This document discusses strategies for creating a viral marketing campaign. It begins by analyzing why some feel-good videos go viral while others do not. It then discusses the differences between social and commercial marketing, focusing on using marketing for social good. Several past successful viral campaigns are examined to identify common factors like a core group of believers, simplifying complex issues, and compelling narratives. The document outlines an algorithm for marketing success, noting the importance of identifying the right target audience, message, and resources to reach people and motivate them to spread the message. It emphasizes using empathy to build ambassadors who can help a campaign go viral by reaching millions.
Word of Mouth Marketing Seminar - The Word of Mouth Company PresentationLibmark
Word of Mouth Club – ‘We love to talk’ Jo Schultz and Vicki Foster established the Word of Mouth Club brand to ‘make women’s lives easier’. They are flying in from N.S.W. to share the success of their brand and its underlying premise that word-of-mouth marketing in all its incarnations and across diverse platforms (even libraries) is the most effective marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
Word of Mouth Marketing Seminar - The Word of Mouth Company PresentationLibmark
Word of Mouth Club – ‘We love to talk’ Jo Schultz and Vicki Foster established the Word of Mouth Club brand to ‘make women’s lives easier’. They are flying in from N.S.W. to share the success of their brand and its underlying premise that word-of-mouth marketing in all its incarnations and across diverse platforms (even libraries) is the most effective marketing.
Presented at LibMark's Word of Mouth Marketing Seminar in June 2014
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
Word of Mouth - Truman State UniversityWillow Baum
This presentation was given to students at Truman State University in March 2008. Examples from the sustainability movement were used to illustrate word of mouth marketing strategies.
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
How can you find great donors using social media? Read it here! Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
A presentation I delivered with Dr. Leahcim Semaj at the annual Jamaica Employers Federation Conference.
Truncated Abstract: The standard marketing broadcasting function of social platforms are just the tip of the iceberg. These networks are the world’s first listening platform, allowing businesses to directly engage with prospective and existing customers in real time to solve problems, streamline customer service, and convert sales by giving insight into when, why, where and how they buy.
Kemal Brown (C)
Word of Mouth - Truman State UniversityWillow Baum
This presentation was given to students at Truman State University in March 2008. Examples from the sustainability movement were used to illustrate word of mouth marketing strategies.
This is a presentation my daughter did for a DECA conference in January 2019. DECA is a High School club for students interested in business, marketing and entrepreneurship.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.
Join us in this webinar as our content experts discuss:
Why content is your organization’s biggest asset when it comes to earned media;
Different content styles and categories, and how your business can produce in each;
How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
And what kinds of content lead directly to organization growth (and what that even looks like).
What’s one of the first things you do before you buy something? You go online and look for reviews, recommendations, advice – some type of social proof that validates your decision right? Despite the powerful influence of these social networks and communities of interest, brands continue to expand their social footprint rather than going to the places where decisions about their products and services are made. The biggest challenge brands face today is not what social network to join but how to decide what conversations across the vast social web to pay attention to.
In a presentation packed with actionable insights into leveraging the influence of the social web, you will learn how to:
1) Identify the most relevant conversations and decision-driving communities
2) Join the most critical conversations and add value
3) Leverage brand advocates and influencers
4) Measure the impact of social influence activities
It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
How can you find great donors using social media? Read it here! Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
Turn your Customers into Raving Fans using Social Mediasociamigo
Turn your Customers into Raving Fans using Social Media. Don't let your competitors capitalize on this vast and growing landscape before you do. Learn how to use social media to sell more stuff www.sociamigo.com/mp3
Markets evolve, markets change, the effect that our brand has on customers has to adapt, change and evolve too. This short presentation was delivered at a seminar we ran on the 18th August 2016. Nothing heavy, but we are told it was incredibly useful for the business owners in the room. Enjoy!
This short presentation was delivered recently at a seminar we ran in Central London. With 25 dynamic and growth-stage business people in the room, Exponential Marketing chose to focus on people ensuring that they 'Know' and can 'Grow' their brand effectively. Markets change, markets evolve and the effect of our brand on customers must adapt, change and evolve too. We hope this information is helpful to you in making your brand more impactful. Enjoy
Any questions go to exponentialmarketing.co.uk in order to reach out to us and get in touch
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
Choosing the right social media is a critical step to communicating and building your community online. Use a simple GRAB method to match various social media tools to your Goals, Resources, Audience and Brand.
Welcome Keynote Social Media - Impact to businesses of all sizes, all industriesSociety3
Welcome Keynote
Axel Schultze, Founder Social Media Academy, http://xeesm.com/axels
Social Media - Impact to businesses of all sizes, all industries
# SMTW
Go-to-market Strategy and Customer Acquisition - Mind your Business 2014 Marie Laenen
Every entrepreneur should have a killer go-to-market strategy, as their success almost entirely depends on it. Find out how good customer acquisition is vital to your business.
1. INTRODUCTION: VIDEO ANALYSIS
Notes:
Why do you think this video became viral?
-The video makes you feel good, the video
touches on so many types of people that
everybody can relate, the video uses popular
music that everybody has heard at some
point. The problem with a lot of feel good
videos is that it makes you feel like you’ve
already accomplished something, when you
haven’t. The first video we saw made it seem
like discrimination is a thing of the past,
rather than something to aggressively
advocate. There are pros and cons to making
the campaign shareable, but also keeping the
call to action incentive.
5. MARKETING OVERVIEW
Publicity Branding Market
Segmentation Competitive
Advantage Advertising Research
Analytics Sales Direct Marketing
Product Placement Public
Relations Promotion Strategy
Media Networking Customers
Business People Social Media
Price etc.
6. INTRODUCTION TO MARKETING
Product, Price, Promotion, Place
Consumer want/need, Cost,
Communication, Convenience
is the first customer?
will they choose you?
action do you want them to take?
are you going to find them?
will your message stick?
4P’s
4C’s
WHO
WHY
WHAT
WHERE
HOW
8. INTRODUCTION TO MARKETING
● Who is going to
LOVE your product
and how do you
find them?
● How do you get
them to become
your ambassadors?
● How do you “cross
the chasm” and win
the early majority?
9. SOCIAL MARKETING vs COMMERCIAL MARKETING
COMMERCIAL MARKETING: Pitching goods
to corporations/individuals to develop a
relationship between the client and the
product.
SOCIAL MARKETING: An approach used to
develop activities aimed at changing
people’s behaviour for the benefit of
individuals/society.
The primary aim of social marketing is social good and the
aim of commercial marketing is financial, but commercial
marketers can contribute to achievement of social good
16. VIRAL CAMPAIGN ANALYSIS
WHAT DO THESE CAMPAIGNS
HAVE IN COMMON?
Notes:
1. Has a core contingency of people who really believe in the issue
2. Boils down this complicated issue into a simple one
3. Compelling narrative that prompts you to relate and empathize
4. Easy way to take action: Share the video, and don’t stop speaking up until they get the result they want.
17. VIRAL MARKETING GROWTH
WHAT HAS MADE
VIRAL MARKETING
POSSIBLE?
Notes:
Rise of the millennial generation
-Millennials are cause driven, and want their favorite brands to make a difference
-Companies are expected to make a contribution that people can relate to and support. people buy into the mission, not the product itself
The millennial generation also consumes media in new ways
-watch less TV, and therefore have better control over the content they watch (marketing content must be engaging and relate to the viewer.
The viewer wants to emote.)
-The fact that we sit and watch 3-5 minute videos from start to finish is representative of how marketing content is becoming increasingly
engaging.
Content shareability
-Now grassroot ambassadors can reach a larger audience than ever before to promote a cause via social media
Social media that makes it possible to minimally engage in a subject while becoming a part of the movement
-hashtags that create small communities of supporters
18. ALGORITHM FOR MARKETING SUCCESS
HOW CAN YOU
MAKE A MESSAGE GO
VIRAL?
Notes:
70-25-5 Principle in business can be applied to advertising
-5% must do something significant contributing to the movement and build a strong relationship with the consumers, employees, relationships,
etc, and become the ambassadors of the message
-25% must see something bigger in the movement and be willing to push and pull other consumers into a conversation
-70% must be affected by the movement, but are initially dismissive and don’t fully understand the importance of the movement
19. EMPATHY
AUDIENCE MESSAGE RESOURCES
ALGORITHM FOR MARKETING SUCCESS
● Who is your 5%?
● What is the call to action?
● How are you going to reach them?
Notes:
First, we need to choose our audience. We have focused on 4 different groups.
-Administration
-Friends
-Victims
-Perpetrators
ADMINISTRATION
Who is the 5% who will become the ambassadors of our message?
-administration that is also parents
What kind of message do we want to convey?
-Keyword: CARE
What is the best way to reach our target audience?
-social media, emails, television
-we can also appeal to a larger audience to contact the administration on our behalf
FRIENDS
Who is the 5% who will become the ambassadors of our message?
-best friends and/or roommates
What kind of message do we want to convey?
-Keyword: PROTECT
What is the best way to reach our target audience?
-social media, popular consumer products affiliated with age group (axe, dove, nike, even something like staples or walmart)
VICTIMS (of victims, of perpetrators)
Who is the 5% who will become the ambassadors of our message?
-recently victimized, young college students
What kind of message do we want to convey?
-Keyword: SPEAK
What is the best way to reach our target audience?
-social media, popular consumer products affiliated with age group (axe, dove, nike, even something like staples or walmart)
PERPETRATORS
Who is the 5% who will become the ambassadors of our message?
-people who regret and want to go public
What kind of message do we want to convey?
-Keyword: STOP
What is the best way to reach our target audience?
-No need to go further. It will be too difficult to get a figurehead to admit to a federal crime.
20. MOVING FORWARD
● Use the correct medium to reach the target audience that is
best equipped to spread your message
● Use empathy to build your group of ambassadors
How will YOU mobilize your campaign for
change and be seen and heard by
millions?