Movingfans is digital music platform 2.0 which provide direct transaction to musician, classify musician by network based reputation system and focus to build D.I.Y. ecosystem for musicians

1. Digital Music Platform 2.0

2. Problems
• Fair Profit Share between music platform and artist is an important concern
for artists to start their debut in digital music ecosystem.
• Rapid Exposure is hard to reach when you consider to sell your musicas well, vise
versa.
• Digital Music Piracy is a great challenge to face, if we want to makes some sales
through digital platform.

3. Solutions
Directly sell music to fans with
high amount of profitshare
Get rapid exposure to develop
their music forward
Develop engagement with fans
to overcome digital music
piracy
A web platform where artists can use the platform to:

4. Market Validation
6 Million illegal download per days show us the picture of Indonesian daily
needs of digital music
22 Illegal download platform has already shutdown by theGovernment
88.1 Million active internet user in Indonesia still needs the digital music
Resources: ASIRI (2015), wearesocial.sg(2015)

5. Market Size
88,1 Million
Indonesia Internet Users
(Total Available Market)
34,6 Million
18-35 yr old Indonesia
internet users located in
JavaIsland
(Serviceable Available Market)
3,5 Million
enjoy music via
Movingfans.com
(Marketshare)
Sumber: ASIRI (2015), APJII & Puskakom UI (2015) ,BPS (2015)

6. Digital Music Platform 2.0
Digital Music platform2.0
Movingfans
• Asses Artist reputation by looking at network
based reputation system.
• Focus on music development (Profit share
development, gamification, community
building, etc.)
Digital Music platform1.0
Itunes, Spotify, Joox, Soundcloud, etc
• Asses Artist reputation by looking at Label’s or
Artist’s claims.
• Focus on method development (streaming,
download, etc.)

7. Subscribe direct to Artist forStream:
PremiumSubscribe:
Artists get 100% profit share
30 Days Activation
ShareSubscribe:
Share to social media to subscribe
Fans become artistbuzzer
3 Days Activation
Storycard with download code(Physical
Sell Alternatives):
100% profit belong to artist
Artist only buy download codes fromus
with value dealprice
Artist Price based on Usersgamification
NewComer
Rp. 500,-/month
Climber
Rp. 750,-/month
Pro
Rp. 1.500 – 3.000,-
/month
Artist
Rp. 1.500 – 4.000,-
/month
Star
Rp. 1.500 – 5.000,-
/month
Level Up/Down
Variable:
 Subscribers
 Fans
 Encore
 Meet Up Session
 Merchandising
 OwnConcert
Product

8. Product Overview
Discover
Find yor favoritemusician
A-Z database of digitalmusician
JustPlay!
One click Hits Music streaming
Choose yourmusician
One click for one song
Feed
Up to date activity from your favorite artist,
Latest news, forum that you follow,etc
Hear the song Follow the Artist
Forum News
Redeem Box
Get the song from your storycardnow
MyStage
Start your own carrer and manage yoursong
Album
OwnConcert
LivePerformance
Storycard
Merchandise
Encore if you likeit

9. MySongs
Your personal songlibrary
MusicBox
Slot for artistsubscribtion
Get 1 extra slot for every premiumsubscribe
Choose yourmusician
MyPlaylist
Create your own personal playlist and shareit
Choose song and add to MyPlaylist

10. Forum
Interaction tools for user
Have a great discussion amongusers
Opportunity
Any kind of opportunity in musicindustry
Music Circle
Music ecosystem profiling
Share thearticle
Choose thetopic Let’stalk
Studio
Updates
All updates aboutmusic
SoundEngineer
SessionPlayer
Comment andrating
Etc.

11. Business Model
Unique TransactionCode
We take unique codes which use
to track users transaction as our
revenue.
Share of Market
3,5Million
Avg Unique Codes
Rp.500,-
Revenue (Startaround
2018)
Rp. 1.750 Million/month
Rp. 21 Billion/year
Storycard Download Code
We sell download code to artist
which can be labeled at their
physical sales tools (CD, Box,
Card, etc.).
User then redeem the code in
our website to get the songs.
Share of Market
516.700
(10% Indonesia Physical
MusicSales)
Avg Code Price
Rp.900,-
Revenue (Startaround
2018)
Rp. 465.030.000,-/year

12. What We Have Done So Far
Early Tractions
April-2016
We launch pilot project for Storycard in 7-8th April.
We make partnership with Azhar NA who launch his
new Novel’s soundtrack through our pilot platform
(just simple landing page).
Moreover we give some sneak peek about our
potential features and set subscribe box to see how
much visitor whom interest with the concept.
The results of our validation project are:
• Reach around 1.800 web traffic
• 306 Subscribers
• Sold 1000 copies of storycard and 863 from them was back to
our landing page to experience storycard download
• We attract 10 indie musicians to join us as a pilot artist
Story card isn’t only an innovative and
great idea, but also become a solution.
With simple design, my readers could
enjoy soundtrack legally, and not
reducing their experience in terms of
collecting physical appearance.
Azhar Nurun Ala – Novelist
Author of Tuhan Maha Romantis Novel

13. Comparation and Research
After learn and research many music platforms out there, we found one from Portugal that look alike with us:
Tradiio.com
Based on 100disrupt.com, Tradiio.com is a music app for web and mobile which blends streaming with direct-
to-fan recurring payments for artists.
This platform listed as one of 100 Disrupt and invested by Whitespace Ventures and Espirito Santo Ventures
worth $ 1.7 Billion

14. CompetitiveAdvantage
Network
BasedMusic
Platform
Fair Profit
Share
Rapid
Exposure
Competition
Low
Exposure
High Profit
Sharing
Low Profit
Sharing
High
Exposure
Youtube
Spotify
Apple Music & iTunes
Joox
Langitmusik
Offline Music Label
Live Performances
Offline Jobs
Soundcloud

15. Endorsement
It’s unique and great. This is a music platform that different from the others that already
existed in Indonesia. Especially the playground concept for people in music industry. Hopefully
it could be our home and lounge for musician like us in digital world.
Bobil – Vocalist Galak
Djarum Coklat Pesta Kemenangan 2014 Performer
In my opinion, Movingfans has a great concept of music platform. It really help emerging
musician that needs to promoting their songs.
Alief – Drummer Brisk
Indiesline Indie Social 2016 Performer

16. Endorsement
Movingfans idea really helps independent musician like us, the one who doing whole
production, promotion, and distributing. With the presence of Movingfans, we believe that
we could takes our music as far as we dreamed of, and Movingfans ensure that our work
could be hear for anyone who appreciate it.
Bayu Fajri – Vocalis 90 Horse Power
Rolling Stone Café “Supernova” 2016 Performer
Movingfans idea is interesting. It could be solution for the problems that happen in
Indonesia music industry.
Chintana Ayukinanti – Music, Talent & Show Management.
MLD Jazz Project Personal Assistant

17. Endorsement
I fully support Movingfans idea. The whole feature are really useful for new or existed
musician.
Guche – Panzer Bassist
Rockter Vol 1 2013 Performer
In the middle of irregularity in music industry, Movingfans provide us interesting idea.
Hopefully, it could be a platform for musician and music lovers for getting our music
legally, as form of appreciation.
Rizky Rayando – Gitaris This DCMBR
JK7 Café & Bar Ruang Musik 2015 Performer

18. Endorsement
I am very agree with Movingfans business concept, not only they could give simplicity for
consumer, the one who hear the song, but also giving chance for anyone who want to
publish their music. In other case, musician feel more appreciated since receiving 100%
profit.
Inka Mayang – Soloist Singer
Mamamia 2010 Winner
What a great idea. Hopefully it could be a fair platform and support us as emerging
musician (Indie Musician).
Julyusman - Vocalist & Gitarist of Julyusman Tanurrezal & the Raging Herd.
Top 10 Finalist Digilive 2016 Band Fest

19. Endorsement
Story card isn’t only an innovative and great idea, but also become a solution. With simple
design, my readers could enjoy soundtrack legally, and not reducing their experience in
terms of collecting physical appearance.
Azhar Nurun Ala – Novelist
Author of Tuhan Maha Romantis Novel
This is a great idea, since it helps musician and people in these industry to sell and
promoting their creation. That’s a good step to handling piracy.
Dera Tapluk – Music Event Organizer
Super Distortion Camp 2015 Organizer

20. Meet The Team
Henov I Assidiq
Founder - Chief ExecutiveOfficer
Bachelor of Administration, Universitas
Indonesia
Former Partnership and Community
Engager and Content ManagementOfficer
atSelasar.com
Founder of Universitas Indonesia Art War
AldiBakti
CoFounder – Partnership and
CommunityDevelopment
6 yr exp at musicindustry
5 yr exp at entertainment andshowbiz
industry
Creative and eventconsultant
Founder rumah batastudio
Launch1 music album, ep, and many
single music from another bands or
soloists
DimasSuryadianto
CoFounder – Chief MarketingOfficer
Bachelor of Administration,Universitas
Indonesia
Former Digital Strategist at Pingfans
Former Marketing Executive atMicroAd
Former Marketing Support atPhilips
Indonesia
Finalist of Abang None South Jakarta2012
Muhammad Ridho Fikri
CoFounder – Chief Technology Officer
Bachelor of Computer Science,Universitas
Indonesia
3rd winner of Software Development
Competition of GEMASTIK 5 (NationalIT
StudentCompetition)
Former Mobile Apps Developer atJatis
Mobile
IBM Certified SolutionDesigner
Object Oriented Analysis andDesign,
vUML2
PradiptaNugraha
CoFounder - Chief Financialand
OperatingOfficer
Bachelor of Administration, Universitas
Indonesia
Former Accountant at Happyfresh
Mochammad Tri Rahmady
Founding Member – BackendDeveloper
Luke Rahmandika
Founding Member – Administrative
Officer
Muhammad Khairi
Founding Member – DigitalStrategist
www.movingfans.com