The Sim Company is a UK-based MVNO provider established in 2008 that has experienced strong annual sales growth. It offers partners a full-service MVNO solution where partners can brand the SIMs and control pricing, billing, customer service and more through a user-friendly portal. The Sim Company operates on O2's network and has redundant data centers and ISO certifications for reliability. It aims to make mobile services easy for partners to offer while handling the underlying complexity.

1. C O N F I D E N T I A L
Your Brand. Our Network
THE SIM COMPANY
MVNO Services
Tel: 07872962309 www.the sim company.com Gormley House, Waxlow Rd, London NW10 7NU Version 1.1
MVNO OUR
TECHNOLOGY
YOUR SOLUTION

2. The Sim Company is a Reliable Partner
• Established 2008, privately owned by experienced telecom management team,
17 employees
• Sales – growing and profitable (no debt)
2010 £0.76M, 2011 £1.25M , 2012 £4.52M, 2113 £6.73M, 2114 £8.76M
• Strategy
– Telecom technology business
– Sell via channel partners
– Market focus: Business; Call Centre Services; International Calling
– Branded sim Dialer Apps Home account ,One account , Calling cards
• Ethos
– Fair, open, honest, transparent
– Small enough to be flexible, large enough to be capable
• Offices
– Sales – London, India, Philippines
– Software development team – India
– 24/7 Network Operations Centre - India

3. High Reliability Network
• Two, fully redundant, identical
data centres with real-time load
balancing, switch clusters and
database duplication between
sites
• Two separate bandwidth
providers for all interconnects
• No single point of failure
• 24/7 Network Operations Centre
• Data centres certified to ISO27001
(Security), ISO9001 (Quality),
ISO14001 (Environment), 22301
(Business Continuity), PCI DSS
(Data Security)

4. Licenced by Ofcom to operate
telecommunications services and to hold all UK
number ranges
Accreditations
Registered with Phonepay Plus in the UK for
the provision of premium rate phone services
Member of the UK telecommunications
dispute resolution service
Our Managing Director is a Chartered
Engineer and Member of the Institute of
Engineering and Technology and Member of
the Institute of Directors
Member of RIPE (one of 5 regional internet
registries) and holder of our own IP address range
for increased network reliability and performance
Member of the London Internet Exchange with
direct connectivity to 400+ bandwidth providers,
ISPs and telco members

5. Business-Class MVNO
• Operates on O2 network
– SIM works in any unlocked or O2-locked device
– O2 number range (included in all bundles and
x-network mins)
• 2G and 3G
• Voice
– All outgoing calls terminated by the sim company through premium Tier-1
carriers only (primarily BT)
• SMS
– All outgoing SMS terminated by the sim company through premium routes
• Data
– Delivered by O2, with balance control from the sim company billing systems
in real-time
• Voice mail
(All incoming calls and SMS to the SIM’s number go in to O2 network and are delivered directly to the SIM
by O2 – there is no option for the sim company to intercept this traffic)

6. Short Codes
• 121 Voice Mail
• 122 Voucher Claim
• 123 Customer Service
mapped through to your customer service number
• 124 Balance Check
• Additional custom IVR voice services can be
built on short codes e.g. credit card
processing, competition entry, order tracking

7. Partner Benefits
• 100% customer ownership
• 100% your brand
– On SIM plastic and on phone handset as network operator
reminding customer every day that you are the telecom supplier
• 100% your rates
– Bill through your own billing system
– Opportunity for on-net offers to get all customer business between
CPS, SIP, hosted and mobile
– Bundle design
• 100% your customer service
– Puts you in control of support
– Your customers never contact the mobile network

8. Partner Benefits
• Full service control
– opportunity for service differentiation against competition
– tell us your requirements and we’ll see if we can build them
• Offer savings to your customers
– High quality and very low cost international calls from a mobile
– UK 08 and 09 at same rates as from landline
• We make it easy
– Mobile service complexity handled by the sim company
– Easy to use portal for service management
– CPS voice Partners can access the mobile market with their
existing systems and knowledge

9. Machine to Machine (M2M)
• Massive growth in machine internet connectivity via mobile
data
• Example markets (‘internet of things’):
utilities, healthcare, security and surveillance, meters, payment
terminals, smart home services, alarms (security, lone worker, panic
buttons, medical), vehicle tracking, animal tracking, pay how you drive,
delivery services, installation and maintenance worker management,
remote equipment monitoring, vending machines, landline backup…
• Service Options:
– M2M UK - O2 UK network only
– euro|meshTM
– UK and Europe-wide mobile data
and SMS SIM which always links to the strongest signal
from every UK and European mobile network giving
the best possible coverage at all times

10. SIMs
• Standard product - White Combi SIMs
– available ex-stock (up to volumes of several thousand,
depending on stock level at any time)
– No minimum order
• Optional Branded SIMs
– Plastic printing
– Service Provider Name on phone
– Lead times:
• 1 to 2,500 (1 week)
• 5000+ (8 weeks from design sign-off)
• SIM Plastic Options
– Standard (2FF)
– Combi (2FF & 3FF)
– Nano (4FF)
Example Branded Combi SIM

11. OUR BRANDS
KING DOM MOBILE, EAZYTEL, UK CELL ,
CONTECT MOBILE , CONTECT, SANAT
LIMITED , FIRST DIAL, C4C CHAMPIONS
MOBILE , BELIEVE MOBILE MOBILEK ,
ROUTE TRADERS , PIPER MOBILE,
FRIENDS MOBILE ROSE
COMMUNICATIONS, HELLO MOBI
MOBILE , LINKUS MOBILE UKSIMS
LIMITED DEV KRUPA LIMITED , NARELI.
FR MOBILE ,
TLT-COMMUNICATION

12. NEW – SIM Branding
• the sim company has invested in SIM
personalisation equipment to be able to offer
low volume, full Partner branding
• Economic for 1 to 2,000 SIMs
• Service Provider Name (SPN) displayed on the
phone
• Printing – 1 or 2 sides
• 24 hour sample turn-around

13. Partner Portal
• Enables Partners to operate own MVNO through a simple interface –
we manage the complexity
• Interface to manage all the sim company services
– SIM provisioning (individual, batches, voice, SMS, data)
– Resellers and
sub-resellers
– Tariffs
– Vouchers
– Credit
– Pre or post pay
– CDRs

14. Device Management
• Partner portal supports remote device
management tools to configure data
services
APN settings:
Account Name: mobiledata
Username: leave blank
Password: leave blank

15. Customer Interaction
• Configurable in Partner portal:
– Welcome SMS (at 10am following first call)
– Voice mail notification SMS

16. Partner MVNE Licence
• Any partner can be a Mobile Virtual Network
Enabler i.e. you can set up multiple MVNOs
under your account
• Portal supports 3 levels of MVNOs (Resellers)
• Full MVNO branding at any level

17. Post-Pay Billing
Partner can chose pre-pay or post-pay billing
• Post-pay
– Partner must have own billing system to send out
monthly invoices and own Direct Debit / Card
payment processing (we can introduce suppliers)
– Partner downloads daily or monthly CDRs from
the sim company FTP to offer single bill
– Can use the sim company system to
manage real-time credit
limits and fraud risk

18. Pre-Pay Billing• Voice billing options
– Per second, per minute
– Connection charge
• Bundles
– Partner defines bundles in the form:
£A per 30 days for B mins, C SMS, D Mb
– Voice and SMS can include any destinations
– Multiple destination bundles supported e.g. 200 UK mins
plus 50 Nigeria mins
– Out of bundle items charged from additional credit on
account
– Bundle (tariff) selectable by SMS from customer and
through Partner Portal
– Bundles are a Partner retail option – the sim company
does not offer bundles and charges wholesale usage per
minute, SMS or Mb

19. Pre-Pay Payment Collection• the sim company vouchers
– Partner generates in portal, 16 digit PIN, any £ value
– Redeemed through 122 short code and IVR
– Partner distributes on-line or via scratch cards through own distribution network
• Paysafecard
– 16 digit PIN, £10, £25, £50, £75 or £100.
– Customers buys at shops (through 25,000 PayPoint terminals)
– Redeemed through SMS (text PIN to 07788 111222) or one|account
– Partner opens merchant account (very low cost Vs PayPoint account)
• Paypal
– Partner requires Payments Pro merchant account
• Credit & Debit Cards
– Partner requires merchant account
– Automation through Secure Trading (to all major card processors inc
WorldPay/Streamline and Barclays) or CardSave

20. one|accountTM
• End-user portal
• Login process only requires SIM mobile number (system sends
password by SMS)
• All services presented through a single account
– one balance, one payment, one set of call records
– Mobile, two-stage (PIN and PIN-less), VoIP, Magic Numbers, callback
• Unbranded – embed in
partner web site with
simple URL
• Security managed by
the sim company
• Each menu item switched
on or off as required by
Partner

21. Routing Options• Calls
– 2 UK options:
• all landline, mobile and NGN, or
• limited to 01,02,03 and mobile
– 2 International options:
• highest quality (suitable for B2B, guaranteed CLI)
• best cost – suitable for consumer low cost international calling (CLI not guaranteed)
– If partner operates own voice network and switches:
• partner may terminate some or all calls
• the sim company will charge for A-leg (Radio Leg) delivery
• Still able to use the sim company BSS/OSS (partner gives the sim company rates to
charge customers)
• the sim company able to bill Partner’s customer with Partners dial code list
• SMS
– If partner has own SMS gateway
• partner may terminate SMS
• the sim company will charge for A-leg delivery
• Still able to use the sim company BSS/OSS

22. Limitations
• Porting
– In – not supported until Q3 2014
– Out – supported now NOW READY
• MMS
– Not supported (no plans to support)
• Roaming NOW READY
– Not supported until Q3 2014
(Currently in development) NOW READY
• Blackberry
– No Blackberry services supported
– Very difficult to set up Blackberry phones to use MVNO data services
• Devices
– Apple devices tend to display the SPN as the underlying network name plus the
MVNO e.g. O2 the sim company NOW APPLE DEVICES ARE WORKING
– Partner responsibility to source and supply handsets
(the sim company can introduce finance partner)

23. 1 Week Set Up
• Sign our standard MVNO agreement
• We’ll give you access to your account, SIM
portal and 3 of your branded SIMs in 1 week
• Portal training
• Order first customer batch of SIMs
• Start selling to your customers
07872962309 www.the sim company.com Gormley House, Waxlow Rd, London NW10 7NU Version 1.2