Who has the time? Really!
• Facebook
• Instagram
• Twitter
• Youtube
• Snapchat
• TikTok
• Pinterest
• LinkedIn

8. Average Time Spent On Social - 116 Minutes
Nearly Two Hours A Day

9. It’sourjobtocaptureattention
Itwasprint,radio,andTV.Butthetimeshavechanged,and
consumershavemovedtheirattention.
Andwhatisourjobifnottoseekandacquireattention.
So what does all that mean?
Attention Has Shifted

10. Facebook.59percentofconsumers visitabrand’s Facebook
pageatleastonceaweekbeforechoosingtomakea
purchase.

11. SocialProof
Youcanwritetop-notchcontentabouthowgreatyour
businessis,butnothingismorecrediblethantheapprovalof
anactualcustomer.
They want to learn the opinions of others
Are you worthy of their business
• Influencebuyerbehavior
• AffectyourappearanceinSearch
• Buildstrust

12. Strengthenyourbrandidentity
ApictureorvideopostedorganicallyonSocialmediacando
moretotellyourstorythananAboutUspageevercan.
PICTURES–VIDEOSYOUMUSTHAVE
They want to see behind the scenes
Your pictures and videos tell a story
• Individualemployees
• Storefronts
• Ownership
• Behindthescenes
• Events
• FUN!!!!

13. Determine If You Should Get Their Business
For Business, Social Is A Place To Give and Give and Give

14. Youdon’tdeserveanything!
Importanttoremember,butahardpilltoswallow.
Consumers,PEOPLE,don’toweyouanything.
It’sourjobtoEARNtheattentionweseek.
Give without asking

15. 57%ofconsumers saysocialmediainfluences theirshopping,
ledbyFacebookat44%.Andthisconsumersegmentincludes
GenZ,Millennials, GenX,andBabyBoomers.

16. SocialMediaUsers
• Liveinyourcommunities.
• Shopinyourtowns.
• Talktotheirneighbors.
• Andtheyinfluencedecisions.
Users You Know

17. One To Many
Capturing And Keeping Attention
ThisPERSONtookthetimetointeractwithaDealerona
verypersonallevel.SharingapictureofherANDherchild.
Why?
Becausethisdealerhasputforththeefforttoengageand
stayengagedwiththeironlinecommunity.

18. Takepictures,recordvideosandsharethatcontentonSocial
Media.
BASICIDEASTOSTART
• Events
• CustomerTestimonials
• BehindTheScenes
• Funnyaction–showpersonality
• Showyourtruth–Beauthentic
Become A Documentarian
Just start recording

19. What happens in Nashville…

20. WHATPLATFORMISRIGHT?
It’snotjustyou,evenregularusersaregettingtothepointof
paralysiswhenitcomestochoosingaplatformthatwillgive
themeverythingtheywant.Itcanbeexhausting.
• Facebook
• Instagram
• Pinterest
• Youtube
• Snapchat
• TikTok
AVOIDING PLATFORM PARALYSIS
Don’t Stop Before You Start
PICKONEANDGO!

21. EarnAttentionByGiving
Earnitbyprovidingvaluewithoutexpectinganythingin
return.
KEYTAKEAWAYS
• Don’tworryaboutthenumbers
• Thisisnotasprint,it’samarathon
• Focusonvalueandyouwillwin
• ThinkoftheuserandtheplatformFIRST
• Beworthyoftheattentionyouseek
Value Is The Commodity

22. Why do most businesses fail on Social?

23. BASICIDEASTOSTART
• HowTo -“troubleshootadishwasherissue”
• Whythisorthat–in-storeproductcomparisons
• Reviews–in-storeproductreviews
• BehindTheScenes–(it’soktobesilly)
• FindHUMOR
• Beauthentic–BeYou–YouAreTheVariableThatCan’t
BeDuplicated.
Micro Content For The Win

24. THUMBSTOPPER
CONTENT
Accordingtoonestudy,wenowhaveashorterattentionspan
thanaGoldfish.I’mnotsurehowtruethatis,butIcansaywe
movefasterthaneverbeforethankstoourmobiledevices.
Videoslowsusdownandkeepsourattention.
MOBILEFOCUS
95%ofFacebookusageoccursonamobile
deviceand100%ofInstagramusageisona
mobiledevice.

25. FACT-Facebooknowsees8billionaveragedailyvideo
viewsfrom500millionusers
FACT-USadultsspendanaverageof1hour,16minuteseach
daywatching videoondigitaldevices
FACT-78%ofpeoplewatchonlinevideoseveryweek,55%
watcheveryday

26. VideoCapturesAttention
Butwheretostart?
• SalesStaff
• DeliveryDrivers
• FrontDeskSupport
• CustomerService
• YourCustomers–hangsignageinyourstore“Recorda
videowith…postonFacebookand#LoveDealerName
forachancetowin…
Video Is A Must Do
MAKE IT MOVE TO MAKE THEM STOP

27. Winning With Video

28. WhyDoPeopleUseSocial
• Tomakeconnections
• Tobeentertained
• Toescapefromreality
• Toseebehindthecurtain
• Toexperienceorlearnsomethingnew
• Toengagewiththosewhoenhancetheirlives
Be Worthy Of The Attention
Provide Value And They Will Come
YOURJOBISTOHELPTHEMACCOMPLISH ALLOFIT

29. Be You. Be Authentic. Be Social
And You Will Win.

30. Questions?