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The Spotify Community
Rorey Jones, Head of Community
Twitter: @roreyjones
April 6, 2014
3
Section name
● Music for computer, mobile, tablet and home entertainment systems
● 20 million songs
● Over 6 million subscribers
● Over 24 million active users
● Available in 55 markets
Hello. Spotify here.
4
● Nearly 300,000 members in the Spotify community
– Members have submitted over 5,000 ideas
– Ideas must reach at least 100 votes
Volume can be a challenge
5
Super Users –
They’re kind of
a big deal
●Over 39,000 hours spent in the
community
●Posted over 60,000 times
●Authored over 5,000 solutions
6
29
47
Streams per
Day
Listen to your product super users
Source: Spotify Internal Data
6.50%
63.80%
DAU's using
Social
features
Regular Users Super Users
Data is hard to argue with
Source: Spotify Community Lithium Data
9
Pro tip: Ask your customers
What is the future like for us?
11
Use community manager
intuition
Tell the
whole story
Provide
Anecdote
s
Meet your
customers

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