5 Inspiring Customer Success Stories
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Inspirational real-life stories on how top brands went beyond call-of-duty to delight their customers
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From Barre Hardy presentation at the Digital Marketing for Financial Services Summit. "Adopt Agile Marketing to Keep Pace with the Speed of Digital"
1. The times, they are a-changin’
Digital disruption requires exponential speed in action and reaction
2. The new reality is digital
More digital, mobile, personal services are table stakes
3. The disconnect: 60% of consumers report they do not have a personal connection to their bank. 47% of banking executives rate their
institution’s ability to deliver a personalized experience as “excellent”.
4. Financial Services marketing is getting squeezed
Internal & external challenges make change necessary
INTERNAL
• Lengthy go-to-market process
• Marketing siloes
• Increasing work volume
• Ever-changing environment
EXTERNAL
• Customer Demands
• Regulations
• New Competition
5. Agile marketing is a smart choice
Transform your marketing to respond to change
6. Let’s do the math…
TimeTrade 7
Data + Customer + Experience + Digital Experience = Agile
7. Agile Marketing: a data-driven, iterative approach
• Achieve better performance
• Execute more effectively
• Champion the customer
8. Agile elevates Performance
1. Empowered Teams 3. Focus on Quality
2. Focus on Customers 4. Rapid Learning Cycles
Imagine Executive Summary
We love the challenge of making great work – the strategy and execution that drives the bottom line growth of our clients. Founded in 2004 with $14 and a dream, and with over twenty- five years of marketing and branding experience, we’ve often seen the issues our clients are going through and come to the table with more than talent – we offer relevance, results, and time-tested ideas.
Our focus is on the end result – your bottom line. By quickly uncovering the tactics that work, and eliminating the ones that don’t, we are able to establish a strategy that delivers both short-term impact and long-term growth.
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This document summarizes a social selling event held in Riyadh on April 14th. It discusses how social selling can provide competitive advantages for companies and salespeople. It highlights the importance of measuring social selling success through the Social Selling Index and provides examples of social selling heroes from various companies that have unlocked success through social selling. The document also outlines the key hallmarks of a social seller, including targeting the right people based on interest and intent, understanding buyers and their processes, and influencing all stakeholders.
Vivaldi UK Capabilities | Financial Services
Consumers’ rising expectations, disruptive new entrants and new possibilities with consumer data are only some of the trends currently transforming the financial services industry.
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5 Inspiring Customer Success Stories
- 1. DELIGHTING 10 Inspiring Quotes on Customer Success 2014 Curated by MindTickle - All rights reserved. - Photo by Martin Hricko
- 2. “ Customer success is about more than delivering service or support. LINCOLN MURPHY, SIXTEEN VENTURES 2014 Curated by MindTickle - All rights reserved. - Photo by Leo Reynolds
- 3. “ Give one person responsibility for listening to your customers and authority to act on what they hear. GUY LETTS, CO-FOUNDER OF CUSTOMERSURE 2014 Curated by MindTickle - All rights reserved. - Photo by Helen F H
- 4. “ Make everyone think about things from the customer’s perspective... ...design how things work jointly with your customers. MIKE GRAFHAM, YAMMER CUSTOMER SUCCESS, MICROSOFT 2014 Curated by MindTickle - All rights reserved. - Photo by Leo Reynolds
- 5. “ Companies need to prove their worth...if they wish to win their customers’ loyalty. KAISER MULLA-FEROZE, TOTANGO 2014 Curated by MindTickle - All rights reserved. - Photo by kaniths
- 6. “ Focus less on being at the top of every social media channel and more on building easy ways for customers to contact you. RICHARD WHITE, USERVOICE 2014 Curated by MindTickle - All rights reserved. - Photo by diyosa
- 7. “ The biggest barrier to customer success is CEOs not making it an important part of the culture. NICK MEHTA, GAINSIGHT 2014 Curated by MindTickle - All rights reserved. - Photo by Leo Reynolds
- 8. “ Just one phenomenal customer experience can make a world of difference when it comes to word-of-mouth promotion. KARL WIRTH, EVERGAGE 2014 Curated by MindTickle - All rights reserved. - Photo by CEBImagery.com
- 9. “ Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have. BILL PRICE, DRIVA SOLUTIONS 2014 Curated by MindTickle - All rights reserved. - Photo by kaniths
- 10. “ With the shift to the SaaS model, the connection between your customer’s success and your success is much more direct and felt more quickly. KEN LOWNIE, KEN LOWNIE CONSULTING PARTNERS 2014 Curated by MindTickle - All rights reserved. - Photo by Leo Reynolds
- 11. “ Make sure every single employee in your company knows precisely what value your customers are seeking and how he or she can impact it. TOM KRACKELER, FRONTLEAF 2014 Curated by MindTickle - All rights reserved. - Photo by Leo Reynolds