This is a project for MRK634, where I talk about Spotify meme ad campaign and share my perspective.

1. Spotify Memes Ad Campaign
By: Mirza Ayat-Ur Rahman

2. Background
• Spotify is a Swedish
Company
• Founded in 2006
• 406 million active users
• 180 million premium
subscribers
The figure above demonstrates the
gradual growth of the number of
Spotify premium users from 2015 1st
quarter.
Source: Statista

3. Features on Spotify
Listen to music
offline
Discover new
releases
Connect with
friends for group
play
"Behind the lyrics"
accesiblity
Sharing music with
friends
Auto-generated
daily mixes (based
on user data
history)
Creating playlists

4. Spotify Customer
Profile
• According to ReviewMoose and
Siteefy, most of the user are
aged (18-34)
• Geographic: Europe
(35%), North America
(27%), Latin America (22%),
Others (16%)
• Psychographic: Interested in
Music, Likes Podcast, Explorers
• Behavioral: Listens to music
while travelling, spends time
relaxing listening to podcast or
different genre music.

5. Spotify Memes Ad
Campaign

6. The Ad Campaign
Success Story

7. My
Perspective
• Being a daily Spotify user myself, it is
interesting to see how they have been able
to become a part of my daily routine.
• The features itself makes it the ideal app for
music listening; the app's ability to read
user's music preference and make
recommendations accordingly is just the
cherry on top!
• Being a marketing student, it is inspiring and
intriguing. It is a life-goal to be able to
work for such a company I believe in
deeply.

8. References
• “50+ Statistics Proving Spotify Growth Is
Soaring in 2021.” Siteefy, 22 June 2021,
https://siteefy.com/spotify-statistics/.
• “Spotify Riffs on Meme Culture in a New
Global Brand Campaign.” Muse by Clio,
https://musebycl.io/music/spotify-riffs-
meme-culture-new-global-brand-campaign.
Accessed 10 Mar. 2022.
• “Spotify Users - Subscribers in 2021.”
Statista,
https://www.statista.com/statistics/244995/
number-of-paying-spotify-subscribers/.
Accessed 10 Mar. 2022.