ESS product portfolio

ZonG Enterprise Solutions
Redefining Communication
By Rana Taimur Nasir
ESS Project Executive
Enterprise Solutions and Strategy
ZonG

1G: Analog cellular telephony
2G: Digital cellular telephony
3G: High-speed digital cellular
telephony (including video telephony)
4G: IP-based “anytime, anywhere”
voice, data, and multimedia telephony
at faster data rates than 3G

GSM
Voice, 3.1 kHz
Short Message Service (SMS)
1985 GSM standard that allows messages of
at most 160 chars. (incl. spaces) to be sent
between handsets and other stations
General Packet Radio Service (GPRS)
GSM upgrade that provides IP-based
packet data transmission up to 114 kbps
Users can “simultaneously” make calls and
send data
GPRS provides “always on” Internet access
and the Multimedia Messaging Service
(MMS) whereby users can send rich text,
audio, video messages to each other
Performance degrades as number of users
increase
GPRS is an example of 2.5G telephony – 2G
service similar to 3G
• Global System for Mobile
Communications

GSM Frequencies
Originally designed on 900MHz range, now also available
on 800MHz, 1800MHz and 1900 MHz ranges.
Separate Uplink and Downlink frequencies
ZONG GSM Frequency Band for 1800/900 MHz
882.5 MHz
1739.7 MHz
890 MHz
1745.7 MHz
UPLINK (UL)
927.5 MHz
1834.7 MHz
935 MHz GSM900
1840.7 MHz GSM1800
DOWNLINK (DL)
5

Analog
0 Generation
RCC
Equipment size.
Digital
2.5 Generation
GPRS
CDMA IS-95B
Growing demand
for value added
data service.
Increased Data
speeds.
Digital
3rd Generation
UMTS
CDMA 2000
New mobile generation is introduced on
average every 10 years.
Not Worldwide.
Slow Data speeds.
Compatibility
issues.
Digital
2nd Generation
GSM
CDMA IS-95A
D-AMPS
PDC
Analog
1st Generation
TACS
AMPS
NMT
R2000
Unsecure.
Limited areas.

GSM Evolution to 3G
GPRS
General Packet Radio
Services
Data rates up to ~ 115
kbps
Max: 8 timeslots used as
any one time
Packet switched;
resources not tied up
all the time
Contention based.
Efficient, but variable
delays
GSM / GPRS core
network re-used by
WCDMA (3G)
EDGE
Enhanced Data Rates for
Global Evolution
Uses 8PSK modulation
3x improvement in data
rate on short distances
Can fall back to GMSK for
greater distances
Combine with GPRS
(EGPRS) ~ 384 kbps
Can also be combined
with HSCSD
High Speed Downlink Packet
Access
Enhanced multimedia (voice,
data, video, and remote control)
· Usability on all popular
modes (cellular telephone, e-mail,
paging, fax, videoconferencing,
and Web browsing)
· Broad bandwidth and high
speed (upwards of 2 Mbps)
3G ( HSDPA )

LTE stands for Long Term Evolution
Next Generation mobile broadband technology
Promises data transfer rates up to 100 Mbps

Mobile Technology Theoretical maximum
download throughput
User Experience of download throughput
GPRS 171 kbps 10~20 kbps
EDGE 384 kbps 100~200 kbps
HSDPA 2 Mbps 0.5~1.5 Mbps
HSPA 10 Mbps 1~3 Mbps
HSPA+ 42 Mbps 5~10 Mbps
LTE 173 Mbps 20~40 Mbps
Data Throughput Comparison
• GPRS: General
Packet Radio
Service
• EDGE: Enhanced
Data for Global
Evolution
• HSDPA: High Speed
Downlink Packet
Access
• HSPA: High Speed
Packet Access
• HSPA+: High Speed
Packet Access Plus
• LTE: Long Term
Evolution

Campaign Management
Campaign Management
Connectivity
Value Added Enterprise
Services

REACH – SMS
REACH or Corporate Bulk Business SMS is a web based platform to
broadcast SMS to multiple recipients at the same time
 Multilingual message support
(English, Urdu and Chinese)
 API Support
 Dynamic SMS
 Enhanced GUI and Graphical
Reports
Campaign Management Portfolio

Auto Dialer MSC BSC
1- List of recipients
2- IVR Menu
3- Reporting
Bulk Voice Message Broadcast
Bulk Voice Message
Features
 Targeted voice marketing
 Secure & private
 Message Retry
 Real time message delivery status
Benefits
 Personalized voice message
communication
 Fast & secure
 Scalability
 Cost Effective

Video Push
Mobile advertising is the process of communicating about products or services
to mobile device and smartphone consumers. The mobile advertising
spectrum ranges from short message service (SMS) text to interactive
advertisements
A service of MAD that will allow the
corporate partners of Zong to promote
their products and services via
1. Videos
2. Images
3. Audio
disseminated to Zong Customer base
segments as well as Other operator
Subscribers, which are most relevant to
the kind of product or service being
promoted.
The service is an apt example of Win-Win
Situation because all participants get
something:ZONG
Revenue per
click of the
add pushed
on to Zong
customer
segment
CUSTOMER
Free browsing
for previewing
the
advertisement
CORPORATE
A platform for
target
marketing
campaign
with high
reach and
high response
User Selling Preposition
Drive Response and Brand Relationships
High User reachability
Advertisement can be viewed at any time , any place
One brand can promote multiple products to different target audiences
with different packages
Event and time based promotion plans can also be executed
Different promotions may be executed for pre-paid and post-paid
customers.

Video Push
Segments Needs
FMCG
A very competitive Market, where reachability is key with
complete information. Simple text SMS might not be enough to
communicate to the client
Textile
textile become a hot commodity when the season changes or
during festival season. Elaborated information would indulge
more customers
Govt
Sector/Political
Parties
Govt/Political parties promotional campaigns (as conducted
during election)
Govt awareness campaigns
Banking Sector
Currently bank launches new promotion after every two to
three months
Education sector
Colleges/universities can broadcast forms and applications for
each semester
Entrepreneurs
Entrepreneurs can present their product visually to customers
using Z-corporate

Connectivity Portfolio

Mobile Broadband - Devices
MBB
Devices
Increased usage of
internet through
Broadband connectivity
Plug & Play
Compatible with any
computer that has a
wireless or wired LAN
Card
 Share your Internet
connection with others
 Auto failover feature ensures
maximum connectivity and
minimum interruption by
quickly and smoothly
connecting to a 3G network
in the event that your fixed
line fails.
BizBox is 3G network enabled allowing you to watch movies, download
music or access e-mail no matter where you are.

 Dedicated APN for security
 Dedicated IP Pool
 Choice of Dynamic/Static IP assignment
 Aggregation on VPN / Point to Point physical link
 Variety of 3G enabled Devices to choose from
 Complete managed services for end to end solution
 Solution design and implementation as per clients
requirement
 Visibility/status of connected devices at run time
 Data Usage reports for M2M devices
Machine 2 Machine
M2M or Machine-to-Machine refers to automatic data transfer between
two or more machines through GPRS/EDGE/3G/4G Network
ATM Connectivity over EDGE/3G
POS Connectivity over GPRS/EDGE
Smart Metering over GPRS/EDGE
Sales Force Automation over EDGE/3G

Voice Hub
Voice Hub refers to fixed connectivity over wireless connection
GSM Modules
PIN # ABCD
PIN # BCDE
ZonG MSC
GSM Modules
PABX
BTS
PIN # CDEF
PIN # DEFG
PIN # EFGH
PIN # FGHI.
PIN # GHIJ
PIN # HIJK
BTS
User will dial his PIN # which will
be sent to PABX for verification.
PABX will verify the PIN # &
assign a line for calling.
SIMs will be used
in GSM Modules
for calling.
OMOs
Voice Hub Solution
- Software will be installed to maintain all the call logs.
- PABX will maintain logs of all the calls against each PIN Number.
- Rates will be defined in software for billing & collection.
- Bill will be generated on monthly basis.
- PABX cannot limit any PIN Number w.r.t either minutes or pricing.
Billing Server
Deployed at Customer location
PRI Line
Features
 Voice Mail
 Greeting Message Paralleled Telephone
 Hospitality Feature
 CLI Description
 Password Protected Calling
 Separate billing of individuals
 Call Routing
 Intercom Calling
 Seize a Line
 Call Conference
Benefits
 Direct Inward & Outward Dialing
 Digital Voice Mail Integration
 Secure Digital Card
 Caller ID/Call Logging
 Programming and Maintenance
 Conferencing
 Universal Call Distribution (UCD)
 Direct Inward System Access (DISA)
 Account Codes
 System Speed Dialing

360° Office

Evolving into 360° Office

360° Office
It is a Business Intelligence (BI) tool to improve your Sales Performance
and Customer Satisfaction Level
 Scalable Solution
 No hardware installation
 Web Interface for PBX
configuration and CDRs
Reporting
 VPBX users will be making
outgoing calls with 77 prefix. e.g.
7703454226006
 Incoming calls on 360 0 Office will
be answered on mobile phones
After-hours
Separate Auto-
attendants
Call
Recordings
Auto Attendant
Email Alerts to
administrator
about missed
and long calls
Voicemail
Detailed CDRs
of Extension
Calling

Fixed Voice Connectivity

Dedicated Data Connectivity
DPLC offers point-to-point national connectivity for data and voice networks with secured,
dedicated link with minimum latency and full redundancy option
Used for continuous, high volume data transfer for applications i.e. centralized Enterprise
Resource Planning (ERP), database and e-mail as well as to link PABXs carrying intra-company
voice traffic
Dedicated high
speed bandwidth
connectivity of
2Mbps -10Gbps
Protocol
independent
Secure and flexible
network architecture
Scalable bandwidth
connectivity
Service Level
Availability at
minimum of 99.999%
24x7x365 days
proactive monitoring
and maintenance
support from Network
Operation Centre
(NOC)
Benefits of CMPAK’s DPLC solution
Fast, reliable and efficient connectivity
Value for money with money back guarantee
Easy fault resolution through dedicated Network
Operation Centre
24 hours connectivity with fixed running cost
Premium bandwidth guaranteed
High reliability, low latency and continuous circuit
monitoring
Easily upgradeable to higher speed
Single point of contact for pricing, contracting,
ordering, billing and maintenance

1. CMPAK maintains its own back haul fiber
which is used for mobile communication
2. CMPAK owns its own active/passive
transmission equipment having large
capacities
3. CMPAK has a three protection layer for
99.999% availability
4. Below is the network topology where Lahore
is connected to Karachi via multiple hops
keeping redundancy in mind
CMPAK Transmission Ring
Topology
Client Location A Client Location B

Fixed Broadband
1. Minimum commitment required from
Client would be two years
2. Please note competition is offering
dedicated Broadband service without
any firewall but for clean pipe (with
firewall service), they charge extra
however CMPAK will provide this
service for free keeping customer
satisfaction as priority
Fixed
Broadband
We will provide an
Ethernet cable as
handoff on which
customer can
connect his own
equipment (Layer 3
switch/router etc)
NAT will be
implemented on our
Firewall for internet
access
Our solution has a
built in firewall
providing extra
security to the client
Customer
equipment and
microwave tower is
near 50 meters so it
is with in the safe
zone and will not
impact the services
Through Fiber or
Wireless bridge, the
tower at client
premises will be
connected to the
back end tower with
CMPAK network
The back end tower
will connect to our
transmission node
which have also
access to Internet

VAS Portfolio

Location Based Services
Why LBS For Business?
 A low cost Tracking Solution for
Assets/Fleet
 Know where your employees are
 Get daily tracking reports
 Focused Mobile Advertising (Think
profiling based on location)
 No significant OPEX
Value Added Enterprise Services Portfolio

URL Based Charging
Any subscriber can visit a client web site for free
We will be charging the client against the number of hits on
the URL or the data consumed against that URL
As URL will be
free to end
subscribers so
more subscribers
will log in to his
website
As more users are
logging in, the
communication of
client would rapidly
increase
Client can host
various
advertisement
on his website
and can gain
revenue
User Selling Preposition
Charging Models
1. Volume-based charging (e.g., 2 Cent/KiloByte),
2. Duration-based charging (e.g., 3 Cent/minute),
3. Subscription-based charging (e.g., 5 Dollar/month
+ service),
4. Event-based charging (e.g., 7 Cent/URL or email).
This product is developed for event based charging.

Master Number
(Master Data
Pool)
Child
Child
Data Pool
 Data Pool is data sharing from one to many
 One entity pays for everyone
 Data Pool has no limit for child nodes to be added for data usage
 Data Pool can be used in variety of ways wirelessly
 Data Pool can be used amongst wide variety of data devices; i.e.: dongles/
wingles / routers

Data Pool
Share Data between
employees &
employer
Share Data
between Friends &
Family

Thank You

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