THE SOCIAL BUSINESS: Strategies for Effective Engagement - Andrew Caravella [Energy Digital Summit 2014]

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This presentation was written by Andrew Caravella, Vice President of Marketing, for Sprout Social. Andrew Caravella was a keynote speaker for the inaugural Energy Digital Summit in June 2014. He presented on the subject of social media and effective online engagement for business in the oil & gas industry.

Social Media

@andrewcaravella
#EDSHouston
THE SOCIAL BUSINESS:
Strategies for
Eﬀective Engagement
Andrew Caravella
Vice President of Marketing

@andrewcaravella
#EDSHouston
Social provides the most even playing ﬁeld
that has ever existed between brands and individuals.

@andrewcaravella
#EDSHouston
Social holds businesses more accountable
for their actions than any other communication channel.

@andrewcaravella
#EDSHouston
Social is an opportunity for authentic, two-way dialogue
that has immediate and long-term impact.

@andrewcaravella
#EDSHouston
Social in Perspective

@andrewcaravella
#EDSHouston
Customer Care
& Service
Human Resources
& Recruiting
Sales & Business
Development
Product Innovation
& Development
Accountability Across the Social Business

@andrewcaravella
#EDSHouston
Customer Care & Service
•  Dedicated professionals
•  Properly equipped teams
•  Humanity and compassion
•  Guidelines for engagement
“Smart brands engage in proactive customer care,
not simply reactive customer service.”!

@andrewcaravella
#EDSHouston
Human Resources & Recruiting
•  Networks to cultivate talent
•  Tap existing audience base
•  Tools to amplify openings
•  Check proﬁles during candidate review
“Content and conversations that personify your
business will boost your social recruiting efforts.”!

@andrewcaravella
#EDSHouston
Sales & Business Development
•  Tie to sales & growth objectives
•  Collaborate with marketing
•  Sell without stalking
•  CRM & SMM platform integrations
“There’s a ﬁne line between social selling and stalking -
remember there are people behind the proﬁles.”!

@andrewcaravella
#EDSHouston
Building Healthy Social Communities

@andrewcaravella
#EDSHouston
Be a change agent.
Become a social business.
Be present in your communities.

@andrewcaravella
#EDSHouston
Thanks.
Andrew Caravella
| andrew@sproutsocial.com
| @andrewcaravella

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