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- 1. The Hidden Powerof Social Media: Increase Google Rank Grow Web Traffic Build Community and Engagement Drive Leads and Referrals Adam Japko President Network Communications, Inc Founder and Editor WineZag http://wine-zag.com
- 2. There Are TwoLegitimate Social Media Marketing Paths for Home Improvement Professionals People You Already Know: Social Networking Known prospect and past client engagement Social network (FB) focused Blog as a networking tool Features engagement in community Primary focus: Networking with known prospect base People You Want to Know But Don’t Yet Know: Content Marketing Active home improvement prospects search lots of stuff, lots of opportunities to be found Content marketing allows active prospects to find the information they want… and you….simultaneously Social networks (FB) primarily used to distribute content that live on web Blog content marketing builds own audience of new prospects through keyword build up Blog content drives website results through increased keywords and organic search results Primary focus: New prospects
- 3. Social Media explosion “Thefastest growing segment of social media users is people between the ages of 35 and 55 years old.”
- 4. Pingdom Study ReflectsChange in Social Network Demographics Average Facebook user: 44 Years-old
- 5. Social Content SharingRadically Changes Consumer Web Habits
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- 7. Evidence That ContentMarketing Works to Drive Web Traffic
- 8. Apartmentfinder.com trafficincreases from 1.3M to 2.0M visits per month during the year following our blog launch and social content marketing campaign Our social marketing activities drove a 54% total increase in monthly visitors without additional SEM investment
- 9. Keyword trafficincreases by 40% from 570K to 800K monthly visitors following social campaign launch 258K different searches drive 6.7M visits…..increased content and keyword creation works to drive organic traffic
- 14. Found in large searchstream…..
- 15. •Benefits from long tailsearches •Trusted site/blog •Consistent topics •Keywords and language matter
- 22. My Social MediaExperiment Validates Content Marketing System
- 23. Content Marketed AcrossSocial Platforms
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- 31. “Now that theblogs have been live for some time, we are seeing stronger organic placement and overall web traffic monthly. The growth is building each month.” - Jared Miller, VP of Marketing Since launching in late 2009, every property has experienced an increase in organic, non-paid traffic to their web sites 10 properties have realized an increase in organic traffic of more than 70%, and four of these have seen more than 100% As a result, Bainbridge has been able to eliminate over $100,000 of annual online marketing spend in paid search advertising
- 32. Cliff and Canyon:Mountain Luxury furnishings launches social media campaign January 2010 Blog Visits from Search Engines (Non-Paid) 0 5 10 15 20 25 30 35 40 45 50 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 •Average time on site from organic traffic has increased by 18% •Average page views per visitor from organic traffic have increased by 8% •Bounce rate (users who leave the site after only viewing 1 page) from organic traffic has decreased by 9%
- 34. Custom, turnkey internetmarketing services
- 35. For a lowmonthly fee, Design Sherpa will develop and execute a complete social media program for a new kind of Internet marketing presence. We eliminate the risk, time expenditure, and complexity of using these tools. DesignSherpa is a system It saves you time, and gets results •Success requires a full system / multiple tools •Regular content sharing is essential
- 36. How does itwork?
- 37. Customized Blog Lookand Feel •Two posts a week: Participate as much as you like •Product and Project Galleries •E-commerce functionality •Customized categories and posts •Email list building and lead capture
- 39. Thank You Today’s goalwas to advance everyone’s grasp of Social Media as a business tool Facebook adam japko Twitter adamjapko Site: http://design-sherpa.com Company http://nci.com Blog http://wine-zag.com Email ajapko@nci.com http://www.slideshare.net/awjapko
Editor's Notes
- #3 It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
- #4 It’s happening all around us --- most importantly, your customers are increasingly using these technologies to learn about home design issues and to interact directly with others: like-minded consumers, as well as suppliers of products and services. The growth in these social media platforms is coming from the same demographics as your target affluent customers.
- #8 We established an Apartment Finder blog with interesting articles and industry-related information; we created an Apartment Finder Twitter account into which we stream much of this information and; and we encourage our employees to participate in their own individual and market Facebook pages and Twitter conversations.
- #35 A Custom……….Turnkey……..Internet marekting tool
- #36 What Design Sherpa is……….at it’s essence, is a simple and powerful way for your company to take advantage of social medial tools to build your business. To do this right takes a lot of time: to prepare content, to learn tools, to administer…………Design Sherpa gives you a shortcut and saves your time
- #37 Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc. We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement. Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc. We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
- #38 The core product……..through which all content flows --- is a blog that you can customize to communicate the feel of your business. These are prototype samples Content can be soley done by us or the customer can blog away also. We provide full access. Totally customized categories and content. We rely on the client for feeding us some photos and post elements and we do the rest. We recommend they engage around comments and responses to inject their personalities.
- #39 GOOD TO WALK THROUGH THIS…………especially the box on Content Management (Design Sherpa Blog Site is YOUR Blog Site…….customized to your business. And the Box on Google Page rank. This flow of posts etc. creates ACIVITY AND INTERACTION……..that is what increases your page rank.